Increase in Website Traffic
Increase in Refferals
Increase in Impressions
Our Digital Marketing Services
How many new patients do you see in a month? Where are those patients coming from? The internet? Word of mouth? Physician referrals? After reviewing our digital findings, we then speak about your current practices referral patterns as well as your short and long term goals as a practice. After we have completed our research and have a better understanding of your practice, our team can design a custom marketing plan tailored toward those specific needs and goals. All of our marketing programs are fully customized to our client’s needs and budget.
Search Engine Marketing
One of the best ways to make sure your practice remains successful is to increase your website’s ranking on search engines organically through Search Engine Optimization. Prescription PR has numerous methods of SEM best practices to increase website visibility and traffic.
Physician Liaison
A growing position in the healthcare field, Physician Liaisons play a vital role in the success of your practice. As a busy professional, it can be near impossible to fit time in your schedule to build relationships with potential referring physicians.
Reputation Management
A positive doctor-patient relationship is a key driver in the perception of your practice. Good reviews left on websites such as Google+ or Yelp will increase the interest of others in your services. However, a negative review (even if the situation was out of your control) can have potential patients steering clear of your office.
Social Media
Having a presence on social media will allow you to interact with past and future patients in real-time. Building relationships and increasing the trust in your practice is one of the essential steps in filling your waiting rooms with patients.
Looking to get started?
Let Us Grow Your Practice!
As an owner of an orthopedic practice, we’re confident that you’re already well-informed on the level of competition that the practice entails. Year after year, staying private in a healthcare environment that is continuously evolving with hospital systems and physician-owned orthopedic therapy practices has become an arduous task – thus emphasizing the necessity for a strategic marketing plan that can adequately produce results for private orthopedic practices.
Your website serves as your initial first impression, whether it be from a patient running a google search for “orthopedic doctor in (their town)” or researching a list of orthopedic offices that was suggested to them by their referring physician. If your website gives off a positive first impression, the next step a patient may take is assessing your current online reputation; how do you stand out against your competition? At Prescription PR, our first step when speaking with practices interested in marketing is to complete a complimentary digital review. This examination will assess your overall digital presence, from keyword rankings and website health to current reputation and social media impact.