Long Island Social Media Marketing

Having a presence on social media will allow you to interact with past and future patients in real-time. Building relationships and increasing the trust in your practice is one of the essential steps in filing your waiting rooms with patients.

Social media platforms are chock full of patients just waiting to be reached by your services. Internet users are now spending upwards of 2 hours and 20 minutes each day on social media, leaving ample time for them to interact with your practice. To successfully incorporate social media into your healthcare marketing strategy, Prescription PR will:

• Strategize posts on various platforms linking back to your practice’s website as well as provide industry-specific informative content.
• Engage with applicable accounts to increase your follower amount.
• Schedule posts to be sent out at times where they will receive the most traffic.
• Highlight information such as changes to your location or expansion of your services.
• Build meaningful relationships.

Social media is always changing, which means your strategies on these platforms should as well. Prescription PR will stay ahead of all the current Long Island social media marketing trends, and keep your accounts active and engaged.

Healthcare Social Media Trends

With the continually growing popularity of social media, if you are in healthcare it is important to make sure that you are staying up to date with current trends so this way you can better prepare your practice for success. At Prescription PR we understand that it is not easy to do this because your main focus is to treat patients. That is where we come in. We understand the benefits of healthcare marketing and know what your business needs to help stand out from the competition.

LONG ISLAND SOCIAL MEDIA MARKETING:

The advantage of being present on social media is that it lets you communicate instantly with your patients in real-time. Not only will you be able to talk to your patients but you will also be able to create relationships to help make them feel more comfortable. The average user spends about 2-hours and 20 minutes on social media. Social media is always changing, which means your strategies on these platforms should as well. Prescription PR will stay ahead of all the current social media trends, and keep your accounts active and engaged.

HEALTHCARE MARKETING TRENDS IN 2020:

Marketing in today’s day and age is a no brainer. There are few better ways to get your practice right in front of current and prospective patients than through the social media platforms that they use every day. Patients regularly use social media to read reviews, gather information, and share reviews about their past experiences with certain businesses. Through the use of social media, it can help guide the patient to the right practice which could be you. Here are some trends in 2020 to consider when planning your social media strategy.

Utilizing Private Social Media

Community engagement marketing is becoming increasingly popular each year and 2020 is no different. Taking advantage of private Facebook Groups and engaging with those audiences is a great way to get patients continually engaged with your platform. You can create groups for each patient segment you offer or as it makes sense in order to build brand loyalty to your practice which not only translates to more appointments from current patients but also helps build brand advocacy leading to increased word-of-mouth marketing.

Get Employees Engaged

Encouraging your staff’s involvement on social media is a great way to improve engagement and keep the conversation going. Happy employees are often the best advocates for your practice, so getting them to follow, like, and even post on the company page is a great way for you to reach new audiences and build trust.

TikTok

TikTok has exploded since 2019 providing physicians great opportunity to enter new markets. The market share of TikTok users are overwhelmingly Generation Z and Millennial (50% of daily users are under the age of 34) however the market share growth is progressively getting older. TikTok presents a unique avenue for physicians to present information in a fun and informative way.

The major takeaway from TikTok is that there is a demand for the informality and expediency of information that TikTok is fulfilling. Adding TikTok to your social media strategy presents large opportunities for providers.

Utilizing Paid and Organic

Gone are the days where organic social media is enough to see an ROI from social media. You must employ both an organic and paid strategy to achieve proper branding, optimal channel growth, and the potential for new patient leads. Unlike SEO, where you are working towards improving visibility to those looking for your services or expertise, the social media user is a casual observer who you must get their attention. They are likely not looking for your services specifically, so utilizing both paid and organic will help you to get your brand recognition going while also getting new patient leads/new audiences at the top of the marketing funnel.

What We Do – Healthcare Marketing:

As a healthcare professional you should not have to directly manage your own marketing and also have to care for your patients.  Our mission is to increase quality targeted patient volume while effectively maximizing the most profitable areas of your practice. Here at Prescription PR, we offer several different services including the following:

• SEO
• Long Island social media marketing
• Reputation Management
• Physician Liaison
• Website Development
• Newsletter Marketing

And many more!

