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Healthcare Marketing Strategy

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Welcome to Prescription PR

 A Leader in Healthcare Marketing Strategy

Where experience meets, design meets smart healthcare marketing strategy. Driven to get you results.

Here at Prescription PR, a New York-based healthcare marketing strategy company, we understand the challenges & complexities healthcare providers face in retaining their patient population and reaching new ones. In competitive markets, patients have a multitude of options when selecting a provider or medical service for their needs.

To succeed, you must compete with custom-tailored solutions designed by expert marketing professionals specializing in healthcare.

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Our mission is to increase quality targeted patient volume while effectively maximizing the most profitable areas of your practice. Prescription PR will streamline your healthcare marketing strategy and public relations into a smooth and effective process. Our experience throughout the years has given us a keen understanding of what areas to focus on for immediate and effective returns.

As specialists in healthcare communications, we understand the life cycle from initial patient research to insurance payment. Our individualized approach begins with an evaluation of your practice as we take all factors of the dynamic healthcare environment into consideration when crafting client solutions.

YOUR PRACTICE. OUR PASSION.

If you are looking to redefine and grow your practice in the digital age, then Prescription PR can create the perfect healthcare marketing strategy to help. View our services below:

Search Engine Marketing

One of the best ways to make sure your practice remains successful is to increase your website’s ranking on search engines organically through Search Engine Optimization. Prescription PR has numerous methods of SEM best practices to increase website visibility and traffic. This will be done through the use of:

  • Carefully selecting valuable keywords potential patients search for as well as keywords that provide optimal web traffic to bolster local SEO efforts.
  • Drafting blogs and backend content to stay in the search engine’s favor.
  • Crafting a website that is accessible and easy to use by all viewers.
  • Implementing the use of social media platforms to drive traffic back to your website.

As the digital age in today’s society continues, an online presence can make or break a practice. Let the marketing team at Prescription PR utilize their knowledge to build a comprehensive SEM strategy, so you reap the many benefits!

Physician Liaison

A growing position in the healthcare field, Physician Liaisons play a vital role in the success of your practice. As a busy professional, it can be near impossible to fit time in your schedule to build relationships with potential referring physicians.

When performing physician outreach, our liaison specialists focus not on just trying to “make a sale” but building a relationship with every practice they step into. They are experts in this process and will show physician’s your main goal is giving patients the treatment they need, not just accruing as many referrals as possible (though that is a plus!). If requested, we’ll also work to set up meetings with the physicians so you can speak with them on your schedule. We’ll set the foundation of trust that can be built upon for years into the future.

Reputation Management

A positive doctor-patient relationship is a key driver in the perception of your practice. Good reviews left on websites such as Google+ or Yelp will increase the interest of others in your services. However, a negative review (even if the situation was out of your control) can have potential patients steering clear of your office.

Referring doctors can also see reviews left online for your practice. The last thing you want is to have your reputation be damaged within the healthcare community, as a loss of referrals will significantly hurt. To make sure your reputation remains at the highest standard, Prescription PR will embark on the following:

  • Monitor review sites and report the responses back to you.
  • Draft HIPAA-compliant and professional responses to patients that left negative reviews.
  • Encourage past patients to leave positive responses.
  • Assist with the creation of post-appointment satisfaction surveys to show which areas of your practice can be improved.

With a field as reputation based as healthcare, you must have the right team in your corner. Let Prescription PR offer our reputation management services so we can increase your positive reviews and handle the rare negative ones.

Social Media

Having a presence on social media will allow you to interact with past and future patients in real-time. Building relationships and increasing the trust in your practice is one of the essential steps in filing your waiting rooms with patients.

