Physician Practice Marketing

Here at Prescription PR, we understand the challenges & complexities healthcare professionals face in retaining their patient population and reaching new ones. In competitive markets, patients have a multitude of options when selecting a provider or medical service for their needs.

To succeed, you must compete with custom-tailored Physician Practice Marketing solutions designed by expert marketing professionals.

Whether you agree with this or not, offering a higher standard of care than your competitors is not all it takes to be successful. If you cannot correctly market your practice, you’ll always remain one step behind everyone else. Fortunately, our team here at Prescription PR can help with this. As experts in physician practice marketing, we’ll show you what it takes to take your practice to the next level.

Start With Social Media

Large and small businesses alike can reap significant benefits from participating in social media marketing. With so many active social media users, you’re undoubtedly missing out on reaching more clients if you fail to have a presence on these platforms. To help with your physician practice marketing strategy, our team will utilize social media to accomplish the following:

• Build an online following.
• Improve your organic reach.
• Interact with potential patients in real-time.
• Enhance your brand voice.
• Advertise your website and created content.

Updating Your Website

The next step in the physician practice marketing process will be to update your website. When patients need medical attention, the first thing they tend to do is to search the web for potential practices to work with. This means that there is a significant chance that your website will provide the first impression of your services. Having a cluttered and outdated website can have patients quickly turning to other options. As experts in web design, our team will revamp your website, ensuring it is vibrant and friendly, increasing the chances of a successful patient conversion. 

Creating Content 

One final physician practice marketing aspect we’d like to touch on involves content creation. Content will all you to show patients that you are knowledgeable in your area of practice and work to improve your search engine rankings. Our team finds that the below are some of the best types of content a healthcare practice can create:

• Weekly blogs.
• Backend SEO content pieces.
• Monthly newsletters.
• Landing pages.
• Short, informative videos.

Contact us today at Prescription PR so you can create the physician practice marketing plan that will foster your success.  

Even if your medical practice is composed of the top-ranked doctors from around the globe in their field, if you aren’t able to bring new patients in, you won’t succeed. Physician practice marketing plays a massive role in helping accomplish this. That is why we highly recommended giving our team at Prescription PR a call. As experts in healthcare marketing, we’ll devise a plan that will have your waiting room filled with new patients.

Utilize Our Physician Liaison Service

This first option isn’t about attracting new patients themselves, but working with other doctors to have them sent to us. Our physician liaisons are experts in communication and will travel to other medical facilities on your behalf to build a referral network. We’ll carefully and concisely discuss your practice area and why you are the best team to work within your field. We have helped many clients boost patient numbers with this service, and we are confident we can do the same for you.

Build Your Brand 

As a medical practice owner, your brand is your livelihood. If you’ve failed to build upon your brand since you first opened your doors, patient numbers probably haven’t been where you expected them to be. However, as experts in physician practice marketing, we can correct this problem. Our team has many avenues to explore the brand building and will work to turn your practice into one of the most recognizable ones in the area. Examples of how to accomplish this include:

• Building a presence on social media.
• Creating weekly blogs or other forms of informative content. 
• Design a practice logo that reflects the practice’s desired personality.
• Research your target audience to determine best how to build your brand.

Get Involved In The Community

One final way that you can build your brand is by getting involved in the community. Locals love working with businesses they can trust, which is why we highly recommend giving this a try. As a more wholesome form of physician practice marketing, you’re able to feel good about giving back while also bringing in new patients. Below are just some ideas on how to get involved.

• Host a fundraiser.
• Sponsor local events.
• Host an informative local event.
• Provide consultations to local schools and sports teams.

Contact Us  

To get the full scope of what we offer, contact us here at Prescription PR and schedule a free consultation today.

When you decide to open up a new practice, it’s important not to treat yourself as an island. We know that staying ahead of the competition is the main objective. However, finding ways to work with other practices to boost your patient count also needs to be done. At Prescription PR, we understand what it takes to accomplish this. If you’ve recently invested in a new type of medicine for your patients, utilizing our physician practice marketing services to create referral networks is a must. We’ll find ways to do so that are both quick and cost-effective, so you can see the results you desire.

Create A Newsletter 

If you’re looking for a fast way to let other practices know about updates to your services offered, creating a newsletter is the perfect way to achieve this. Our team will first make a list of emails for potential preferred partners to send the newsletter. Once this list is approved, our physician practice marketing experts will create a newsletter that details the new medicine or service offered at your facility. Since office managers check their emails daily, this is a surefire way to get noticed.

