Going Viral Digitally

Viral websites, like Upworthy, Buzzfeed, and ViralNova, are gaining traction– fast. As in, zero to one million visitors in under a year fast.  Content that resonates easily with its audience is far more likely to “go viral” and get liked, shared, commented on, re-tweeted, and blogged about. All of which increases your brand’s visibility. While getting your content to go viral is no easy task, as it is pretty much like hitting the lottery, there are several things you can do to increase the conversation about your brand.

Keep it simple. This doesn”t always mean short and sweet. With videos called ‘vines’ at a maximum of six seconds, you have only a few brief moments to making a lasting and share-worthy impression on your audience. But with articles, blogs, and other web content, readers are willing to spend a few more minutes reading a longer article as long as they can understand it from start to finish if they feel it is worth their time.

You’re probably not going to win the lottery. While you may not become an overnight internet sensation, your website content, photos, videos, tweets, blogs, or Facebook page could. Any subject matter you create that is easily shared on an electronic device, or on any social media platform, could become popular within the right group of people. If you have a storefront, content resonating to the community within driving or ordering distance from you can be considered a large success.

Engagement is key. Make sure your audience is engaged. Why do they care about what you’re saying? Could they benefit in any way from your message? Keeping messages upbeat or tying into their heart strings will not only keep your viewers coming back, but it will motivate them to share your message. Positive articles and uplifting messages encourage people to be open-minded and have an enjoyable experience, which also leads to more sharing.

Be informative. Views directly from your website or Facebook page are those probably already know about you. Giving your readers new or better information is interesting, informative, and highly shareable. That being said, don’t forget to share this to your audience!

 For more information about how Prescription PR can help your healthcare practice please call (631) 392-4255.