18 Sep Social Media Marketing For Plastic Surgeons
Your Practice. Our Passion. Prescription PR are proud providers of Social Media Marketing For Plastic Surgeons
Prescription PR, a Long Island healthcare marketing firm specializing in Social Media Marketing For Plastic Surgeons, was founded after witnessing the challenges that medical professionals faced when trying to run their practice and implement a successful marketing campaign. Physicians should be focusing on providing the best quality care for their patients; marketing and public relations should be left up to a dedicated firm with the right tools, resources, and connections necessary to build a comprehensive marketing plan.
Our mission is to increase quality targeted patient volume while effectively maximizing the most profitable areas of your practice. Prescription PR will streamline your marketing and public relations into a smooth and effective process. Our experience throughout the years has given us a keen understanding of what areas to focus on for immediate and effective returns.
As specialists in healthcare communications, we understand the life cycle from initial patient research to insurance payment. Our individualized approach begins with an evaluation of your practice as we take all factors of the dynamic healthcare environment into consideration when crafting client solutions.
As a Plastic Surgeon, Why is it Important for me to Market my Practice?
Cosmetic Surgery is what’s trending and continues to rise in popularity. However, it is also a sensitive topic, patients are putting their insecurities and aspects of themselves that they want to improve in the hands of strangers. As healthcare professionals that specialize in the treatment of the person, your marketing technique should reflect your sensitivity to these factors, making you approachable to potential clients.
Physical imperfections are more visible now than ever with all of the social networking media that is so prevalent in society, and those that are not happy with some aspect of their body have these factors as a constant reminder. Our expertise in the trends of social networks and digital media demographics can provide your business with the best opportunity to market your services to the most relevant audience. While gaining recognition in the community, you will also be portraying your pledge to provide sensitive genuine services to all of your clients in a tasteful, professional manner.
The Cosmetic Surgery industry has not been immune to the challenges posed by the current economic climate. Effective marketing is essential for continuing the success and expansion of your practice. However, there are other factors to consider; with the rise of Cosmetic Surgery has also come a cultural stigma and a rising number of practices that present this facet of the healthcare industry in an unflattering light. We specialize in presentation, and what we strive to do for all our clients is to portray your practice as a legitimate professional medical facility that will treat its patients with the utmost sensitivity and respect.
In our consumer-driven society, there are always customers seeking products and services. There is always business to be made, and at Prescription PR it is our trade to know how to produce it on our client’s behalf. With our experience and knowledge in the field of digital media and marketing, as well as our awareness of the standards in the healthcare business we can provide you with the best marketing strategies to yield positive lasting results.
Social Media Marketing For Plastic Surgeons
Are you a plastic surgeon seeking to increase patient referrals? A well-organized marketing strategy is what you need. The average person spends 2 hours a day consuming social media. If we know this to be true, we know how to communicate with potential patients – through social media.
It has been proven that a surgeon’s actual presence on the web increases their credibility. People like to see that their potential surgeon provides transparency through websites and social media posts. Social media marketing for plastic surgeons will educate potential patients on your procedures and the services you provide.
How To Increase Awareness For My Plastic Surgery Practice
The first step in getting your plastic surgery practice on the web is creating your own website. Things that should be available on your website include:
- A list of services
- Information about the doctor(s)
- Contact information
When starting your plastic surgeon marketing, other than creating a website for the practice, you should make accounts on various social media platforms. These will include Facebook, Instagram, Twitter, and Google+. Twitter is a great tool to connect with your patients in real time and share current events with them. Your Twitter posts can include the following:
- Success stories
- Before and after photos
- Medical advances in plastic surgery
Social media can also be used by plastic surgeons to show potential patients behind-the-scenes experiences and procedures. This look into the experience under the surgeon’s care will not only reduce any anxieties, but it can answer many of their questions.
Plastic surgeon marketing will not only give the surgeon exposure but it will give the patient an idea of what the procedure looks like. Seeing the treatments and technologies in action will definitely provide potential patients with ease and draw them to your practice.
