As the digital age continues to flourish, social media has become one of the top tools in the marketing industry. Social media gives clients a great platform to engage with your community while advertising to your target audience. When it comes to creating content for your social media, or keeping track of posting, it can become difficult to stay on top of marketing. This is especially the case if you aren’t obtaining enough engagement. Prescription PR has an experienced team dedicated to establishing a healthcare marketing strategy for your social media presence and keeping your content fresh and interesting!
Through persistently posting and engaging on social media, you can create a flow of organic traffic to your website, but where should you start?
Every platform has a different purpose and a different audience of people logged into it. Platforms like Pinterest and Instagram are used mostly to display visual content, with a small caption, whereas platforms like Twitter and Facebook are more text-oriented. Youtube and Snapchat can be used for live and edited videos that educate about or give insight into your practice. Younger people can be found on Instagram, Snapchat, and Twitter, while older people usually gravitate more towards Facebook and Pinterest. In any case, it’s important to find out which app your target audience primarily uses.
Researching each platform’s demographics and observing your engagement on each site will tell you where your target audience is most active. Once you’ve found a platform or platforms that you think will be successful, it’s vital to fill in your profile! Describing your practice, listing the hours of operations, and linking to your website will help people learn about you and your practice instead of deterring them through a lack of information.
Now that you know where to put your content, your next goal is to create a healthcare marketing strategy and intriguing content to draw in your target audience. Creating a schedule along with a general marketing strategy will help keep your content consistent and new. To attract more traffic to your website, you have to give the audience a reason to want to visit. Whether you write a blog or have extensive descriptions of your programs and practitioners, the information needs to be interesting and educative.
If you are a physical therapy clinic, you may want to write blogs about how physical therapy helps patients or what ailments physical therapy can improve. You can also search the most asked questions about physical therapy and create blogs to answer those questions. If you don’t have a blog, you’ll want to create content that points back to your website, even if it’s just a call to action, like “contact us today.” With any content you create, you want to include a visual component that will catch any users’ eye. Visual content will help your post stand out among the copious amounts of text posts on platforms like Facebook, Twitter, and Tumblr. Also, make your content easy to share and share old posts of your own regularly, while constantly creating new, interesting content as well.
One of the most important components of social media marketing (Prescription PR’s specialty) is SEO or search engine optimization, which should be included in your healthcare marketing strategy from the start. SEO involves creating keywords for blogs or other content that will encourage a search engine, like Google, to choose your website as a reliable source and put your link on the first page of the search results. If you’ve ever researched a topic on google, you probably don’t go past the first or second page to find information, mostly because Google chooses reliable sources to display on the first page. To get your website on the first page, you must include various keywords that fit into the search engine algorithms. Trying to discover which keywords work best for your content is often trial and error, but Prescription PR has the research and knowledge to take the hassle out of finding the best keywords for your business.
We know this sounds like a lot, and there’s honestly so much more that goes into generating traffic for your website, but it can be too much for a practice to do on their own. Prescription PR creates a healthcare marketing strategy, a beautiful website, engaging content, informational blog posts, and effective keywords for medical practitioners so they can spend more time focusing on their patients. If you need help getting started on social media, or you want to learn more about a healthcare marketing strategy that will work for you, contact us today!