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Medical SEO

Search Engine Marketing

One of the best ways to make sure your practice remains successful is to increase your website’s ranking on search engines organically through Search Engine Optimization. Prescription PR has numerous methods of SEM best practices to increase website visibility and traffic. This will be done through the use of:

  • Carefully selecting valuable keywords potential patients search for as well as keywords that provide optimal web traffic to bolster local SEO efforts.
  • Drafting blogs and backend content to stay in the search engine’s favor.
  • Crafting a website that is accessible and easy to use by all viewers.
  • Implementing the use of social media platforms to drive traffic back to your website.

As the digital age in today’s society continues, an online presence can make or break a practice. Let the marketing team at Prescription PR utilize their knowledge to build a comprehensive SEM strategy, so you reap the many benefits!

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What is Medical SEO Copywriting?

SEO copywriting is a form of online writing that helps you to target audiences, rank higher on search engines, and increases traffic to your website. The main difference between SEO copywriting and regular copywriting is the use of keywords. Keywords are used to search for various topics on Google. By using the most popular keyword your article will become more visible throughout Google searches. While anyone can add in keywords, it’s important that your article is trustworthy. You can do this by making it reader-friendly while also answering the questions they have. Although SEO copywriting is beneficial for all businesses, the

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healthcare field is a place when it can make a huge difference. By adding SEO copywriting to medical marketing tactics you’ll be able to bring in more patients and qualified leads to your practice. In recent years, studies have shown that this technique has a greater return on investment than traditional marketing techniques.

What are the benefits of Medical SEO copywriting?

Incorporating SEO copywriting into your practices medical marketing technique is extremely beneficial. When done by a professional marketing team, Medical SEO can add tremendous value to your practice. Here are just a few of the benefits of seeking professional SEO copywriting help:

  • Target content for the valuable keywords that help to bring in new patients
  • It allows you to provide the most cutting-edge content
  • Increases the value of your content
  • It’s an organic form of marketing
  • Enhances your page focus

Where can I find medical marketing services that specialize in Medical SEO?

Have you been looking for a marketing team to provide top quality Medical SEO copywriting to your website? Well, Prescription PR is here to help. We are a marketing firm that specializes in SEO content for healthcare practices. With our proven marketing techniques, we’ve been able to work with our clients to drive traffic to their websites. Our optimization process incorporates the following SEO methods:

  • Content
  • User Experience
  • Tags
  • Keywords
  • Social Media

With the help of Prescription PR, your practice will benefit from our medical marketing expertise. So don’t wait to work on your Medical SEO, stay competitive by contacting us today! Visit our website for more information on our services and how you can get in touch with us.

Medical SEO Strategies That Google Rewards

Is your medical practice currently going through a lull of patient activity?  One of the easiest ways to fix this is by improving your practice’s website! As a medical professional, your main focus should be providing your patients with quality care! 2 2 - Medical SEO -So why not let Prescription PR take care of your healthcare marketing strategy?  By implementing various Medical SEO strategies, we’ll be able to drive traffic to your website and increase the number of patients that walk through your doors!

Choose Keywords Carefully:

Keywords are an essential part of driving traffic to your website. Prescription PR will be able to determine which keywords will work best for you and seamlessly implement them throughout your website. To help pick which keywords are most beneficial, we will do the following:

  • Consider what potential patients would be searching for.
  • Look for keywords competing practices have been using.
  • Use keyword research tools such as Nightwatch.
  • Analyze which keywords have yielded the most results.

Create Quality Content:

Creating content that prospective patients may be searching for online should also be considered in your healthcare marketing strategy. Creating relevant content will keep patients on your website, and show you are a reputable source of information. This can increase trust felt towards your services. Pairing content pieces with keywords will work wonders. Prescription PR will draft up content for your approval, and make it easily accessible on your website.

Have No Dead Pages:

The purpose of each page on your website should be clear and concise. They should not just contain a picture or be home to excessive amounts of meaningless words. Prescription PR can help build a vibrant website filled with enriching pages for clients. A clear, well put together website will quickly rise within Google’s ranking.

