What Are The Do’s and Don’ts Of Facebook Ads

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What Are The Do’s and Don’ts Of Facebook Ads

There are over 2.45 billion people currently on Facebook. With so many people to be reached, having an ad presence on this platform is a must. While a strong healthcare marketing strategy can help fill up your waiting room, mistakes made on Facebook can have potential patients looking elsewhere. If you’re ready to take your marketing to the digital level but are not sure where to start, reach out to us here at Prescription PR. Our team will walk you through the do’s and don’ts of Facebook ads, ensuring you’re properly engaging with your target audience so you can reap the benefits.

The Dos:

Statistics show that over 89% of marketers use Facebook to reach their desired audience.  Your brand is your livelihood, so the ads utilized in your healthcare marketing strategy must reflect the standards of your practice.  That’s where our team at Prescription PR can help. By implementing the following do’s to your Facebook ads, we’ll increase the traffic both to your website and through your doors:

  • Include a clear call to action in all ads.
  • Craft an ad message that resonates with your target audience.
  • Pick an image that will stand out, but also represents your brand.
  • Keep the content of your ads clear and concise.

The Don’ts:

Just like following the do’s of Facebook ads can enhance your practice, ignoring the don’ts may end up sinking it. With a wildfire of misleading information being spread on social media platforms each day, your practice mustn’t get wrapped up in this. By steering clear of the below don’ts, Prescription PR will make sure your practice stays in the good graces of the online community:    

  • Don’t be vague or deceptive in your ads.
  • Don’t use images that are made up of more than 20% text. 
  • Don’t post ads too frequently and clutter a potential patient’s newsfeed.
  • Don’t ignore mobile users of Facebook.

Contact Prescription PR To Help With Your Healthcare Marketing Strategy:

Coming up with a savvy healthcare marketing strategy can be a daunting task for those not well-versed in this area. At Prescription PR, we’ll take care of your online presence so you can focus on providing the quality care your patients deserve. To learn more about the do’s and don’ts of Facebook ads, and how engaging on this platform can benefit your practice, contact the experts on our staff today!  

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