The 4 P’s of Healthcare Marketing

doctor marketing

The 4 P’s of marketing, price, placement, product, and promotion are essential to running a successful business. Their effectiveness extends to the healthcare field as well. When looking into doctor marketing, it is important to consider the 4 P’s. Prescription PR can help you improve your reach and marketing strategy by using the 4 P’s of marketing, organic SEO, and other effective marketing tools.

What are the 4 P’s of marketing?

The 4 P’s of marketing are crucial tools for placing the right product in the right place at the right time in order to obtain optimal results. While the 4 P’s have been expanded upon since their creation, the original 4 are still the most important building blocks of doctor marketing.

Price

The United States has some of the highest global healthcare rates. Considering this, finances often weigh heavily on the minds of potential patients. Find ways to make treatment less expensive. Effective and inexpensive treatment options will attract the most patients.  Accepting a wide array of insurance plans and having reduced prices for simple tests and appointments are great ways to get patients in the door.

On the opposite end, concierge medicine and wellness services have allowed physicians to increase service quality and improve the patient experience, for patients willing to pay more. Consider offering more wellness services for a balanced practice.

Placement

No matter how good the service, if it is in an inopportune location, business will be limited. It is imperative to doctor marketing that your office is conveniently located. Having multiple easy to access locations, as well as reasonable and variable hours increases your chances of getting new patients.

Product

Even if your prices are reasonable and your location is good, patients will be put off if your service is not up to par. Patients will be more likely to make that crucial first appointment with a doctor who has good reviews and they are more likely to return if they have a positive first appointment. In the healthcare field, the appointment and treatment are the product. Offer individualized suggestions for each patient. Conduct thorough assessments, and consider the best course of action for every case.

Promotion

Even if you have the best care and facility, it is impossible to be successful if no one knows about you. This is where the fourth P, promotion comes in. Promotion is imperative in getting your practice business. Prescription PR can help your practice in marketing. Through organic SEO and other promotion tools, our company can improve your outreach! Among our many services, we can help you manage your Google search priority, social media accounts, and reviews.

If you’re looking for exceptional doctor marketing, contact Prescription PR today!