08 Jun How Has Google My Business Changed During COVID-19?
Healthcare Marketing And Google My Business
Finding the right ways to manage and market your practice during the COVID-19 crisis can be difficult. At Prescription PR, our team has the healthcare marketing knowledge and experience to help you get through these trying times and stay ahead of your competition. If you’ve yet to reap the benefits that Google My Business can bring, we highly recommend you do so. Our team will walk you through what this entails, and how Google My Business has changed during the pandemic.
What Is Google My Business?
Google My Business is an online business listing for your practice specifically on Google. Although you can set up business listings on other platforms such as Yelp, Google My Business allows you to go into more detail about your practice, which is better for healthcare marketing objectives. It also allows you to be interactive with your patients, as creating a profile allows the following to take place:
- Promoting offers and services through Google.
- Having patients ask each other questions about your practice.
- Quickly finding and responding to positive reviews.
- Patients can submit suggested edits that more accurately depict your practice.
Changes Due To COVID-19:
With new information regarding COVID-19 coming out each day, businesses and medical practice alike have been forced to make changes to help manage the terrain. Google My Business has made updates that will allow you to communicate the changes your practice has made to your patients quickly and efficiently. When you need to publish COVID-19 updates, they will stay at the top of your business profile in local search results. Even if you need to make other unrelated posts, the COVID-19 updates will stay pinned to the top of the page to ensure they are seen. Examples of the new announcement options that Google My Business allows you to do includes:
- New operating hours for your business.
- Any temporary closures related to the virus.
- Safety precautions being made by your practice.
- Changes to your regular services, such as the implementation of telemedicine.
Contact Us For Healthcare Marketing:
Although creating a profile on Google My Business would be beneficial to your practice, you may not have the free time to do so. If you’re looking to implement this and other healthcare marketing ideas but are not sure where to start, consider contacting our team at Prescription PR right away. For more information on Google My Business, or the other marketing services we can help with, reach out now.