Breaking Down How Pay-Per-Click Advertising Can Help Your Business

doctor marketing

What is Pay-Per-Click Advertising

When it comes to doctor marketing, there are plenty of ways to advertise. One way that we have found to be quick and efficient is pay-per-click advertising (PPC). This is when advertisers can pay only when their ad is clicked by an online user.

How Does it Work?

Platforms such as Google and Facebook use this in a relatively simple way: The advertisers make an offer and the highest bidder earns the most prominent placement. Advertisers are bidding on search phrases that potential customers are using when they look something up. So, for example, if someone searches “Pediatrician on Long Island, NY”, the highest bidder for these keywords would ideally be the first doctor’s office that pops up on the search and people will be directed to their website. Of course, there are also organic search results that will pop up above or below these ads. Regardless of how many times the advertiser’s ad is shown, they will pay Google or Facebook each time their ad is clicked on. As an advertiser, you will not be charged for anything above the amount of your original bid each time someone clicks on your advertisement.

Why Should I Care?

Taking advantage of this technique is important for doctor marketing. Pay-per-click has the potential to generate a great deal of traffic on your website. More traffic leads to the ability to help more patients and more money for your business. If you’re willing to pay the price, customers will see your business first using pay-per-click advertising. It is also very quick and easy to generate traffic once your ad is out there if you choose your keywords carefully. It is also effective in highly-competitive markets.

Search Engine Optimization- The Better Alternative

Although pay-per-click advertising may be great, search engine optimization is much more sustainable and has the potential to be more efficient in the long term. PPC advertising can rack up many costs for you in doctor marketing. It is important to note that search engines are the primary method of navigation for most internet users, and search engine optimization will help you take advantage of that. By making small modifications to your website, you are setting yourself up to be a much more successful doctor in marketing. Prescription PR can help you optimize all levels of importance by using SEO.