The scope of the healthcare industry has moved beyond the confines of face to face interaction and print: it has become more crucial than ever for doctors and other health practitioners to have an online presence. The Pew Research Institute Project offers some useful statistics...
Not only has the Internet empowered patients by allowing them to find and choose healthcare practitioners, it has also enabled them to influence other patients’ perceptions and thus the likelihood a practitioner will attract new patients. There are a number of websites from which patients...
When you've found the perfect office and assembled the ideal staff for your new practice, its time to consider establishing a connection with your local community and new clientele base. Here are five ways to jump start promoting your practice and sustain successful marketing as...
Contact: Amanda Carnesi FOR IMMEDIATE RELEASE Tel: 631.392.4255 ...
Healthcare marketing is an innovative division of marketing that requires custom-tailored tactics specific to the nature of the healthcare industry. A successful healthcare marketing strategy demands a differentiation from traditional marketing techniques and focuses that are widely applicable across multiple industries. It is the characteristics...
Websites are an obvious staple for the modern business, but how do you insure that its accessible via a search engine? Search engine optimization (SEO) is essential from turning a passive web address into an active marketing tool that works for your practice 24/7. But...
Valentine’s Day is near- lovers and haters of the holiday cannot escape the atmosphere it creates when every store features displays of chocolates, flowers, stuffed animals, and gushy cards. Restaurants, jewelers, florists, card-stores, craft stores, and even toy stores will cash in on the theme...
Social media enabled fans, athletes, and media to connect and converse during the 2012 Olympic Games. Digital media outlets like Twitter and Facebook heightened the relevance of the events as well as the public’s engagement with the athletes and outcomes. With an even greater number...
Healthcare is a unique industry; being a business centered around people requires it to be conducted with a certain decorum and sensitivity when it comes to marketing. It is commonplace in the medical community to confuse marketing with advertising, this can be an error that...