02 Nov Tips For Creating Effective Google Ads On A Budget
Building out a successful marketing strategy is all about using your money effectively. If you have a limited budget for New York digital healthcare marketing, it’s easy to get discouraged. While you may think not being able to spend as much as your competitors will automatically put you at a disadvantage, that doesn’t necessarily have to be the case. At Prescription PR, our team is committed to providing clients with innovative ways to capitalize on their marketing strategies. If you’re looking for tips on creating effective Google Ads on a budget, we have the answers for you.
Target Long Tail Keywords
The first step in ensuring that your Google Ads are cost-effective is by targeting them to long tail keywords. Long tail keywords are more specific than generic keywords, and targeting your ads to them can help ensure that potential patients are seeing them. Our team recommends targeting keywords that include your:
- City.
- Neighborhood.
- Services.
Optimize Your Landing Page
An important thing to remember when using Google Ads for your New York digital healthcare marketing efforts is that the end goal shouldn’t be solely to have potential patients click on them. Instead, the end goal is having patients hooked on your service after clicking the ad. To accomplish this, you need to ensure that the ad’s landing page has already been optimized. If a potential patient clicks on the ad and takes them to a cluttered page that doesn’t provide relative information, it will have them searching elsewhere for care. Allowing our team to optimize your website pages before even creating the ad will prevent a situation like this from happening during your New York digital healthcare marketing strategy.
The Quality Score
Google rewards ads that are incredibly high in quality. If you’re running ads on a budget, the best thing you can do is ensure their quality is top-notch. Google provides a quality score of between one and ten, and the higher your score, the more likely you are to achieve conversion. The ad’s bid amount, keywords, and landing pages all go into this quality score, and our team will ensure each one is up to Google’s standards.
Other Aspects To Consider
When it comes to creating cost-effective ads, there is a wide range of things to consider for New York digital healthcare marketing. At Prescription PR, we know them like the back of our hand and would like to share them with you.
Below are some additional tips to consider when trying to make a Google ad on a budget:
- Consider your overall objectives before starting your ads.
- Utilize a single keyword ad group.
- Input negative keywords to avoid random searches.
- Make sure to continually measure how people land on your website, what pages are popular, and what searches bring people to you.
Contact Our Team For New York Digital Healthcare Marketing
To properly use Google Ads when on a budget, you must work with a knowledgeable marketing team. At Prescription PR, we are experts in New York digital healthcare marketing. Contact our team today to schedule your free consultation to get your new Google Ads campaign off the ground.