Properly Utilize Meta Description:

A meta description is a 160 character snippet used to summarize a website page’s content. Utilizing meta descriptions as part of your health marketing strategy will surely be rewarded by Google. Prescription PR will input keywords and properly summarize the content within the 160 character description. The benefits of doing so include:

  • Keywords appear bolded in search results.
  • Top social networks use meta descriptions when content is posted.
  • Social bookmarking networks use them as well.

Prescription PR And Your Healthcare Marketing Strategy:

Prescription PR wants your practice to thrive!  With patients looking for care every day, we can make sure your website is found by all those who need it. Contact us today to learn more about how Medical SEO strategies can be beneficial to you!

What is the most important thing you can do with Medical SEO to get ranked?

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SEO stands for search engine optimization which is used to have your web pages rank better, or higher up the page, in search engine results. But why does your Medical SEO ranking matter? Well, 95% of searchers do not even visit the second page of results, and almost 50% of clicks, or visits, go to the top 3 results, and the same idea can be applied when a patient searches for medical help online. Because ranking better is so important for healthcare digital marketing, having a dedicated team to help you can make a big difference. We at Prescription PR can help you optimize your search engine ranking and help with your overall healthcare digital marketing strategy. Listed below are some of the most important factors in SEO ranking, to get a better idea of what influences your ranking.

How to Rank Better:

Many factors go into your SEO ranking from things like the actual content on your websites to the domain names and URLs, the use of keywords, and so on. To help get a better understanding of this topic, we have listed below some factors that will affect your SEO rankings.

  • Optimized Content. If your website has your practice’s location, the names of physicians who work there, and a phone number you may think it has what it needs for a good website. However, for your websites to rank better, you will need more content than that. Having blog posts talking about health conditions your practice understands and deals with is a great boost to your website. Even better than that is creating optimized content. Optimized quality content uses strategic, targeted keywords in an organic way throughout your content, allowing people who search for a specific ailment see your webpage.
  • Having relevant links and being linked. Linking authoritative sites to own posts and websites is a great way to show search engines you are making quality content for any patients while providing another relevant website for your visitors to use to help them. Also, having your website linked by other website’s posts shows that you have relevant and high-quality posts yourself. Finally, linking your content to your websites helps bundle everything together, both for your patients and for and search engines trying to rank you.
  • Page Speed and Security. Having a more secure URL, such as HTTPS, over HTTP is one way to up your rankings. That’s because HTTPS is a more secure version, and works with other security measures such as SSL. This lets search engines know your website is a safe spot for its searchers to go to, and that helps you rank higher in searches. Another big factor is the speed at which your site loads. Search engines want their user experience to be streamlined and easy to use as well. So they will bump up websites with good loading speeds and lower ones with slower loading speeds.
  • Increasing your social media presence. Social media pages also rank in the results when patients search for things online. Sharing quality content, or having your content shared by another business’ profile, can up your rankings for that content. Having good connections, posting and sharing content, and having your content being spread around social media is another factor for your healthcare digital marketing that will also boost your Medical SEO rankings.

Contact us to get started on your healthcare digital marketing plan: 

Optimizing your webpages for higher search engine results can be a daunting task. There are a lot of technicalities and nuances that factor into your Medical SEO rankings. However, this is not something that you have to do alone. Contact us, and Prescription PR’s team of marketing specialists will develop a specialized healthcare digital marketing plan to help you rank higher in search engine results.

Schema Markup for Local Medical SEO Practices

Schema Markup is a type of microdata – in other words, it is an enhanced way of describing and tagging content or data on a webpage. The purpose of this microdata is to make it easier for web crawlers to index information on a website and understand the context of what’s happening on the page.

While it does not directly impact search engine ranking, it assists with indexing of organic search results and improves click-through rates. A study by Searchmetrics found that content that utilizes schema markup for local SEO ranks, on average, four positions higher than content without microdata. SEO rankings are highly competitive – meaning that microdata is essential to any Medical SEO strategy.

