Healthcare Marketing – Telling Your Story

In healthcare marketing, the art of storytelling is a powerful method of communication. To engage and attract new patients, a compelling health storyline is essential. Sadly, it is a forgotten method inside the medical office.  The key to success is to tell your story from a different perspective.

You can use the doctor as your storyteller because it is more easily remembered, as he or she is the one who provides it. Furthermore, it makes a stronger impression, and the weight of importance is greater. You can use a benefit-oriented story from the doctor when giving patients their instructions, for they are more likely to comply.

Patient-staff can better personally relate to each other more so than patient-doctor relations when storytelling from a patient-staff angle, for it increases the effect and value. Try to reinforce health or follow-up care instructions when communicating with the staff-patient. During non-doctor encounters, incorporate positive attitudes and a narrative voice that reflects the office’s tone, as this is what patients tend to pick up on. Make your presence warm and inviting.

To effectively communicate your brand message, using a story format is crucial. A benefit that results is the creation of referrals and sharing a positive story.

Tied to communicating the brand message are the actions, activities, and patient interactions within the office. From the provider’s unique medical training and experience, for example, it might be appropriate to link a particular story or message to how patients benefit. The benefits, for both patient and the practice, are significant, for truly effective storytelling often requires training, coaching, and regular practice.

For more information about how Prescription PR can help your healthcare practice please call (631) 392-4255.