Social media platforms are chock full of patients just waiting to be reached by your services. Internet users are now spending upwards of 2 hours and 20 minutes each day on social media, leaving ample time for them to interact with your practice. To successfully incorporate social media into your healthcare marketing strategy, Prescription PR will:

  • Strategize posts on various platforms linking back to your practice’s website as well as provide industry-specific informative content.
  • Engage with applicable accounts to increase your follower amount.
  • Schedule posts to be sent out at times where they will receive the most traffic.
  • Highlight information such as changes to your location or expansion of your services.
  • Build meaningful relationships.

Social media is always changing, which means your strategies on these platforms should as well. Prescription PR will stay ahead of all the current social media trends, and keep your accounts active and engaged.

Website Development

Though an expert in the medical field, you may be a novice when it comes to building a website. Having a slick website, filled with content, and easy to use will help increase the likelihood of you landing on the first page of a search engine.

The first impression a patient has on your practice may be based on your website. This is why your website must be created in such a way that it promotes a beneficial experience to the user. Being able to deliver precise information about your history, goals, and services will go a long way in creating an atmosphere patients can trust.

Technical aspects such as coding, meta tags, and navigational hooks may be out of your range of expertise but are right up our alley. We’ll construct a website specifically tailored to your practice so that you can reap the benefits of digital marketing.

Newsletter Marketing

Newsletter Marketing is a tried and proven method of digital marketing. Emailing past and current patients with updates to your practice is a great way to keep them engaged and focused on your services. Sending out monthly or quarterly updates is the perfect way to increase traffic to your website!

Prescription PR can offer their expertise when drafting newsletters to be sent to past and future patients. Content placed in newsletters that we’ve found to be beneficial for practices include:

  • Information about expansive to the services your offer.
  • Tips for avoiding injuries during a particular season.
  • How your treatment methods will benefit your patients.

Building and managing relationships with patients is a crucial step to maintain success within your practice. Emailing past and current patients with updates to your practice is a great way to keep them engaged and focused on your work. Sending out monthly or quarterly updates is the perfect way to increase traffic to your website! It will show patients you care about providing quality information, improving the trust they have in your practice.

Healthcare Marketing Consultant

Prescription PR offers high-quality marketing consulting to help ensure your practice thrives. We understand that as a medical professional, your focus will always be on providing care to your patients. However, without the implementation of a sound marketing strategy, you may end up with no patients left to treat.

Our experts at Prescription PR will do a thorough evaluation of your marketing strategy. After this is done, we will suggest which of our services to implement to ensure the success of your practice. When applicable, our professionals will be able to seamlessly weave services such as website development, SEO, content creation, social media, reputation management, and others into a marketing strategy that will have your waiting room filled.

With the landscape of marketing always changing, it can be difficult to keep up with the most successful trends. However, a failure to do so can easily sink practices that have potential. Though you may not be well versed in what a successful marketing strategy consists of, Prescription PR specializes in this. With the use of our help, your practice can reach heights you never thought possible. Whether you are a startup looking to make a name for yourself or a well-established practice trying to corner the market, our marketing consulting will help to reach your goals.

And More!

Prescription PR is committed to helping your practice reach its full potential and offers a range of services to do so. Services such as public relations, graphic design, content creation, and marketing consultations are necessary for a growing practice to succeed.

Public relations can be the difference between a successful and failing practice. Having a positive public image can have patients running towards your door, while a negative one will have them searching for alternatives to your care. Prescription PR will help ensure you’re practice is always painted in a positive light, allowing you to climb the ladder of success.

Having marketing materials that grab a patient’s eye is a great way to make a lasting impression. Whether they be for your website or social media, readily made graphics with a sleek design will help garner interest in your practice. Prescription PR’s graphic design team can do just that, building your brand with creativity.

In any successful marketing strategy, content is king. Blogs, social media posts, and printed materials all help in bringing patients closer to your practice. The content Prescription PR creates is always of the highest quality, and is tailored to your practice. All the messages you wanted to be conveyed will be broadcasted to your target audience, ensuring your reach is always expanding.

