15 Dec Digital Marketing for Medical Practices
Major hospitals and the healthcare industry, in general, is rapidly expanding, possibly leaving your small practice in the dust. How can you stop this? The answer is Digital Marketing.
It may seem like a daunting task, to create a new and effective marketing campaign to reach your prospective patients. But because of the internet and today’s technology, it is easier than ever to reach new and existing patients online.
Digital Marketing opens many opportunities to your brand. Including…
- Search Engine Marketing (SEM) – “Today, nearly 1 in 20 Google searches are health-related, as patients increasingly begin their paths to treatment online.” With patients going to Google to learn more about their health, there is more opportunity for your brand to be seen! Using the right keywords, and the use of SEO or Search Engine Optimization you will be able to get your website highly ranked on Google and ultimately viewed by prospective patients.
- Marketing Your Website – Using social media advertising, Pay-Per-Click marketing and retargeting are great ways to market your website through digital. Using a social media platform like Facebook is a great way to show your ad to people that would be interested since there are endless segmentation possibilities.
- Making a Connection – Once your brand is noticed by patients, being local can work to your advantage. Most consumers prefer to shop local, or visit local practices that they can trust, but don’t have to travel too far. It is important to establish trust with your patients and let them know that you will take good care of them now and continue to in the future.
When it comes to growing your practice it’s important to know that in today’s society everybody is connected online. This is why your practice or brand needs to highly ranked and accessible on search engines. Using digital marketing is a tool that can help your brand reach new heights.