Should You Be Interacting With Patients On Social Media?

Patient engagement and communication are musts for any healthcare business. As a dedicated medical professional, staying on top of social media trends is vital to communicate effectively with your patients. Our healthcare marketing expert at Prescription PR will work with you to craft engaging and informative social media content to guide your practice to new heights. If you are curious about interacting with patients through social media, continue reading to learn more! 

 

Should You Be Interacting With Patients On Social Media?

Healthcare and social media go hand in hand in the digital age. Most of the public are taking to social media platforms for healthcare resources and news, and many people follow doctors on social media. However, healthcare and social media involve a lot more than a rising follower count. Practices have specific duties that go beyond certain metrics. Reassuring prospective and current patients, keeping them informed on trends and treatments, and staying in line with HIPAA are all factors involved in trying to engage and grow your audience. 

It may seem overwhelming to start your practice’s social media journey, but our healthcare marketing expert is here to help. Here are some of the benefits of interacting with patients via social media:

• Positive interactions
• Improved outcomes
• Improved relationships with patients
• New patients

Social media enables patients and providers to connect outside the exam room. However, your practice’s social media presence should be carefully monitored and curated to prevent any privacy violations or awkward situations. Here are some tips for interacting with patients on social media:

• Avoid revealing any patient data or posting about specific cases. 
• Don’t offer remedies or medical advice that would require a doctor’s appointment first.
• Engage and educate your patients – don’t diagnose. 
• Share valuable links, articles, websites, tools, and tips with your patients. 

 

Contact Us

Social media is an integral part of the culture that is here to stay, so doctors should embrace technology and use social media platforms for engagement. At Prescription PR, our healthcare marketing expert can help you evolve your practice and grow your online social media presence. To learn more about how our team can implement social media into your marketing efforts, contact us and request a consultation today!