In healthcare marketing, the art of storytelling is a powerful method of communication. In order to engage and attract new patients, a good-health story line is necessary. Sadly, it is a forgotten method inside the medical office. The key to success is to tell your...
A vital element in revenue and profitability is dependent upon your relationship with consumers of healthcare. To realize how healthcare’s new swing from provider-centric to patient-centric is much more significant than a smile and warm welcome, substitute “patient” for “customer” or “consumer.” It is important to...
These days, anyone with online access can receive an immediate consultation from a doctor or healthcare professional. There’s no appointment needed, no traveling or waiting involved, and no hassle. In addition, the standard insurance co-pay tends to be low and some employers may even cover...
More patients than ever are going online to research their doctor. According to a study from Pew Internet, 44% of patients are researching their doctor online before committing to them, and about one in five conducting research use physician-rating sites. It's important for doctors to Google...
When it comes to marketing is your healthcare practice in or out? As in, does it use in-house marketing or outsourced. Some offices hire their own team of people to take care of this. If an office does not have a designated marketing group, regular...
First thing’s first, start over! Uproot what you’ve implemented, do some fresh research and start from the ground up. This may seem daunting and stressful but you may catch things you’ve missed in the past and hit new trends head on. Competition and patients have...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] With over 230 million active accounts and over 500 million tweets sent each day, Twitter is one of the largest social media platforms in the world. Twitter allows businesses to communicate with their customers instantly with the simple...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Viral websites, like Upworthy, Buzzfeed, and ViralNova, are gaining traction-- fast. As in, zero to one million visitors in under a year fast. Content that resonates easily with its audience is far more likely to “go viral” and...
When dealing with healthcare marketing basic attitudes can quickly define the success or failure of your business. When being offered new ideas it is reasonable to be uncertain but don’t be afraid of “being sold” when there is little to no cost involved with marketing...
Ever hear the phrase "A little bird told me?" Well, this particular bird is reaching out to audiences all over the world, inspiring and sharing messages, everyday. He goes by the name of Twitter. The social media site with over 230 million users sending 500...