Create A Social Media Campaign

Another excellent way to let other practices know about your new services is through the use of social media. The best part about utilizing this form of physician practice marketing is that you can either pay for ads to hit a specific target audience or create the campaign through organic posts that come with no ad space cost. No matter the option you choose, it is highly likely other practices will notice. Some of the best platforms to post these ads on include:

• Facebook.
• Twitter.
• Instagram.

Practice Outreach

Sometimes, potential partners will want to ask about your services before sending their patients to you for care. That is why our physician liaison program might be the most effective way to market any new forms of medicine you have to offer. By sending our liaisons to potential partners on your behalf, they’ll be able to answer any questions in person and even try to set up meetings with you if that’s something you desire. Receiving a live breakdown of how your team can help their patients dramatically increases the chances of building a referral network.

Contact Us  

For more quick and cost-effective ways to use this type of physician practice marketing, contact our team at Prescription PR today.

One of the more recent trends in healthcare has been the growth of telemedicine practices. With both convenience and safety benefits, telemedicine is excellent for both patients and staff alike. If you’re a new telemedicine practice, you’ll want to find ways to stand out from the crowd. Working with our team here at Prescription PR will help with this. Through the use of our physician practice marketing services, you’ll find the desired results.

Design A Quality Website

If you’re new to the telemedicine game, the first step you should take involves website design. With more and more practices offering this service, you must have your website stand out. Those with a well designed, user-friendly website will find more success and these of the qualifications that Google and other search engines award. Our staff contains expert web designers, who will help with the below:

• Choosing a vibrant color scheme.
• Creating a user-friendly site-map.
• Inputting an easy-to-use navigation bar.
• Weaving a call to action throughout the website.
• Ensuring all pages are linking correctly.

Keyword Research  

Once the website is fully designed, the next step in a beneficial physician practice marketing plan is to perform keyword research. Utilizing niche SEO keywords increases the visibility of your website. Our physician practice marketing team will research what your target audience typically searches for when they need medical attention. Doing so allows us to choose the most relevant keywords, which we will then implement into your website and any created content to help get you on your desired search engine’s first page.

Consider Using Google Ads  

If you’re looking for an added boost to the previously mentioned idea, our team highly recommends using Google Ads. This service allows your website to pop up on the top of the screen when potential patients complete searches for services like yours. When deciding to use niche SEO keywords, it will take at least a month to see improvements in your rankings. Google Ads can help supplement this campaign, as by buying this ad space, your website can still rank on the first page of Google while your SEO campaign starts to pick up steam.

Schedule a Consultation

When you’re ready to launch your telehealth services, make sure you get physician practice marketing help from the right team. At Prescription PR, we are well versed in taking telehealth practices to new heights. To get ideas on how this can be done, contact us, and schedule a free consultation today!

Are you a healthcare clinic looking to extend your reach? Is enhancing your marketing efforts a top priority? If these questions apply to you, our team at Prescription PR is here to help. Through the use of our physician practice marketing services, you’ll find the results you desire. 

Build A Website

If you’re serious about bringing in new patients and building relationships with other practices, the first thing that needs to be done is building a website. Websites allow those searching for care to be introduced to your services. They also enable practitioners who are thinking about making a referral network to have easy access to the type of care you provide. Almost every aspect of physician practice marketing is built off of having a sound website design, and this is something we can help with.

Host A Networking Event

Although reaching patients directly plays a crucial role in expanding your clinic, another great place to start your physician practice marketing efforts is hosting a networking event. While there are apparent health restrictions at the moment, large gatherings will soon return, and it is never too early to start putting the pieces together. Our team will help with the following should you want to give this a try:

• Putting together a guest list.
• Managing RSVPs.
• Securing a location.
• Creating an itinerary for the event.
• Booking Entertainment, catering, and other event needs.

Blog Content

Starting a monthly blog is another excellent way to market your clinic. By allowing our staff to create and post these blogs to your website, you’ll show potential clients and other practitioners you are knowledgeable in your area of expertise. Doing so will increase your search engine ranking and improve the likelihood of creating a referral network with other partners. Examples of the topics we can draft for you include:

• How to avoid seasonal injuries.
• When to visit a clinic for medical attention.
• Tips on leading a healthier lifestyle.
• Treatment options for a specific type of injury.

Contact Us

Don’t wait to get your physician practice marketing efforts off the ground. Please contact our team at Prescription PR and schedule your first consultation today.