What does Schema Markup Look Like?

Schema markup gives a searcher the information they want without ever having to leave the search results page. It provides information such as ratings, product prices, services and more.

 

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Why is Schema Markup for Local Medical SEO Important?

If you’ve used Google lately, you’ve probably seen results like the ones in the image below. These results, known as rich results, is how Google sorts and categorizes search result information. The catch: it uses rich data such as schema markup to show these results.

This highlights the importance of using schema markup for your business. As Google continues to add features like rich results, it makes it even more imperative that your Medical SEO strategy includes schema markup. When a potential patient searches “best doctor in your town” – you want your microdata to tell Google that your website is an appropriate search result, and rank it in a rich result.

The Bottom Line

Rich results is not going away, so it’s important that your Medical SEO strategy includes using schema markup for local SEO to improve your search engine rankings. Using a marketing company such as Prescription PR can help you take your medical practice to the next level by creating an SEO strategy that not only improves your search ranking, but that enhances the likelihood that potential patients will click through to your website and book that first appointment.

SEO for Desktop VS SEO for Mobile

When designing and promoting a website, developers must always keep search engines in mind. As each search engine utilizes different 4 150x150 - Medical SEO -algorithms and formulas to determine the order of search results, websites must be designed to optimize their presence, and come up early in the search results. This process of tailoring a website to the search engine results is known as search engine optimization or SEO. With the rise of mobile devices becoming the public’s go-to for searching the internet, Medical SEO for mobile devices is just as important and distinct when compared to desktop SEO. And since mobile searches utilize different algorithms compared to desktops, web page design must be planned out differently depending on the specific platform. As mobile devices and desktops are used in different situations, the factors affecting their respective Medical SEO successes will vary. When considering mobile devices, they have features that desktops simply lack. This may include more location-based data recordings, voice recognition features, and an overall unique utilization of search engines compared to desktop peripherals. When designing the mobile-friendly version of a website, developers must keep the following information in mind. One major difference between desktop and mobile SEO is the focus on keywords. For desktops, keywords physically typed in are generally the most important factor in the search. Since mobile devices have unique capabilities, search analysis should rely on factors such as location, and voice command. Another important decision to consider when designing a mobile site for SEO is when to use of Adobe Flash. Currently, iPhones do not support Adobe Flash, and cannot properly display websites that use this technology. For both desktop and mobile search engine optimization, Prescription PR can get your website to the top of the list of results and increase your traffic. In addition to Medical SEO services, PPR can also handle social media, public relations, content creations, and many more services for your medical practice. Contact us today to learn more about how your business can take advantage of these benefits.

How SEO Friendly Is Your Site?

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The internet has become the epicenter for just about all publicity and news-based information nowadays, and many companies and businesses have developed their own website in which they use to educate and draw in new traffic with clients. Running your own website, however, involves a lot of planning and branding in order for it to run smoothly and be effective in what it was built for. If you search for your company’s website or for it’s related functions and skills, you want it to be functionable and appear as a top result in search engines.

Design and content are very important for your site to be Medical SEO (search engine optimization) friendly. Keywords, phrases, and images should be significant as they are indexed by search engines. You want to make sure you are targeting the correct audience and that your company (which will be represented by your website) is not lost in the sauce. Let’s face it: when searching for something online, we pretty much disregard anything that does not fall onto the first page of results. You want to be sure that your page falls in this category as you must make yourself a target on the internet for search engines. Branding is also important as relevant title tags will help draw in attention and make your site stand out. The homepage of your website should be like the headline to a newspaper—by first glance, readers will want to open up, explore, and take a closer look to see just exactly what your company or practice is all about. You also want to create a positive reaction with the reader in hopes of forming a new relationship between client and business. The title should be descriptive and as attention-grabbing as possible. Remember, you do not want to be lost in the sauce. If you focus in on these key elements, you will be sure to keep your site Medical SEO friendly and will continue to drive in new traffic and clients on the regular and help to grow and maintain your business relationships. Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

How to Write Medical SEO Friendly Blogs

Writing is a skill and writing blogs is no different. It’s easy to keep it interesting and fun, but not so easy to get the most attention for it.  Many bloggers write without utilizing the full potential of their blogs. Making your blog search engine friendly is crucial. It is an important tactic for marketers but it can be hard to master. Writing an SEO friendly blog can be an intimidating task to conquer, but there are a few tips and tricks to keep in mind when writing to make the most of your blog.

