In this age of increased competition, physicians have realized that relying only on word of mouth to gain referrals is no longer as effective. Physician marketing is no longer a choice, but an absolute necessity.
There are plenty of hurdles to realizing the myriad physician marketing goals:
- Attracting new clientele
- Cementing relationships with existing patients
- Managing reputation
- Achieving all of these things without making a dent in the pocket
The challenges to physician marketing arise due to the dynamic nature of the operating environment, a fickle and volatile economy, the complex demographics of the target audience and, of course, the need to balance varying needs and bring them under the ambit of a single comprehensive marketing campaign.
Return on investment (ROI) is probably the toughest challenge when devising physician marketing methods. While on one hand, increasing competition necessitates infusing more robustness into the marketing efforts, decreasing ROI—halting from a growth in operational expenditures, an increase in the cost of medical equipment, and low-paying medical insurance—at Prescription PR we keep a tight grip on your marketing budget. Our innovative marketing tactics deliver your marketing message to the widest base of your audience without costing you the world.