Living in the world we live in now, if you own a Long Island business, it is essential to be using all of your tools to increase growth, especially digital marketing. 91% of adults in the United States have their phone in reaching distance at all times. Therefore, search engine marketing and social media marketing can be one of the most effective methods of reach.
Also for many, the search for a good or service begins with a quick review search online. Whether you are a Long Island based company participating in eCommerce only, traditional brick and mortar, or a hybrid brick and click firm, incorporating digital marketing strategies is the only way to survive.
If you have a storefront, digital marketing gives you a chance to compete with other businesses in your neighboring region. By employing various SEO and content strategies you can assure your product/services will be on the front of various keyword searches for your area. Organic search engine marketing is often the most cost effective avenue, as it will create web traffic in the long run.
The goal for digital marketers is to brand your business, get your business recognized through social media, blogs, search engine optimization, and email marketing. Creating a quick and effective interaction with the targeted audience. Companies with digital marketing strategies have 2.8 times better revenue growth expectancy.
As your company expands and interacts more and more with the targeted audience, you will build a loyal client base that love what you do for them. This will also give you insights of what your audience and current clients want more of. Social proof and testimonials from consumers such as reviews are essential and can determine a consumer’s decision on whether they want to use your services or not. Digital marketing ensures survival for your Long Island business.
If you have a business on Long Island whether it be in Nassau County or Suffolk County, Prescription PR can help you expand your business by creating and implementing a strategic digital marketing strategy. Learn more today!