Websites are an obvious staple for the modern business, but how do you insure that its accessible via a search engine? Search engine optimization (SEO) is essential from turning a passive web address into an active marketing tool that works for your practice 24/7. But in order for this to happen you need to create a relationship with search engine sites by adhering to their policies and having relevant connections to word searches and phrases; when this is proven true your ranking within search results will increase.
In the past people would most likely utilize the Yellow Pages to find the business that would best accommodate them, now popular search engines like Google and Bing hold the most influence over potential patients. For the modern world, save the phone book ads and invest that money into SEO. Here are 5 components of an SEO strategy that will ensure long term results:
1. Technical Factors
Google has published guidelines that you should pay attention to in order to assure a good ranking for your website. The most important component being the ‘technical’ section which contains details that allow for Google bots to scan your site. Adhering to these rules will ensure your legitimacy and is the first step to showing up in search results.
2. Directory Listings & Indexing
It is important not to discount directories completely, the online directories can provide for direct links to your site which can help your rankings; while also being valuable in the hyperlocal searches. Having the balance of both localized searches as well as a larger site like a directory can strengthen your credibility to the big sites like Google and Bing.
Content is not only important for your website but from an SEO perspective they provide for searchable terms which create the bridge between search engines and your site. Using keywords and keyword tagging posts allows for search engines to understand who your intended audience is and what terms should direct traffic to your page.
4. Social Media
Social media is a tool that allows you to directly interact with patients and potential patients while also providing your practice with free 24/7 exposure to a virtually limitless pool of prospective clientele. By using hashtags you are also enabling yourself to reap similar benefits of keywords by providing links to your site through relevant words. This also will create more traffic and interest in your site, furthering your relevance to Google search.
5. Active Progression
Having a static webpage nowadays can also result in a decrease in interest in your page as well as putting your page at less of a priority in search results. In order to keep your practice progressing it is essential for you to keep your website and your social profiles as active and updated as possible. For search engines inactivity on a practices digital platform is usually an indicator of inactivity in the business, an impression that never wants to be given to clients or search engines.