Every practice has different needs. Prescription PR knows this, which is why we never take a one-size-fits-all approach to marketing. If you’re unsure of which strategies suit your practice, Prescription PR can offer marketing consultations to find what will benefit you. Your opinion will be significantly valued during these consultations, and you’ll always have the last word in what gets implemented.

Prescription PR seamlessly implements all of these services (and any more you find you need) into a successful digital marketing strategy to allow your practice to thrive.

RECENT HEALTHCARE MARKETING STRATEGY POSTS

Long Island Healthcare Marketing Strategy

Living in the world we live in now, if you own a Long Island business, it is essential to be using all of your tools to increase growth, especially  digital marketing. 91% of adults in the United States have their phone in reaching distance at all times. Therefore, search engine marketing and social media marketing can be one of the most effective methods of reach. If you’ve been searching for a reputable Digital Marketing firm, Prescription PR could be your solution.

WHY DIGITAL MARKETING?

Also for many, the search for a good or service begins with a quick review search online. Whether you are a Long Island based company participating in eCommerce only, traditional brick and mortar, or a hybrid brick and click firm, incorporating digital marketing strategies is the only way to survive.

If you have a storefront, digital marketing gives you a chance to compete with other businesses in your neighboring region. By employing various SEO and content strategies you can assure your product/services will be on the front of various keyword searches for your area. Organic search engine marketing is often the most cost effective avenue, as it will create web traffic in the long run.

The goal for digital marketers is to brand your business, get your business recognized through social media, blogs, search engine optimization, and email marketing. Creating a quick and effective interaction with the targeted audience. Companies with Long Island digital marketing strategies have 2.8 times better revenue growth expectancy.

As your company expands and interacts more and more with the targeted audience, you will build  a loyal client base that love what you do for them. This will also give you insights of what your audience and current clients want more of. Social proof and testimonials from consumers such as reviews are essential and can determine a consumer’s decision on whether they want to use your services or not. Digital marketing ensures survival for your Long Island business.

5 COMMON MARKETING CHALLENGES FOR HEALTHCARE PRACTITIONERS

The key to any successful medical practice is having an effective healthcare marketing strategy. In order to do this, you need to be aware of the challenges you may face in maintaining steady patient traffic throughout the course of the year. While it may seem overwhelming, these challenges can be easily solved with the right plan. Please consider consulting with our staff at Prescription PR, as we offer healthcare marketing strategy for both Nassau and Suffolk business/practice owners. Below are the 5 most common healthcare marketing challenges.

  • Differentiating your practice from the competition: What does your practice offer that differs from local competition? Are you up to date with the latest in medical care and technology?   If that is the case, is this information available on your website and social media pages? If not, you may be missing potential patients.
  • Building a recognizable brand: Does your website and social media show consistent brand imagery? The content you post will determine how your audience sees your practice. Our advice is to make sure that whatever you post is consistent with your practice’s identity across all channels.
  • Consistently bringing in new patients: Do you have patients coming from a wide variety of providers as well as the internet? Depending on a select few providers and your current patient pool will only get you so far. Employing Search Engine Marketing tactics and Outreach to strategic offices in your area might be key to maintaining and growing your practice.
  • Implementing a digital content strategy: Just like the advice you provide in your office, the goal of your online content is to have a positive impact on your current and prospective patient’s health. They rely on knowledge that a medical professional has, so the more helpful information you post, the higher the chance a patient will come in for services. In addition, content writing provides tremendous benefits in terms of search engine rankings.
  • Promoting positive patient reviews: Positive reviews can be helpful in attracting new business. Making sure your office and provider’s profiles are claimed, allows patients to review their experience. Studies show that having no reviews can have the same effect as poor ratings. There are strategic marketing tactics you can employ in order to promote your happiest patients to review your practice online. It is also important to be prepared for negative reviews. Knowing how to respond to a negative review that will not only assist in fixing this situation, but to convey to prospective patients your commitment to patient happiness and care, can make the difference between a prospective patient booking an appointment or not.