Search Engine Optimization 300x120 - Medical SEO -You should always do your research before you write. Discovering what you want to write about helps the planning process go a lot faster and easier. Keyword research is crucial if you want to optimize the sight of your page. Finding relevant keywords you can continuously use throughout can only help, and there are even a few online databases that can help find you relevant words to incorporate into your writing.

Once you have done your research on the topic, utilize the appropriate keywords. Using a word once isn’t going to increase your Medical SEO. Carefully placing the keywords in the text in the right places will have the most impact for search engine who are searching for said topic. A few places to throw in your keywords are the title, headings, introductory sentence, conclusion paragraph, and anywhere else you see fit. Be careful to not overdue and confuse the reader. Word count is crucial if you want your blog to hit first page on Google so make sure you optimize the length. Contrary to popular belief, if your article is too long, no one will want to read it. Medical SEO friendly blogs are usually between 300-700 words. There is also a general rule of thumb when writing SEO friendly posts to put your keyword or search term in about 1-2% of the text. Keep up to date on your blogs as nobody wants to be re-reading the same material for months. People will get bored and stop searching your site if there is never anything new. New content is recognized by Google and it will show your website is alive and active. Google will begin to push your website further down the list of search results if it is never updated. Writing SEO friendly blogs can be tricky, but with the right techniques and strategies, you can get your website to rank high on Google search results. As long as it’s good, consistent content, Google will notice and thus bringing more traffic to your page, so always make sure you’re maximizing your Medical SEO friendliness! Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

How Duplicate Web Content Can Harm Your SEO

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The internet seems to have all the answers nowadays, whether you are looking up a cooking recipe, facts about a country, or trying to prove a friend wrong about a song lyric. Society seems to revolve around the internet nowadays, but what happens when you are using your search engine to gather information but multiple data appears? Duplicate web content is when content is present on the internet in more areas (URL) than one. This is often harmful to your SEO when trying to provide the user with the correct or link with true data for your research and viewing purposes.

What is Medical SEO? Search engine optimization (SEO) is the process in which the visibility of a website or web page contents show up, free of traffic, in your search engine’s results. Although duplicate web content may exist, it can be harmful to your Medical SEO as it becomes confused when providing users with authoritative pages and results. The search engine will avoid showing you these multiple entries of data on the web as it will not show duplicate web content. Instead, the search engine will have to choose which is most likely to be the original and relevant for your search. The SEO as it will have to choose what to include and exclude from your search results, forcing it to make a decision that ultimately it does not know how to make.

Often your Medical SEO won’t know whether to link all duplicate web content into one page or keep it separate and there will be confusion in prioritizing the most relevant search results for the user. In this case, the search will lead to higher traffic and you may see the dreaded troubleshooting results or error page you are redirected to. It is suggested that almost 25-30% of web content is duplicated. As SEO’s have a hard time when facing this problem, so do websites and users as often the web content to site (such as for companies and businesses) is not displayed and made available to users who rely on this information and companies who make a living off of the information the users gain from these sites.

To avoid duplicate content, make sure the session ID when the user visits the website is the same as that stored in the URL. Another helpful tip to look out for is the “printer friendly” pages as this can cause multiple duplicate versions of the pages that get indexed during the user’s search.  As the internet is a big place and can be helpful if properly utilized, one can find almost everything on it nowadays, so be sure the information you find and use is trustworthy and most significant to what you are looking for.

Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

Summary
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Article Name
Medical SEO
Description
Are you looking for medical SEO? Search engine optimization in healthcare is critical to reaching new patients online. Contact us today to learn about SEO.
Author
Publisher Name
Prescription PR
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Your practice. Our passion.