CONTACT US FOR LONG ISLAND SOCIAL MEDIA MARKETING:

If you would like to get more awareness of your business but do not know where to start, we can provide you with all of the information and tools that you need to help get your business social media accounts up and running. Please feel free to give us a call by visiting our website and seeing what we have to offer.

THE IMPORTANCE OF INSTAGRAM-READY GRAPHICS FOR LONG ISLAND SOCIAL MEDIA MARKETING

As their presence continues to increase in everyday culture, social networks have become a more and more viable stream for advertising.  If you want your practice to succeed, social media marketing is necessary, and the team at Prescription PR can help.  The digital landscape is always changing, but we are constantly one step ahead of the curve.  We’ll show the importance of Long Island social media marketing, and tell you Instagram-ready graphics are needed to succeed.

THE BENEFITS OF SOCIAL MEDIA MARKETING:

When publishing a new blog, making updates to your website, or expanding the reach of your service, putting this information on social media is a great way to spread the news.  Having a steady presence on social media has an array of benefits to be reaped.  By letting Prescription PR handle your Long Island social media marketing, you’ll be able to achieve the following:

• Increase brand awareness.
• Improve your search engine ranking.
• Siphon traffic to your website.
• Raise patient loyalty.
• Take part in cost-effective marketing

WHY INSTAGRAM-READY GRAPHICS ARE IMPORTANT:

Instagram is a different beast than most social media platforms.  Platforms like Facebook, Twitter, and Reddit allow users to post links and write out thoughts.  Pictures and images can be shared on these platforms, but they are not necessary for interacting with other users.  The same cannot be said about Instagram. The whole point of this platform is to post and share pictures, allowing other users to see what you’re up to.  This is why having Instagram-ready graphics are so important to a successful healthcare digital marketing plan.

Think about how important the image of your brand is to success. A brand is the heartbeat of a thriving business or practice. How you present yourself leaves a lasting impression with patients, which is why all your graphics need to be compatible with Instagram. Prescription PR offers graphic design as a service to ensure all images positively reflect the reputation you have spent years building.

LONG ISLAND SOCIAL MEDIA MARKETING WITH PRESCRIPTION PR:

It is nearly impossible to run a business without a positive digital presence. Even if you find a way to do this, think about all the potential clients you could be missing out on. You view building up an online reputation as a daunting task, which is why Prescription PR is here to help. We’ll focus on building your brand, so you can put all efforts into giving your patient the treatment they deserve!

WHAT YOU SHOULD KNOW ABOUT SOCIAL MEDIA AS A HEALTHCARE PROFESSIONAL

Social media provides a special and lucrative opportunity to advertise and interact with consumers in ways that could previously never be done. To capitalize on this opportunity, it takes a lot of trial and error for a business to create a practical and effective strategy. Businesses must try and evaluate their posts and attempts to connect with consumers and see what works best for them. It is difficult to determine if a social media marketing strategy will be effective for business before actually trying it, but there are some steps any business can take to make sure they are getting the most out of their social media marketing. Prescription PR offers an array of Long Island social media marketing services that can help your business grow. We specialize in healthcare marketing techniques and want to help your business shine!

WHAT YOU NEED TO KNOW ABOUT LONG ISLAND SOCIAL MEDIA MARKETING: 

• It allows you to set relevant and achievable goals– It is good to have high expectations for your practice or business, but setting the standard too high can lead to people feeling like they are failing if expectations aren’t met. Set goals that are challenging but also reasonable for the size of your business

• Catering to your audience– This is a huge part of having an effective social media marketing strategy. Your patients want to hear from you, someone who understands them. Tailoring your content to your primary customers is how you will gain their attention!

• Determine your most important metrics– This will be based on the goals you have set for your practice or business. Don’t get sucked into the vanity metrics like followers, or views. These metrics are used to help determine whether or not the strategy you are using is effective or not.

