Are you a plastic surgeon seeking to increase patient referrals? A well-organized marketing strategy is what you need. The average person spends 2 hours a day consuming social media. If we know this to be true, we know how to communicate with potential patients – through social media.
It has been proven that a surgeon’s actual presence on the web increases their credibility. People like to see that their potential surgeon provides transparency through websites and social media posts. Plastic surgeon marketing will educate potential patients on your procedures and the services you provide.
The first step in getting your plastic surgery practice on the web is creating your own website. Things that should be available on your website include:
When starting your plastic surgeon marketing, other than creating a website for the practice, you should make accounts on various social media platforms. These will include Facebook, Instagram, Twitter, and Google+. Twitter is a great tool to connect with your patients in real time and share current events with them. Your twitter posts can include the following:
Social media can also be used by plastic surgeons to show potential patients behind-the-scenes experiences and procedures. This look into the experience under the surgeon’s care will not only reduce any anxieties, but it can answer many of their questions.
Plastic surgeon marketing will not only give the surgeon exposure but it will give the patient an idea of what the procedure looks like. Seeing the treatments and technologies in action will definitely provide potential patients with ease and draw them to your practice.
At Prescription PR, we can help you begin your journey into plastic surgeon marketing. With a strategic plan, we will work with you on building your social media presence. Keep in mind that if your practice isn’t on social media, your competitor probably is. Through the use of social media, we will heighten the chances of a potential client choosing your practice over the competition. Visit our website to learn more about the services we offer and contact us to begin your plastic surgeon marketing today!