15 Aug Keyword Research – What Mistakes Should You Avoid
In the digital age, having an online presence is essential for the success of your practice. To boost your presence on search engines such as Google, you’ll need to pick the right keywords. Weaving keywords throughout the content you create could be one of the most important healthcare marketing techniques in the 21st century. However, choosing the right keywords can be difficult to do on your own. That is why our team at Prescription PR would like to share some common mistakes to avoid when doing keyword research.
Choosing Unrealistic Keywords
One issue we see medical practices run into often is choosing keywords that are simply unrealistic. If you’re just starting with keywords, trying to overtake the “head” keywords for your niche right away is not one of our advisable healthcare marketing techniques. Instead, we recommend focusing on choosing long-tail keywords. We recommend this because long-tail keywords are:
- Easier to begin ranking for.
- More likely to lead to conversions.
Not Thinking Like Your Patients
When you’re doing your keyword research, it’s important not to think like a business owner. To get the most reach, you’ll need to put yourself in the mindset of your patients. One of the most important healthcare marketing techniques is being able to understand exactly what patients who need your services would be searching for.
Trying To Research Alone
One final issue we find practices deal with that we’d like to call out is that they try to research on their own. Keyword research should be a collaborative effort, not something done inside a vacuum. As leading providers of the most efficient marketing healthcare techniques, we will have an open and honest conversation with you about potential keywords. Your input will always be valued, and through discussion, we will be able to iron out which keywords will yield the most success for your practice.
Researching keywords can be a difficult process. With so many different things to consider, you’ll want to work with a team of experts to help make the process a bit easier. At Prescription PR, our team can do just that. To learn about more common keyword research mistakes to avoid, or to discuss other healthcare marketing techniques, contact us today.