Neurology Practice Marketing

Here at Prescription PR, a New York-based healthcare marketing company, we understand the challenges & complexities healthcare providers face in retaining their patient population and reaching new ones. In competitive markets, patients have a multitude of options when selecting a provider or medical service for their needs.

To succeed, you must compete with custom-tailored solutions designed by expert marketing professionals specializing in healthcare.

Our mission is to increase quality targeted patient volume while effectively maximizing the most profitable areas of your practice. Prescription PR will streamline your marketing and public relations into a smooth and effective process. Our experience throughout the years has given us a keen understanding of what areas to focus on for immediate and effective returns.

As specialists in healthcare communications, we understand the life cycle from initial patient research to insurance payment. Our individualized approach begins with an evaluation of your practice as we take all factors of the dynamic healthcare environment into consideration when crafting client solutions.

What Services Does Prescription PR Offer?

Search Engine Marketing

One of the best ways to make sure your practice remains successful is to increase your website’s ranking on search engines organically through Search Engine Optimization. Prescription PR has numerous methods of SEM best practices to increase website visibility and traffic. This will be done through the use of:

• Carefully selecting valuable keywords potential patients search for as well as keywords that provide optimal web traffic to bolster local SEO efforts.
• Drafting blogs and backend content to stay in the search engine’s favor.
• Crafting a website that is accessible and easy to use by all viewers.
• Implementing the use of social media platforms to drive traffic back to your website.

As the digital age in today’s society continues, an online presence can make or break a practice. Let the marketing team at Prescription PR utilize their knowledge to build a comprehensive SEM strategy, so you reap the many benefits!

Physician Liaisons

A growing position in the healthcare field, Physician Liaisons play a vital role in the success of your practice. As a busy professional, it can be near impossible to fit time in your schedule to build relationships with potential referring physicians.

When performing physician outreach, our liaison specialists focus not on just trying to “make a sale” but building a relationship with every practice they step into. They are experts in this process and will show physician’s your main goal is giving patients the treatment they need, not just accruing as many referrals as possible (though that is a plus!). If requested, we’ll also work to set up meetings with the physicians so you can speak with them on your schedule. We’ll set the foundation of trust that can be built upon for years into the future.

Reputation Management

A positive doctor-patient relationship is a key driver in the perception of your practice. Good reviews left on websites such as Google+ or Yelp will increase the interest of others in your services. However, a negative review (even if the situation was out of your control) can have potential patients steering clear of your office.

Referring doctors can also see reviews left online for your practice. The last thing you want is to have your reputation be damaged within the healthcare community, as a loss of referrals will significantly hurt. To make sure your reputation remains at the highest standard, Prescription PR will embark on the following:

• Monitor review sites and report the responses back to you.
• Draft HIPAA-compliant and professional responses to patients that left negative reviews.
• Encourage past patients to leave positive responses.
• Assist with the creation of post-appointment satisfaction surveys to show which areas of your practice can be improved.

With a field as reputation based as healthcare, you must have the right team in your corner. Let Prescription PR offer our reputation management services so we can increase your positive reviews and handle the rare negative ones.

Social Media

Having a presence on social media will allow you to interact with past and future patients in real-time. Building relationships and increasing the trust in your practice is one of the essential steps in filing your waiting rooms with patients.

Social media platforms are chock full of patients just waiting to be reached by your services. Internet users are now spending upwards of 2 hours and 20 minutes each day on social media, leaving ample time for them to interact with your practice. To successfully incorporate social media into your healthcare marketing strategy, Prescription PR will:

• Strategize posts on various platforms linking back to your practice’s website as well as provide industry-specific informative content.
• Engage with applicable accounts to increase your follower amount.
• Schedule posts to be sent out at times where they will receive the most traffic.
• Highlight information such as changes to your location or expansion of your services.
• Build meaningful relationships.

Social media is always changing, which means your strategies on these platforms should as well. Prescription PR will stay ahead of all the current social media trends, and keep your accounts active and engaged.

Website Development

Though an expert in the medical field, you may be a novice when it comes to building a website. Having a slick website, filled with content, and easy to use will help increase the likelihood of you landing on the first page of a search engine.

The first impression a patient has on your practice may be based on your website. This is why your website must be created in such a way that it promotes a beneficial experience to the user. Being able to deliver precise information about your history, goals, and services will go a long way in creating an atmosphere patients can trust.

Technical aspects such as coding, meta tags, and navigational hooks may be out of your range of expertise but are right up our alley. We’ll construct a website specifically tailored to your practice so that you can reap the benefits of digital marketing.

Contact Our Team Today!