What you may not know about healthcare marketing and social media.

What you may not know about healthcare marketing and social media.

Building reputation and good-standing of any brand can be a difficult challenge. When it comes to healthcare marketing and social media, professionals try their best to communicate with patients, listen to feedback, engage patients to stay involved and consider other incentives, while also creating a better reputation and trust of clients. It is all about building trust and creating meaningful relationships. Here are a few things you may not know about the marketing of healthcare.

According to a study from 2013, about 62% of emails were opened on mobile devices. In fact, checking emails on mobile devices is the top mobile activity among smartphone and tablet users. Advertising and promotion through email is always a proactive approach when reaching the largest audience.

Images and visual stimulation are processed in our brains 60,000 times faster than an original text. Visual instructions related to your brand, whether is be for brand identity, reinforcing ideas or improving medication adherence, visual marketing is the way to go. It is responsible for about 90% of the information transmitted to our brains; let’s not make it go to waste.

The majority of health-care consumers include that of the elderly, but what may shock you is that the fastest growing demographic on Twitter is actually grandparents! Now there is another powerful tool to reach the larger target market. It looks like social media is here to stay.

Digital coupons from the internet have been a huge hit as well. Since 2014, more than 50% of internet users (102.5 million people in the U.S.) have redeemed online coupons. This is a strategy that can be used for retail clinics, pharma companies and other service providers for cost-friendly benefits for clients.

When it comes to final purchase decisions, social media influences about 93% of shoppers. This leads to previous patients leaving reviews which can be the greatest success for the outcome. About 90% of consumers admit that they trust peer recommendations and would be more likely to choose an option based on what they have read.

Healthcare marketing is taking off with so many opportunities through social media. It is a platform that continues to grow and is statistically proven to be a success for businesses. Explore the world of technology, it will always be there for you.


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