A common thread for all of these issues is that they can be time-consuming hurdles. Since time is money, placing these problems in the hands of healthcare marketing professionals will help you effectively tackle these challenges.  If are looking for assistance with marketing, Prescription PR can help with Long Island Digital Marketing. We understand the challenges that physicians face and use that knowledge to create a successful marketing campaign. For more information, email us at info@prescriptionpr.com. We look forward to hearing from you!

HEALTHCARE MARKETING STRATEGY AT PRESCRIPTION PR:

If you have a business on Long Island whether it be in Nassau County or Suffolk County, Prescription PR can help you expand your business by creating and implementing a healthcare marketing strategy. Learn more today!

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HOW IS MARKETING ORGANIZED IN HEALTHCARE?

Healthcare Marketing Strategy

In a world with ever-evolving technologies and information, healthcare marketing can seem overwhelming or confusing.  A strong marketing strategy is crucial to any business, including healthcare practices.  However, ideas focused on healthcare marketing strategy might be slightly different and aimed at different audiences than marketing for consumer products, businesses, etc.

If you’re looking to grow your healthcare practice, knowing the right healthcare marketing strategy is the first step.

HOW IS HEALTHCARE MARKETING ORGANIZED?

Marketing for healthcare companies is slightly different from traditional marketing.  There is an emphasis on patient-doctor relationships in healthcare marketing. When potential clients are searching for a healthcare professional, they are looking for an organization that they can trust with their health and life, so it is important to accentuate the business’ safety and successes within the marketing strategy.  Trust between patient and doctor is key, so it’s important that your marketing strategy places emphasis on trust rather than making patients feel that they are being sold something.

SUCCESSFUL HEALTHCARE MARKETING STRATEGIES

  • Brand Yourself: With healthcare marketing, it’s crucial that you stand out from the rest of the competition.  Whatever makes your practice unique is what makes your brand.
  • Accessible Website: Your website is often your first impression, so having a coherent, clean, accessible website is key to allowing patients to learn more about you.  This is also often where patients make appointments, so making it easy to use is essential.
  • Social Media:  Having a social media presence allows patients to find you more easily and can help promote your practice’s ideals.
  • Blog: A well-written, informative blog is a great way to bring organic traffic to your site.  Blog posts are an effective way of keeping patients (existing and prospective) informed about their health and up to date on healthcare news, medicine, and remedies.  This is also a good space for clients to find seasonal and preventative healthcare tips.

 

HEALTHCARE MARKETING STRATEGY WITH PRESCRIPTION PR

With an ever-changing marketing world, it can be difficult to keep up with the most successful trends and healthcare marketing strategy ideas.  You know that your practice is unique and has potential, but without an up-to-date, competitive marketing strategy, you may lose lots of potential clients anyway. Though you may not know where to begin when it comes to marketing your healthcare practice, Prescription PR specializes in this.

Prescription PR offers high-quality marketing consulting to promote the growth of your practice.  Our experts will evaluate your marketing strategy and research your company. Then, we will suggest which of our services to implement to ensure the success of your practice. We’ll craft a healthcare marketing strategy that will have your waiting room full and your customer-satisfaction brimming.

Visit our website for more healthcare marketing strategy ideas, or set up a free consultation with us today!

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CONTACT PRESCRIPTION PR FOR HEALTHCARE MARKETING STRATEGY

83 Main St
Suite #4,
Northport, NY 11768
Tel: 631-392-4255
Email: info@prescriptionpr.com
By Checking This Box, You Consent To Providing Us With Your Personal Information For The Sole Purpose Of Future Communication. Your Data Will Not Be Distributed To Any Third Parties Not Directly Associated With The Day To Day Activities Of This Business. We Cannot Accept Any Form Submissions For Those Who Do Not Consent So Please Contact Us Via Phone 631-392-4255 For Further Assistance.
Your practice. Our passion.