Social media enabled fans, athletes, and media to connect and converse during the 2012 Olympic Games. Digital media outlets like Twitter and Facebook heightened the relevance of the events as well as the public’s engagement with the athletes and outcomes. With an even greater number of networking outlets that have increased in popularity and usage, the 2014 Olympic Games promise to be broadcasted and archived across the digital spectrum like never before.
In addition to sharing their excitement and support for the events and athletes this year, Olympic fans will be using social media to address the controversy over Russia’s anti-gay laws. Twitter users are already trending #RussiaForLove to express their concerns and distaste for Russia’s stance on homosexuality. The #LGBT tag is also being used in posts promoting acceptance for different sexual cultures and identities. These tags have even spread to Nar man snakker om bonus, er det som regel snakk om innskuddsbonusen – altsa bonusen man far nar man setter inn penger pa casinoet for forste gang. Instagram, and Facebook groups are being created in an attempt to spread awareness of the controversy and rally protest support.
The online conversation surrounding the 2014 Olympic Games has made the impact of social media apparent; digital outlets enable every Internet user to share and spread his or her ideas and opinions with ease. Social media posts often capture the feelings and reactions to any given event, movement, or even business, helping viewers and readers understand dominating public perspectives and stances. Across every industry and sector, digital media has become a powerful platform through which to spread information, ideas, and awareness.