In the industry of healthcare, a practice’s success depends on its ability to acquire referrals. Yet too many physicians overlook the fact that the patient is not the only party in the referral process. Optimal location is no longer enough, as patients are willing to...
Countless articles and blogs give attention to the topic of Facebook as a useful social media tool for businesses, primarily due to its massive number of users and ease of utility. Twitter, too, receives more consideration as the number of users continues to grow. Yet...
Social media platforms are growing in popularity for businesses; networking sites are no longer designed with solely recreational use in mind. LinkedIn stands as the premium professional social networking site that enables serious entrepreneurs, company representatives, and individuals involved in virtually every field of business...
The scope of the healthcare industry has moved beyond the confines of face to face interaction and print: it has become more crucial than ever for doctors and other health practitioners to have an online presence. The Pew Research Institute Project offers some useful statistics...
Not only has the Internet empowered patients by allowing them to find and choose healthcare practitioners, it has also enabled them to influence other patients’ perceptions and thus the likelihood a practitioner will attract new patients. There are a number of websites from which patients...
When you've found the perfect office and assembled the ideal staff for your new practice, its time to consider establishing a connection with your local community and new clientele base. Here are five ways to jump start promoting your practice and sustain successful marketing as...
Contact: Amanda Carnesi FOR IMMEDIATE RELEASE Tel: 631.392.4255 ...
Healthcare marketing is an innovative division of marketing that requires custom-tailored tactics specific to the nature of the healthcare industry. A successful healthcare marketing strategy demands a differentiation from traditional marketing techniques and focuses that are widely applicable across multiple industries. It is the characteristics...
Websites are an obvious staple for the modern business, but how do you insure that its accessible via a search engine? Search engine optimization (SEO) is essential from turning a passive web address into an active marketing tool that works for your practice 24/7. But...