Healthcare Marketing Strategy

One of the best ways to make sure your practice remains successful is to increase your website’s ranking on search engines organically through Search Engine Optimization. Prescription PR has numerous methods of SEM best practices to increase website visibility and traffic. This will be done through the use of:

• Carefully selecting valuable keywords potential patients search for as well as keywords that provide optimal web traffic to bolster local SEO efforts.
• Drafting blogs and backend content to stay in the search engine’s favor.
• Crafting a website that is accessible and easy to use by all viewers.
• Implementing the use of social media platforms to drive traffic back to your website.

As the digital age in today’s society continues, an online presence can make or break a practice. Let the marketing team at Prescription PR utilize their knowledge to build a comprehensive SEM strategy, so you reap the many benefits!

A growing position in the healthcare field, Physician Liaisons play a vital role in the success of your practice. As a busy professional, it can be near impossible to fit time in your schedule to build relationships with potential referring physicians.

When performing physician outreach, our liaison specialists focus not on just trying to “make a sale” but building a relationship with every practice they step into. They are experts in this process and will show physician’s your main goal is giving patients the treatment they need, not just accruing as many referrals as possible (though that is a plus!). If requested, we’ll also work to set up meetings with the physicians so you can speak with them on your schedule. We’ll set the foundation of trust that can be built upon for years into the future.

A positive doctor-patient relationship is a key driver in the perception of your practice. Good reviews left on websites such as Google+ or Yelp will increase the interest of others in your services. However, a negative review (even if the situation was out of your control) can have potential patients steering clear of your office.

Referring doctors can also see reviews left online for your practice. The last thing you want is to have your reputation be damaged within the healthcare community, as a loss of referrals will significantly hurt. To make sure your reputation remains at the highest standard, Prescription PR will embark on the following:

• Monitor review sites and report the responses back to you.
• Draft HIPAA-compliant and professional responses to patients that left negative reviews.
• Encourage past patients to leave positive responses.
• Assist with the creation of post-appointment satisfaction surveys to show which areas of your practice can be improved.

With a field as reputation based as healthcare, you must have the right team in your corner. Let Prescription PR offer our reputation management services so we can increase your positive reviews and handle the rare negative ones.

Having a presence on social media will allow you to interact with past and future patients in real-time. Building relationships and increasing the trust in your practice is one of the essential steps in filing your waiting rooms with patients.

Social media platforms are chock full of patients just waiting to be reached by your services. Internet users are now spending upwards of 2 hours and 20 minutes each day on social media, leaving ample time for them to interact with your practice. To successfully incorporate social media into your healthcare marketing strategy, Prescription PR will:

• Strategize posts on various platforms linking back to your practice’s website as well as provide industry-specific informative content.
• Engage with applicable accounts to increase your follower amount.
• Schedule posts to be sent out at times where they will receive the most traffic.
• Highlight information such as changes to your location or expansion of your services.
• Build meaningful relationships.

Social media is always changing, which means your strategies on these platforms should as well. Prescription PR will stay ahead of all the current social media trends, and keep your accounts active and engaged.

Though an expert in the medical field, you may be a novice when it comes to building a website. Having a slick website, filled with content, and easy to use will help increase the likelihood of you landing on the first page of a search engine.

The first impression a patient has on your practice may be based on your website. This is why your website must be created in such a way that it promotes a beneficial experience to the user. Being able to deliver precise information about your history, goals, and services will go a long way in creating an atmosphere patients can trust.

Technical aspects such as coding, meta tags, and navigational hooks may be out of your range of expertise but are right up our alley. We’ll construct a website specifically tailored to your practice so that you can reap the benefits of digital marketing.

Newsletter Marketing is a tried and proven method of digital marketing. Emailing past and current patients with updates to your practice is a great way to keep them engaged and focused on your services. Sending out monthly or quarterly updates is the perfect way to increase traffic to your website!

Prescription PR can offer their expertise when drafting newsletters to be sent to past and future patients. Content placed in newsletters that we’ve found to be beneficial for practices include:

• Information about expansive to the services your offer.
• Tips for avoiding injuries during a particular season.
• How your treatment methods will benefit your patients.

Building and managing relationships with patients is a crucial step to maintain success within your practice. Emailing past and current patients with updates to your practice is a great way to keep them engaged and focused on your work. Sending out monthly or quarterly updates is the perfect way to increase traffic to your website! It will show patients you care about providing quality information, improving the trust they have in your practice.

Prescription PR offers high-quality marketing consulting to help ensure your practice thrives. We understand that as a medical professional, your focus will always be on providing care to your patients. However, without the implementation of a sound marketing strategy, you may end up with no patients left to treat.

Our experts at Prescription PR will do a thorough evaluation of your marketing strategy. After this is done, we will suggest which of our services to implement to ensure the success of your practice. When applicable, our professionals will be able to seamlessly weave services such as website development, SEO, content creation, social media, reputation management, and others into a marketing strategy that will have your waiting room filled.

With the landscape of marketing always changing, it can be difficult to keep up with the most successful trends. However, a failure to do so can easily sink practices that have potential. Though you may not be well versed in what a successful marketing strategy consists of, Prescription PR specializes in this. With the use of our help, your practice can reach heights you never thought possible. Whether you are a startup looking to make a name for yourself or a well-established practice trying to corner the market, our marketing consulting will help to reach your goals.

Prescription PR is committed to helping your practice reach its full potential and offers a range of services to do so. Services such as public relations, graphic design, content creation, and marketing consultations are necessary for a growing practice to succeed.

Public relations can be the difference between a successful and failing practice. Having a positive public image can have patients running towards your door, while a negative one will have them searching for alternatives to your care. Prescription PR will help ensure you’re practice is always painted in a positive light, allowing you to climb the ladder of success.

Having marketing materials that grab a patient’s eye is a great way to make a lasting impression. Whether they be for your website or social media, readily made graphics with a sleek design will help garner interest in your practice. Prescription PR’s graphic design team can do just that, building your brand with creativity.

In any successful marketing strategy, content is king. Blogs, social media posts, and printed materials all help in bringing patients closer to your practice. The content Prescription PR creates is always of the highest quality, and is tailored to your practice. All the messages you wanted to be conveyed will be broadcasted to your target audience, ensuring your reach is always expanding.

Every practice has different needs. Prescription PR knows this, which is why we never take a one-size-fits-all approach to marketing. If you’re unsure of which strategies suit your practice, Prescription PR can offer marketing consultations to find what will benefit you. Your opinion will be significantly valued during these consultations, and you’ll always have the last word in what gets implemented.

Prescription PR seamlessly implements all of these services (and any more you find you need) into a successful digital marketing strategy to allow your practice to thrive.