Over the years, marketing for doctors has quickly shifted from traditional to digital. Connecting with your community and sharing experiences has never been so easy and has the potential to be extremely beneficial for doctors. However, we still have to face negative reviews and the...
Interested in Increasing Your Practice's "Molecular Affinity"? Much like the elements and physical world we live in, there are many key components to Search Engine Optimization (SEO) that are necessary to build a successful digital presence in this internet driven society our practice and patients reside in....
What is a Physician Liaison? Many people may ask themselves this question but do not realize how vital the job of a physician liaison is. A physician liaison is a marketing role for medical practices or hospital. The main responsibility of a liaison is to not...
When making a purchasing decision, customers go through a series of different steps and thoughts to ultimately make the choice. Customers consider a variety of factors, such as costs, potential benefits, and similar alternatives, before committing to buying said good or service. In order to...
With Snapchat ranking as one of the top social media platforms, practices are beginning to take advantage by utilizing the fresh and fun mobile application to connect with patients. However some people are still confused about how newer applications such as Snapchat can be used...
When designing and promoting a website, developers must always keep search engines in mind. As each search engine utilizes different algorithms and formulas to determine the order of search results, websites must be designed to optimize their presence, and come up early in the search...
One of the internet’s greatest perks is the ability to reach others outside of your immediate network. When it comes to small businesses, reaching out to potential customers regardless of proximity breeds success through more possibilities. Utilizing the online marketing space is not an easy...
As a company, entering a new industry market can lead to prosperity and overall growth. Making this decision does not guarantee favorable results, however. This is why it is crucial to do your due diligence before making a decision. This includes looking at what the risks...
For any type of organization that serves the public, proper marketing is essential to success. In order for the company’s ideal model to work properly, the organization much identify their key demographics, attract a strong base of clients, and retain current clients by building relationships....
Digital advertising is continuing to dominate the field of marketing through new, breakthrough strategies geared toward converting those web surfers into permanent, profitable clients. One of the most successful concepts in any digital marketing plan is the implementation of retargeting. Specifically designed for those...