12 May Instagram Marketing for Doctors: 10 Ways to Increase Followers for Your Medical Practice
Instagram marketing for doctors can be an excellent way for your medical practice to connect with current and potential patients. With so many platforms out there, your practice has several options and opportunities to reach people in your target market. Instagram is one of the most popular platforms that you shouldn’t ignore. At Prescription PR, our expert staff stays ahead of the latest digital marketing trends. We provide Instagram marketing for doctors to help build your audience. Continue reading to discover 10 ways you can increase followers for your practice.
Why Should I Use Instagram?
Instagram for medical practices is important because that’s where so many patients are. Instagram marketing for doctors allows you to develop relationships and build community with your followers. Having more followers lends credibility to your practice and helps boost your online presence. Here are 10 ways you can increase your following:
- Use a business account. Business accounts have additional features that aren’t available to those with personal accounts. These accounts get a contact button added to your profile and have special insights into your account.
- Use posting templates. Our team can create high-quality posting templates that accomplish branding consistency. Creating a theme that remains consistent helps build patient engagement loyalty over time.
- Post quality images. Another proven way to improve your Instagram marketing for doctors is to post quality photos. Our team will edit and design photos that beautifully relay information to your followers.
- Use Hashtags. People use hashtags to find and engage with new content and connect with new people or businesses. Use hashtags that are in line with what potential patients are looking for. Finding the right blend of industry-specific, local, and popular hashtags is crucial.
- Post Consistently. Sharing quality content is a great place to start, but consistency is key. Our team will create content and schedule posts for your account to increase engagement and visibility.
- Follow proactively. Following accounts that fit your target audience of potential patients. You can also follow local businesses and use them to find other people to follow that may be interested in your services.
- Be responsive. Liking, commenting and engaging with your followers and the people you are following goes a long way. When you like their photos, your followers are likely to return the favor. The number of likes you get will increase brand exposure. Our team will manage your Instagram account and interact with your followers regularly.
- Use Instagram stories. Anyone can view Instagram stories, so potential patients are more likely to find you.
- Keep a calendar. Use your social media calendar to join in on awareness days and other holidays. These days offer opportunities for content.
- Write quality captions. Your captions should reflect the photos you share and include everything from information about a condition, research updates, or anecdotes from clinic staff. It’s best to keep personal captions separate from your business account and avoid posting patient stories or pictures without permission.
Contact Prescription PR & Get Started on Instagram
At Prescription PR, our team can expertly incorporate Instagram marketing for doctors to help boost your presence online and potentially draw in new patients. Our team is always a step ahead of the current social media trends and will keep your account engaged and active. Contact us to learn more!