Telemedicine Marketing Strategies

Welcome To Prescription PR. A Leader in Healthcare Marketing.

In an ever-changing business landscape, it is a no brainer that technology has developed a method for patients to obtain medical care over the phone while still maintaining social distancing (which is unfortunately crucial these days). At Prescription PR we are dedicated to helping prompt some of the best features that your medical practice has to offer, and one of those features could be telemedicine. Our marketing team can strategically formulate marketing ideas for telemedicine to help show your patients that if they need to get in touch with a physical therapist/podiatrist/orthopedist/etc., they’ll still be able to obtain quality care virtually. Either over the phone or through online video chat.

Developing Marketing Ideas For Telemedicine

If you’re a practice that is making the adjustment to telemedicine due to the changing landscape of healthcare, the first step will be getting the word out to all of your patients. So that raises the question, what is the best way for you to reach your patients? Naturally, the best form of communication across a wide audience in 2020 is social media. At Prescription PR, we can formulate a social media campaign centered around telemedicine for your practice. We understand that the coronavirus is an ever-evolving situation, especially in the state of New York where cases are high, so it’s vital that you contact your current and new patients and inform them on your telemedicine strategy for caregiving.

Other options that we can explore in order to create a successful marketing strategy centered around telemedicine:

SEO/Blogs: Getting content onto your website regarding these developments could be crucial at this time. You want to keep your patients informed about your telemedicine program and how it can benefit them. A keyword plan could also be critical, as some patients who are stuck at home could be searching for a practice that offers telemedicine. You’ll want to make sure that they find your website when conducting these searches on Google.

Newsletter Marketing: While SEO may be your only resource in obtaining new patients for telemedicine at this time, newsletter marketing is also pivotal in helping you to keep your current patients. At Prescription PR, we construct our newsletters with imagery and context, and then we send them out to a list of patient emails that your practice can provide. This is done to provide updates to patients on recent developments, either to your office or to the healthcare industry as a whole. With the coronavirus outbreak, this form of marketing could be essential for your practice. Especially if you’re looking to get the word out about your newly founded telemedicine.

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Importance of Keeping up With Technology

With the younger generation, a lot of them work more hours and have less time for themselves. So when it comes to their health, many young people make the unfortunate choice of putting their work first. Now if there was a way for them to consult with a physician and still be at work, then this could be a more appealing option. At Prescription PR we understand how the younger generations think and act, so promoting telemedicine for your practice is vital for your growth. We can offer campaigns that feature public relations, graphic design, content creation, and marketing consultations. All the messages you want to convey can be broadcasted to the target that you feel is most important.

What is Telemedicine?

Developed back in the 1950s, most healthcare practitioners needed a way to share information and images via telephone. Due to the limited technology of that era, they were restricted in the options that they could give patients (no smartphone back then!). However, thanks to the rise of the internet in later years, communication between doctor and patient suddenly saw some advancements. Through the use of smart devices and high-quality video transmission, developing technology opened several doors to help deliver remote healthcare to patients all over. Even while they are in their homes, workplace or assisted living facilities.

Benefits of Telemedicine

Naturally, the primary selling point of telemedicine is that as a patient, you can avoid taking a trip to your healthcare practice. Unfortunately, the ongoing pandemic that is sweeping our world has made telemedicine a much more desired healthcare service. Aside from the social distancing aspect, there are also many other benefits to using telemedicine that is convenient for both the patients and the providers. Some of these benefits may include a few of the following:

Less time away from work (especially if you’re working from home).
No travel expenses.
Less interference with child or eldercare responsibilities.
Privacy.
No exposure to other patients who are ill.

As a provider of healthcare, you may also benefit from incorporating telemedicine into your practices’ plan. These benefits can include some of the following:

A potential jump in revenue.
Improved office productivity.
An answer to the competitive threat of retail health clinics and on-line only providers.
Better patient follow up.
Less missed appointments and cancellations.
Giving your patients peace of mind during the coronavirus pandemic.

Contact Us

Our team at Prescription PR is always ready to help our clients with a strategy that will boost the trajectory of their practice and launch new/innovative campaigns to help promote. If you are looking to get your telemedicine services in front of the right audience, then we are more than willing to help you achieve that goal. Please visit our website to see what other strategies we offer and how we can help you succeed.