• Take a look at your competitors– Taking a look at how competing practices or  businesses conduct their social media marketing can be useful in understanding what strategy you can implement. See where they are successful and where they falter. If you can capitalize on the mistakes your competitors are making with their strategy you may be able to leverage that in your favor

• Work on creating suitable content– Make sure the content you are creating is relevant and interesting to your audience. If you are just creating content for the sake of publishing it you will likely be wasting time and money. Create content that will connect with your audience and make them interested in your business

• Understand what time you should be posting– It is difficult but once you have a good understanding of your intended audience you can figure out good days and times for posts. Posting on the right day and time can lead to more exposure for your posts. Rather than scheduling haphazard times for posts try and be strategically based on the metrics you have established and got the most out of your social media posts
• Tracking your Results– This should be a huge part of your strategy. Without taking the time to review the results of your social media postings you may be wasting time. Review your progress based on  the metrics you have established for success and compare what you have done with where you would like to be. If you are not achieving the goals you set for yourself, you may have to reevaluate your strategy or the metrics you have set for your business.

PRESCRIPTION PR CAN HELP WITH LONG ISLAND SOCIAL MEDIA MARKETING:

We understand that navigating the landscape of social media can be a scary and difficult task for those who may not fully understand how to operate on the many platforms available to the public. Prescription PR can help you create an effective Long Island social media marketing strategy, develop content, and track and review your metrics to make sure the plan established is working effectively. If you would like to receive a consultation from us or just have questions about how we can help you call us at 631-392-4255 or reach out to us via our website!

WHICH FACEBOOK DEMOGRAPHICS SHOULD MATTER TO SOCIAL MEDIA MARKETERS?

If you are a medical practice that does not utilize social media, you’re missing out on a large number of potential clientele.  However, since the social media landscape is always changing, you need to be sure you’re always ahead of the curve. At Prescription PR, our team of expert markers will help you do just that.  Facebook has long been a juggernaut of social media platforms, but there are specific demographics on this site that should be focused on when shaping one’s Long Island social media marketing strategy.  We’d like to walk you through some to show how valuable Facebook has become as a marketing resource.

FACEBOOK HAS MORE THAN 2.45 BILLION MONTHLY ACTIVE USERS:

The number of active Facebook users has been steadily rising since 2018 and has reached 2.45 billion members since the start of 2020.  With so many people to reach online, having a strong presence on Facebook will help you engage and build relationships with the patients you may have missed otherwise.

MOST ADULT USERS LOG IN EVERYDAY:

Even if your practice is aimed towards pediatric care, it will be the parents who are responsible for finding and bringing their kids to your office.  The good news is that almost 75% of adults don’t go a day without checking Facebook. Here at Prescription PR, we’ll create and post relevant content that will catch the eye of any adults during their daily usage that directs them right to your website.  Since most adults go on daily, you’ll have the chance to bring in new patients every day of the week! 

SENIORS AND FACEBOOK:

The elderly population is one that many focus on when coming up with healthcare marketing ideas, as they tend to need the most care.  While many don’t think to use social media to reach this age group, Facebook is the most popular social media platform among seniors. Our team suggests moving forward confidently using this website when trying to reach potential patients aged 65 and up!

TIME OF ENGAGEMENT:

Simply having a presence on Facebook is not enough to bring patients in.  Strategically timing your posts will have the most beneficial effect, as statistics show Facebook users are more engaged in posts in the morning and at night.  When utilizing our services, Prescription PR promises to only post new content during times where users are especially active and engaged, allowing them to fully absorb your message.

CONTACT PRESCRIPTION PR FOR LONG ISLAND SOCIAL MEDIA MARKETING:

As a medical practitioner, we understand that your main goal is always to provide patients with top-quality care.  While you focus on patients, let our team at Prescription PR come up with fresh Long Island social media marketing ideas to help your business thrive.   By always having a finger on the pulse of the digital media landscape, we’re able to concoct a sound marketing strategy for any client who elicits our services.  For more information on Facebook demographics, and how our services will help your firm, contact us today!

83 Main Street

Suite 4

Northport, NY 11768

Phone: 631-392-4255

Email: [email protected]