More patients than ever are going online to research their doctor. According to a study from Pew Internet, 44% of patients are researching their doctor online before committing to them, and about one in five conducting research use physician-rating sites. It's important for doctors to Google...
First thing’s first, start over! Uproot what you’ve implemented, do some fresh research and start from the ground up. This may seem daunting and stressful but you may catch things you’ve missed in the past and hit new trends head on. Competition and patients have...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] With over 230 million active accounts and over 500 million tweets sent each day, Twitter is one of the largest social media platforms in the world. Twitter allows businesses to communicate with their customers instantly with the simple...
When dealing with healthcare marketing basic attitudes can quickly define the success or failure of your business. When being offered new ideas it is reasonable to be uncertain but don’t be afraid of “being sold” when there is little to no cost involved with marketing...
Feet are the foundation to the body, so it makes sense to take steps to build the groundwork of a successful practice. But which is this right path for you? If traditional advertising has not gotten your practice where you want it to be, it...
Building reputation and good-standing of any brand can be a difficult challenge. When it comes to healthcare marketing and social media, professionals try their best to communicate with patients, listen to feedback, engage patients to stay involved and consider other incentives, while also creating a...
The word “hashtag” was only recently added to the dictionary yet it has played a major role in the digital world since the creation of the wildly popular social media outlets Facebook, Twitter, and Instagram. Hashtags are metadata that allow people to search and find...
Advertising is an art in itself and when colliding with successful businesses there are things to know, avoid and remember. The difference between push and pull advertising is one of them. There are ways to get around the madness and use the right form of...
Having well-maintained social media is vital for any business. Many customers make decisions based on what they see on the company’s website, Facebook and Twitter. But sometimes keeping all of these platforms updated while running your business seems overwhelming. Luckily outsourcing your social media is...
In healthcare, it is so easy to mainly focus on getting new patients. While getting referrals and new patients is an important part of your business maintaining a good relationship with your current patients is also extremely important. If patients like you and feel comfortable...