What is an SEO Ranking? SEO stands for search engine optimization which is used to have your web pages rank better, or higher up the page, in search engine results. But why does your SEO ranking matter? Well, 95% of searchers do not even visit the...
At Prescription PR, we work directly with healthcare providers to create healthcare marketing strategies specifically tailored for your practice’s services. In the competitive industry of healthcare, it is important to effectively promote your practice and grow recognition and awareness for your business. October has many...
Asking your patients for testimonials can feel awkward, but it can benefit you and your practice in the long-term. Testimonials are a way of establishing credibility and trust with prospective patients. Whether it’s in a written or video format, they have many benefits that can...
The “About Us” page is going to be a crucial aspect of your website. This is the page where patients learn who you are and what your practice believes in. This page is an ideal way to promote your practice. However, focusing too much on...
It’s always nice to hear positive feedback and reviews from your patients. They can even be a big help when it comes to drawing in new patients and establishing a notable reputation. However, it can be anxiety-inducing to receive a bad review that's open for...
You own a practice that provides medical services in your town and the surrounding communities. Great! Your keywords should only be focused on these search terms. WRONG! Although location-based keywords are integral to local search engine optimization (SEO), they are only one piece of the...
Maintaining a good reputation for a business is essential, whether it’s for a medical practice or a clothing company. In today’s modern world, it’s become even more important to know what your clients are saying about your practice. With everyone using the internet to look...
There are several benefits to having many reviews: Motivates prospective patients to book appointments - Over 80% of service seekers will examine reviews prior to making an appointment. Asserts to current patients why they should continue seeking care with your office - People love to praise...
It is very important to not only establish a business persona, but also a digital-specific persona. This helps allow you to define how you want your practice to be represented across all online communication portals. A digital persona is a valuable tool for practices because...
Imagine this: you’re a cardiologist in a big city and you’ve been publishing content on your website using search engine optimization. A new patient who has been advised to see a cardiologist is struggling to find a good one that isn’t too far of a...