At Prescription PR, we can help you begin your journey into plastic surgeon marketing. With a strategic plan, we will work with you on building your social media presence. Keep in mind that if your practice isn’t on social media, your competitor probably is. Through the use of social media marketing for plastic surgeons, we will heighten the chances of a potential client choosing your practice over the competition. Visit our website to learn more about the services we offer and contact us to begin your plastic surgeon marketing today!
Marketing Strategy For Plastic Surgery – Best For 2020
Reconstructing the aesthetics of your digital content can transform your marketing tools for optimal results! The basic brush tools of effective digital marketing are fairly straight-forward and can be applied to multiple businesses and formats, but how does Plastic Surgeon marketing stem from the crowd?
Prescription PR simplifies the strategy with specific tactics of how to target your clients directly and optimize your performance online. Located near both Nassau County and Suffolk County, our services include social media and website development, SEO analysis and strategy, content and e-newsletter creation, graphic design and pay per click advertising, reputation management, as well as our Physician Liaison program designed for bridging your relations between other practices in your community.
With so many applicative tools and a variety of clients, we ascertain the needs of your practice and what you stand for, to cater to a specialized plan for broad-based marketing.
Plastic Surgery Marketing Company: Prescription PR
Prescription PR understands plastic surgery to be a burgeoning practice with growing popularity amongst a variety of patients. More so than aesthetic reconstruction and treatment, plastic surgeons help to build a trusting relationship with their patients establishing and restoring their self-confidence. That makes social media marketing for plastic surgeons a critical aspect of resources.
Two of our favorite advantages in the digital world relate directly through social media via direct communication and SEO. These tools are advanced for identifying patients for the digital market and creating secure relations before the first appointment. Prescription PR develops keyword optimization and reputable blog postings that are tailored toward your Long Island Plastic Surgery practice. Our goal is to give you the presence of a full waiting room online as well as in your office!
The market has forever developed its advantages for the internet network and we don’t want you to get pushed down the search list. At Prescription PR we put your practice needs above all else and make you the key player in your industry. Our social media marketing for plastic surgeons is among the best of the best in New York!
2021 Social Media Trends in the Plastic Surgery Field
Social Media Marketing For Plastic Surgeons: What You Need To Know
When it comes to the digital age of marketing, even if you’re only slightly behind the curve, you increase the risk of falling miles behind the competition. To avoid this, it’s essential to work with a marketing company committed to keeping their clients in the loop. Here at Prescription PR, we are that company. As we brace for this new year, it’s essential to locate the trends that popped up when it came to Long Island social media marketing for plastic surgeons in 2021. For more information, please continue reading.
Being More Active
With COVID-19 and social unrest dominating the landscape of 2021, many brands took to social media marketing for plastic surgeons to show how they would help. In the past, both brands and companies tended to steer clear of issues outside of their practice. However, it looks like that is no longer going to fly. Both employees and patients want to do business with those who care for others and do not explicitly use social media to profit. When working with our team this upcoming year, one of the Long Island social media marketing for plastic surgeons strategies, we will likely recommend using these platforms to show how you make a difference in your community.
A New Platform Emergences
One of the most significant changes to the social media landscape is the emergence of the new behemoth, Tiktok. With everyone stuck in their homes for most of the last few months, Tiktok rose to fame. This platform hosts a plethora of new marketing opportunities and allows for a new form of content for your practice to create. And when it comes to social media marketing for plastic surgeons, it’s essential always to remember; content is king.
Trends To Continue Tracking
Thanks to the layout of social media marketing for plastic surgeons, it is an ever-changing landscape. That is why it is so important to continue tracking the trends we are currently seeing right now. While you’re focused on providing clients with quality care, we’ll handle the rest. Trends that are likely to continue into 2021 include:
- The older generation is starting to increase their usage of social media.
- More people are using social media to do product/service research as opposed to solely using search engines.
- Larger companies are beginning to increase their social media marketing budget.
Schedule A Consultation For Social Media Marketing For Plastic Surgeons
As a practice owner, keeping up with the new social media trends can be difficult. Fortunately, our expert staff at Prescription PR can help. By scheduling a consultation with us, our team will break down the Long Island social media marketing for plastic surgeons strategies that will be the most successful. For more information, be sure to contact our team today!
Should You Conduct A Social Media Audit?
Are You Interested In Long Island Social Media Marketing?
