How can you, as a healthcare marketer, stay up to date with the new trends?

As a healthcare marketer, you want to stay up to date with the new trends of 2015. Reports indicate that medical costs are expected to grow in 2015. One main reason this will occur is that people avoided surgeries and treatments during the recession, and can now access the treatment they need. Marketers will research how the recession has impacted and changed the way consumers purchase essential items, such as medical care. Curating Content through the media will help move forward significantly.

 This year, Act II of the Affordable Care Act has been revised, and physicians’ payments will be determined by the amount of care they provide. The better their quality of care, the higher the costs they will incur. As for healthcare marketers, over the past several years, they have marketed to individual consumers and therefore have been able to increase their content marketing efforts. This, in turn, allowed marketers to receive feedback about the performance.  Research indicates that content development and management will likely be included in marketers’ budgets this year. Some new techniques that marketers are considering are LTV, also known as lifetime customer value, as a way to measure. Marketers are looking to do this along with developing relationships with their consumers using content platform experiences.

Forget the idea that one idea will work for all consumers. Where someone lives and has health insurance varies from state to state. Marketers need to adapt their messaging strategies to suit each region they are targeting, rather than using a one-size-fits-all approach. Demographics need to be looked at as well when targeting a certain market.

This year, a retail mindset is going to be seen for consumer healthcare.  We could see this already happening when Walmart partnered with DIrectHealth.com and introduced Healthcare Begins Here. Consumers can now go to Walmart and get educated about all the different health insurance options available to them. Healthcare marketers need to get on board with this new retail strategy in order to push their clients in the right direction.

Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.