09 Jun Which Ads are Best For Your Practice – Google or Facebook?
The most successful medical practices are the ones who optimize all of their healthcare marketing. One of the most hotly debated topics is whether Google or Facebook is the best place to put your ads. Making the right decision can either sink or float your practice. If you’re unsure of which route to take, our marketing experts at Prescription PR will help you choose between the two.
Google Adwords is the largest pay per click advertising platform in the world. When you utilize Google Adwords, a type of paid search, business, and practices bid on keywords which allows your ad to be shown when a person searcher for a specific term or phrase. A fee must then be paid each time a person clicks on this ad, hence the term pay per click advertising.
While Google Adwords is a type of paid search, Facebook Ads are what is known as paid social. As a social media platform, Facebook has over 2.45 billion active monthly users. Not advertising on this platform means you’ll undoubtedly be missing out on potential patients. Unlike with how Google Adwords help patients find your business, Facebook Ads help your business find patients. Facebook Ads use information about a person’s search history and interests to help them target who should be receiving your practice’s ads.
Which To Choose:
In an ideal world, your practice will utilize both Google Adwords and Facebook Ads in your healthcare marketing strategy to optimize the reach of your ads. However, our team realizes this is not always a viable option. Practices that are looking to find patients who are actively searching for services such as the ones you offer may find more benefits from Google Adwords. Those looking to create a stream of patients further down the road can see Facebook Ads help in this journey. While it can be a very nuanced decision to make, our team can go into more detail on which route you should take.
Schedule A Consultation For Healthcare Marketing!
At Prescription PR, we understand that each medical practice has its own specific set of needs. What is beneficial to one practice may not be beneficial to yours, which is why it’s so important to weigh all your healthcare marketing options with a team of experts. To truly know whether you should be choosing Google Adwords of Facebook Ads, consider working with us at Prescription PR. By contacting us today, we’ll schedule a free consultation so you can get a full rundown of what your practice needs.