In the digital age of advertising, social media is necessary for a medical practice to be as successful as possible. However, this process involves more than just making a few accounts and posting now and then. At Prescription PR, our team understands the nuances that need to go into your Long Island social media marketing for plastic surgeons strategy. Part of this can involve a social media audit. But is this process right for your practice? Continue reading to find out.
What Is A Social Media Audit?
A social media audit allows account runners to study and visualize what aspects of an advertising campaign is working. They can be done monthly or quarterly, and show what needs changing within your social media marketing for plastic surgeons plan. Our team will interpret that data that is collected during the audit, and walk you through what each aspect means for your success.
What Can Be Identified?
As previously stated, social media audits help to show what aspects of your campaign are working and what is not. We’d like to dive a bit deeper into that to allow you to gain a better understanding of the importance of this service. Any practice using Long Island social media marketing for plastic surgeons needs to have plans for an audit in place, as it allows our team to identify all of the following:
- Top-performing social media posts.
- The platforms that have the most engagement.
- Content that is being shared the most.
- At which times people interacted with your accounts the most.
Should You Conduct A Social Media Audit?
The answer to this question is a resounding yes. Your practice may think that it is innovative and successful when it comes to social media, but if you don’t have the data to back these claims up, it means little to nothing. By allowing our team to perform an audit for your Long Island social media marketing efforts, you’ll be able to view tangible evidence of what is working and what needs to be tweaked.
Contact Our Team For Social Media Marketing For Plastic Surgeons
Even if you’ve been running social media accounts on your own for some time, our team at Prescription PR can still help. When given the appropriate access, we’ll perform a social media audit and provide you with easy to digest information that was gathered from it. By contacting our team today, you’ll be taking the first steps in optimizing your Long Island social media marketing for plastic surgeons efforts.
How Can You Use Social Media Marketing For Plastic Surgeons To Help The Public During The Coronavirus Outbreak
With a majority of the planet under stay at home orders, a longing for connection is at an all-time high. While any physical connection may be out of the question for the time being, in the digital age, there are other ways to bring people together. At Prescription PR, a healthcare marketing agency, our staff knows the power of social media marketing for plastic surgeons. By choosing to work with us, we can help your practice increase its presence on social media so you can help the public during these trying times.
Flatten The Curve
To help slow the spread and keep hospital systems from becoming over-stressed, everyone should be adhering to social distancing guidelines. When everyone does their part, it helps to save lives. At Prescription PR, our staff can help you create social media posts that both encourage people to protect each other, as well as how your practice is doing the same. By showing your commitment to adhering to guidelines, it may encourage others to do the same. You can only reach these people through an effective strategy involving social media marketing for plastic surgeons.
Tips For Staying Healthy
Once something is posted on social media, anyone can see it. That is why now more than ever, we need to use these platforms as a source for providing valuable information to the public. If you’re currently unable to run these accounts yourself, a healthcare marketing agency such as us here at Prescription PR would be happy to do so. Some information we’d recommend sharing is how people can avoid contracting COVID-19, and other overall health tips. Examples of what we can post about include:
- A reminder to wash hands with soap for more than 20 seconds numerous times a day.
- Emphasizing wearing a mask when in public to protect yourself and others.
- Exercise tips to help people stay in shape while gyms are closed.
- What to do if you think you’re getting sick.
Emphasize Your Commitment To Safety
Social media marketing for plastic surgeons allows people to interact with brands and medical practices in real-time. Patients want to see how practices are handling the pandemic, and having a presence on social media allows you to do so. Our social media marketing for plastic surgeons expert can draft posts that show the updates you’ve made to your practice that keep patients and employees alike healthy. More and more practices have been turning to telemedicine, and if you can utilize that technology, that is the perfect information to blast out to multiple platforms. No matter the precautions you’ve taken, the public will appreciate hearing them.
Top Social Media Marketing For Plastic Surgeons
At Prescription PR, our staff can help your practice succeed during these uncertain times. By utilizing social media as a tool for public benefit, you’ll increase the goodwill felt towards your practice, which will foster positive results in the future. As a top healthcare marketing agency, we want your practice to be at its best. For more information about how this can be done through social media marketing for plastic surgeons, contact us today.
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