Patient engagement and communication are musts for any healthcare business. As a dedicated medical professional, staying on top of social media trends is vital to communicate effectively with your patients. Our NYC marketing agency at Prescription PR will work with you to craft engaging and informative social media content to guide your practice to new heights. If you are curious about interacting with patients through social media, continue reading to learn more!
Should You Be Interacting With Patients On Social Media?
Healthcare and social media go hand in hand in the digital age. Most of the public are taking to social media platforms for healthcare resources and news, and many people follow doctors on social media. However, healthcare and social media involve a lot more than a rising follower count. Practices have specific duties that go beyond certain metrics. Reassuring prospective and current patients, keeping them informed on trends and treatments, and staying in line with HIPAA are all factors involved in trying to engage and grow your audience.
It may seem overwhelming to start your practice’s social media journey, but our healthcare marketing expert is here to help. Here are some of the benefits of interacting with patients via social media:
- Positive interactions
- Improved outcomes
- Improved relationships with patients
- New patients
Social media enables patients and providers to connect outside the exam room. However, your practice’s social media presence should be carefully monitored and curated to prevent any privacy violations or awkward situations. Here are some tips for interacting with patients on social media:
- Avoid revealing any patient data or posting about specific cases.
- Don’t offer remedies or medical advice that would require a doctor’s appointment first.
- Engage and educate your patients – don’t diagnose.
- Share valuable links, articles, websites, tools, and tips with your patients.
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Social media is an integral part of the culture that is here to stay, so doctors should embrace technology and use social media platforms for engagement. At Prescription PR, our healthcare marketing expert can help you evolve your practice and grow your online social media presence. To learn more about how our team can implement social media into your marketing efforts, contact us and request a consultation today!
In the complex and crowded healthcare marketing landscape, reputation is everything. A solid NYC marketing agency strategy is critical to ensure your practice is viewed positively. At Prescription PR, our experts can help you monitor your online reputation and presence to help draw more patients to your business. Continue reading to discover the importance of reputation management for physicians.
Importance of Reputation Management for Physicians
Prospective patients and patients have a vast network of medical resources, but the evolving digital landscape has also impacted doctor-patient relationships. Your practice’s online reputation is a new obstacle that could potentially affect your business. Several factors will influence how patients choose healthcare providers. Many physicians overlook the importance of their online reputation. If your practice’s online reputation is non-existent or negative, it could cost you business.
Impact of Negative Reviews
The internet is one of the first places a patient will look for information on a physician. Negative online reviews can lead to:
- Low Ranking – Negative reviews can knock your practice to the bottom of a patient’s list and lower your ranking online. Search engines will consider your reviews when ranking your practice in search results.
- Diminished Trust – Negative reviews make it more challenging to regain trust among current and potential patients. Having a lot of negative reviews will also take a lot of work to reverse the damage on search engines.
- Brand Damage – Bad reviews are connected to low patient satisfaction and poor customer service. This could be detrimental to your practice, resulting in current patients leaving your practice and preventing new patients from walking through your doors.
Impact of Positive Reviews
Positive reviews make all the difference in your practice’s success. Positive reviews help increase your ranking on search engines since they want to display the best results for users. Improving your online reputation can help increase visibility to current and prospective patients. A sound NYC marketing agency strategy can help you build your brand, expand your patient base, and create fewer problems at the practice level.
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If you are looking for an effective NYC marketing agency, our team at Prescription PR is here to help! Our experts will monitor review sites and encourage patients to leave positive reviews to ensure your practice remains at the highest standard. Be sure to contact us today to learn more and request a consultation!
Even if your healthcare practice hosts some of the most renowned physicians and advanced treatment equipment, you’ll still need an innovative NYC marketing agency to bring new patients through the door. After dedicating years to your education in your respective field, you may have limited knowledge regarding marketing in the healthcare industry. Fortunately, our team at Prescription PR is here to help. Our team would like to discuss some of the best strategies for marketing your practice to allow you to bring in as many potential patients as possible.
Improve Your Online Presence
If your healthcare practice is not already on social media, it’s crucial that you sign up! Creating and managing social media profiles on various platforms is one of the most vital NYC marketing agency. Social media lets you connect and interact with patients in real-time, allowing you to foster valuable relationships. You can also bolster your organic reach by sharing links to other digital content created on social media and increasing the chances of your followers sharing it. Prescription PR can build your online social media presence by creating and managing accounts on some of the following platforms:
- Facebook
- Instagram
- Twitter
- LinkedIn
Digital Content
In today’s digital age, the first thing most prospective patients do when they need care searches the internet for a provider. If you are not creating digital content for potential patients to find, it is a detriment to your practice. Digital content creation is one of the most beneficial NYC marketing agency Here are some examples of content our marketing experts can craft for your practice:
- E-Newsletters
- Blogs
- SEO Backend Content
- Landing Pages
- E-Blasts
Best NYC Marketing Agency Techniques
Having a sound NYC marketing agency and strategies can make or break your practice. Working with a trusted marketing team can help you avoid falling behind the competition. Our team at Prescription PR has the expertise to drive valuable interest in your practice. We also recommend some of these healthcare marketing strategies:
- Ad Conversion Opportunities
- Pay-Per-Click Advertising
- Patient Testimonials
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If you’re interested in an innovative NYC marketing agency for your practice, Prescription PR is here to help! We recommend scheduling a free marketing consultation with our team to help you understand the ins and outs of the complex marketing landscape. Be sure to contact us today to get started!
Patient engagement and communication are musts for any healthcare business. As a dedicated medical professional, staying on top of social media trends is vital to communicate effectively with your patients. Our NYC marketing agency at Prescription PR will work with you to craft engaging and informative social media content to guide your practice to new heights. If you are curious about interacting with patients through social media, continue reading to learn more! 
