Practices who are building a strong marketing mix might be missing one aspect that will make a big impact — video content. Whether it be on Snapchat, Youtube, Facebook Live, or on your own website, adding video content can provide for valuable healthcare marketing that will increase the number of referrals you receive. Individuals are increasingly making the switch from watching videos on their televisions to watching videos on their desktops or mobile devices. This switch has caught the attention of marketers who have strategically adjusted their marketing strategy accordingly and as a result, increased engagement, sales, SEO, and brand awareness.
Not convinced? Here are some research results that will get you to reconsider placing video content in your marketing strategy:
How can you implement video content in your strategy? It’s simple. We suggest placing videos that will highlight your practice’s services on your website to increase your SEO. Adding a fresh and interesting variety of video content to social media platforms such as Facebook, Twitter and Instagram will increase engagement and practice awareness. 50% of all video is watched on a mobile device; creating video content that is quick, engaging and easily accessible through smartphones will be sure to capture the attention of your audience. Are you unsure how to start creating video content for your healthcare marketing mix? Contact Prescription PR to speak with expert web developers and digital marketers today.