Marketing For Ophthalmologists

In the digital age, ophthalmology marketing, or marketing for any healthcare specialty in general, has become a critical aspect of maintaining your patient population. But, what are the best strategies that you can incorporate for your practice? Especially one that is so niche, such as ophthalmology. At Prescription PR, we recommend to our clients that you pursue an avenue that can hit patients from all angles. Those avenues include strategies that incorporate the following digital items:

SEO:

What is SEO? An evolving field, search engine optimization is the practice of enhancing your websites value so that it appears more frequently in Google Search Results. As an ophthalmology practice, you’ll want your website to appear for specific search results, the ones that will focus on you obtaining new patients. These search results, or “keywords”, can include examples such as “ophthalmology practice near me” or “ophthalmologist in midtown.” Getting your website to be the number 1 search result for these keywords could be the difference in you obtaining several new patients through the internet.

FYI – If you found us here through a Google search, then you can surmise that we’re pretty good at this!

Social Media: 

Naturally, we’re all highly entrenched in the world of social media here in 2021. But as an ophthalmologist, how can you use social media to help your practice reach your patient population? At Prescription PR, our primary goal with social media focuses more so on patient retention. As a medical practice, the honest truth is that it’s unlikely that you’ll be able to obtain new followers and acquire new patients (the fact of the matter is that most people don’t go on social media and follow new doctors directly). However, sharing your social account with your current patients could be a strong option for retention. This way, you’ll still involved with them and on their minds when they say to themselves “hey I haven’t seen my ophthalmologist in quite some time.” Share your social accounts with your patients and keep yourself on their mind! If you need someone to run your social account, Prescription PR specializes in social media marketing in the field of ophthalmology. Click here for more information.

Hey! While you’re at it, how about you give us a like? – https://www.facebook.com/PrescriptionPRInc

Reputation Management: 

You’re only as good as your reputation right? Well, are you even aware of what types of reviews you’re getting online? It’s absolutely critical that you’re made aware of how patients view your practice via the internet. These days, review websites such as Yelp, Google Reviews, Zocdoc, Healthgrades, and many others have become an integral part of marketing in the digital healthcare space. The same can be said for ophthalmologists. Sure, you can’t necessarily control what people say about your practice on review websites.

But, you can at the very least make yourself aware, and then formulate responses. Our company believes that all negative reviews should be provided with a response from the company owner. In this case, it would have to come from you, the practice manager. Leaving a negative review to sit unattended could cause other potential patients to be turned off, as they’ll formulate their own opinion and likely bypass your practice on their way to discovering something better via the internet. At Prescription PR, we monitor all of our clients reputation based websites, and we can provide you with responses to give these negative reviewers that meet industry standard. Plus, we’ve also developed multiple strategies to help you gain positive reviews! We can help your ophthalmology practice get the raving reviews that you desire.

Did you know your Google Reviews could play a role in you appearing earlier on Google Maps? Learn more here.

E-Newsletter Marketing: 

Our last topic of discussion is newsletter marketing. Similar to social media, this can be an outstanding way of staying in touch with your patient population and maintaining strong patient retention. Essentially, a newsletter is an email blast that is sent out to numerous patients whos emails you have acquired during their visits to your ophthalmology office. These emails will contain a well-designed presentation highlighting various aspects regarding your practice. This can include new case studies, guidelines, events, seasonal changes, and just about anything else you can think of! Staying in constant contact with your patients could be a critical deciding factors on whether or not you’re able to keep them coming back to your practice. 

The use of creative imagery in your newsletters could be the key to getting the attention of your patients!

What is Ophthalmology? How Can Ophthalmology Marketing Assist Me?

If you don’t know what ophthalmology is, all you need to do is hop onto Google and do a quick search! Check it out:

By the way, what you’re seeing above is known as a Google Featured Snippet. Research suggests that the majority of Google Searchers are more likely to click on these pretty, descriptive results that appear at the top of the search results page.

As for how our guided marketing strategy can assist you. Well, the overall goal of your new ophthalmology marketing campaign is to acquire new patients who originally never heard of your practice while also maintaining your current patient population. Sure, that’s easier said then done! But following the four listed marketing techniques of SEO, Social Media, Reputation Management, and E-Newsletters should only enhance your chances and give your practice a healthy boost when it comes to patient population.

As a practice owner, do you have not have the time to accomplish these tasks yourself? Well, then we advise you to give Prescription PR a call! Our company has been in business now for over 10 years. We have worked with numerous healthcare practices, including ophthalmologists, for the past decade. Our clients have reached as far as Long Island, NYC, Westchester, Florida, Chicago, Michigan, and Georgia! We work exclusively with private medical practices to help enhance their online digital presence. And we NEVER market to two practices within the same area. SO maybe we’re an option for you!

To see if you’re eligible to work with Prescription PR, or to receive our free website review service, please fill out the form below and a member of our team will contact you at our earliest convenience: