Medical practices understand the importance of providing a positive experience to their patients. Patients who leave a hospital or doctor’s office unsatisfied are unlikely to return in the future. Moreover, patients who were not pleased with their doctor’s visit may write negative reviews online, which...
In today’s technological world, we seem to have devices that are capable of almost anything. The advent of touch screens has opened the door for a whole new wave of hand held medical devices. People are now able to determine things like their blood pressure,...
You may have heard or seen physician liaisons working for doctors but do you know what they do? Physician liaisons work to strengthen the relationship between a doctor and a referring doctor or hospital. By creating a dialogue between doctors physician liaisons aim to increase...
As technology keeps on developing it finds new ways to make our lives easier. Recently technology has taken on the medical industry. Health related applications have been around for a while but with Apple’s recent introduction of their new operating system, iOS8, it will be...
Twitter has become a major marketing tool used in a variety of industries. It allows companies to communicate with customers at incredibly high speeds. Businesses can introduce a new product or promote a sale with the push of a button. Customers also have the ability...
Companies use social media to establish an online reputation, generate branding awareness, and share pertinent information regarding their business ventures. Yet this process is too often a one-sided ordeal. Use of Facebook, Twitter, LinkedIn, Google+, and any other social networking platform should entail active engagement...
Patients have become strongly empowered by the Internet, searching for and acquiring information about local doctors before they book an appointment. For some practices, appointment booking can be done online or insurance forms can be filled out and submitted electronically. The ease with which prospective...
In the industry of healthcare, a practice’s success depends on its ability to acquire referrals. Yet too many physicians overlook the fact that the patient is not the only party in the referral process. Optimal location is no longer enough, as patients are willing to...
Countless articles and blogs give attention to the topic of Facebook as a useful social media tool for businesses, primarily due to its massive number of users and ease of utility. Twitter, too, receives more consideration as the number of users continues to grow. Yet...
Social media platforms are growing in popularity for businesses; networking sites are no longer designed with solely recreational use in mind. LinkedIn stands as the premium professional social networking site that enables serious entrepreneurs, company representatives, and individuals involved in virtually every field of business...