What social media platform should my practice be active on?

If you haven’t noticed already, everyone’s on social media and if you’re not then you’re missing out. Over 70% of Americans are actively using social media every day. With that high of a percentage, what more of a reason do you need to sign up? When your business is actively posting you’ll be able to target a larger audience. While it’s easy to get carried away when signing up for various social media accounts, it’s important to take a step back to decipher which platforms will benefit your business the most. Depending on the service you’re providing certain platforms will offer different advantages and disadvantages. Getting started can be a lot to take in all at once. This is why it’s important to know there are marketing firms, such as Prescription PR, eager to help work on your social media presence for you! With our skilled team of marketing professionals, we’ll be able to create and grow your social media following to help benefit your business in the best way possible.

Which platforms should you be on:
To start this off let’s go over the platforms you should be actively using to help expand your businesses online reach. Here is a list of the most useful and active platforms:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Youtube
  • Pinterest

Benefits of social media:

While most of the platforms listed should sound familiar to you, the reasoning for creating an account may not be as obvious. Below we’ll break down some of these sites and some of the benefits of using them:

  • Facebook
    • It’s cost-effective
    • It’s another way to provide customer support
    • It will be a way to increase website traffic
    • It’s a great way to interact with your current and future customers
  • Instagram
    • It allows you to provide user-generated content
    • Allows you to give a behind-the-scenes look into your business
    • Allows for hashtagging which will increase user interaction
  • Twitter
    • A way to start conversations with your audience
    • A way to humanize your brand
    • Allows you to increase your user engagement
  • LinkedIn
    • Helps promote product launches
    • Great way to strengthen relationships
    • Allows you to connect with other companies
  • Youtube
    • Adds a creative, visual, and/or educational components to your business
    • Can get you in touch with influencers
    • A way to increase engagement through sharing and commenting on content
  • Pinterest
    • Allows users to save and display content digitally
    • This is more of a niche platform for businesses that provide services in fashion, DIY projects, food, beauty, and exercise

Knowing your audience:

So now that we’ve highlighted some of the platforms you should be working with, it’s time to talk about the demographics of the active users. Knowing who’s using what platform can help your business in a plethora of ways. Here are a few demographic tips to keep in mind when creating your social media accounts:

  • Facebook users:
    • 74% of women claim to be active
    • 62% of men claim to be active
    • 81% of users between the ages of 18-29 actively use the site
    • 78% of users between the ages of 30-49 actively use the site  
    • 65% of users between the ages of 50-64 actively use the site
    • And 41% of users ages 65+ are active
  • Instagram users:
    • 39% of women claim to be active
    • 30% of men claim to be active
    • 64% of users between the ages of 18-29 actively use the site
    • 40% of users between the ages of 30-49 actively use the site
    • 21% of users between the ages of 50-64 actively use the site
    • Only 10% of users 65+ are active
  • Twitter users:
    • 24% of women claim to be active
    • 23% of men claim to be active
    • 40% of users between the ages of 18-29 actively use the site
    • 27% of users between the ages of 30-49 actively use the site
    • 19% of users between the ages of 50-64 actively use the site
    • Only 8% of users 65+ are active
  • LinkedIn users:
    • 25% of both women and men claim to be active
    • 29% of users between the ages of 18-29 actively use the site
    • 33% of users between the ages of 30-49 actively use the site
    • 24% of users between the ages of 50-64 actively use the site
    • Only 9% of users 65+ are active
  • Youtube users:
    • 75% of men claim to be active
    • 72% of women claim to be active
    • 91% of users between the ages of 18-29 actively use the site
    • 85% of users between the ages of 30-49 actively use the site
    • 68% of users between the ages of 50-64 actively use the site
    • And 40% of users 65+ are active
  • Pinterest users:
    • 41% of women claim to be active
    • 16% of men claim to be active
    • 34% of users between the ages of 18-29 actively use the site
    • 34% of users between the ages of 30-49 actively use the site
    • 26% of users between the ages of 50-64 actively use the site
    • Only 16% of users 65+ are active

Now that you’ve got some of the basic facts you can start building your social media presence. While you can do it on your own, there is a marketing firm on Long Island ready to lend a hand. Contact Prescription PR here to learn more about how we can help you when it comes to social media!