Twitter has become a major marketing tool used in a variety of industries. It allows companies to communicate with customers at incredibly high speeds. Businesses can introduce a new product or promote a sale with the push of a button. Customers also have the ability to share their experiences at a particular business with the entire world which can help a company to learn what it’s doing right and what it needs to improve. The speed with which customers can voice their opinions allows companies to act quickly and make necessary improvements.
The use of Twitter in the business world is so important because the speed with which a company can communicate with its customers can be a major advantage. A company using Twitter can advertise a new product or deal before a competitor who is using traditional marketing techniques can. The fact that Tweets must be short ensures that a company will get its message across efficiently. In today’s fast paced world, consumers want access to information quickly and easily. If a customer associates a certain company with easily accessible information then he or she is likely to look to that company first before its competitors.
In the past, the lag time between the release of a product (or use of a service) by a company and the reaction from customers caused an unnecessarily large amount of time and money to be spent on an unpopular good or service. Companies that pay close attention to the responses they get on Twitter can quickly make improvements to their services that eliminate waste and keep customers happy.
Before a company can make any changes, it can let disgruntled customers know that they appreciate their input and are working towards rectifying the problem. Twitter can vastly improve customer service in this way by making customers feel that their opinions are valued and quick responses from a company make customers believe that customer satisfaction is a company’s top priority. The open line of communication that Twitter creates between a company and its customers gives companies a number of opportunities to improve their businesses.