Utilizing Newsletters In Your Marketing Efforts

One of the best ways to stay in touch with your patient base is through a newsletter; however, a template medical, dental, or physical therapy newsletter that you simply place your logo on is not the way to go. The type of newsletter we’re discussing is experiencing a resurgence in popularity in specific markets.

Has someone on your staff gotten married, given birth, or won an award? Do you know what your patients enjoy doing in their spare time? Has one of your patients done something outstanding for the community, graduated from college, or earned a big promotion at work? Or what their hobbies and interests are? Have you added a new physician or a new technology?

Those are the things your newsletter should be about. Of course, every issue should have one article with something interesting about your specialty. But the rest… lighten up and engage your patients! Smart medical, dental practitioners, and other healthcare practitioners have learned to speak the language of their most influential patients – women, wives, and mothers.

Women are generally the healthcare decision-makers and drivers in their households. Women are the ones who make sure their loved ones get the care they need. And women are the ones who are more likely to read articles about the social aspects of your practice than the clinical.

Not only can you send to current patients, you can also send newsletters to other prospect patients in the community to engage them and build awareness toward your practice. Newsletters that are emailed to your patient base (or eNewsletters) are a very cost effective way to stay in touch with your patient base and do internal marketing for your practice. For more information on the newsletter and blog packages that we offer call us at 631-392-4255