Healthcare Marketing in New York

If you are looking to redefine and grow your practice in the digital age, then Prescription PR is here to help with your healthcare marketing in New York! Our goal is to increase quality targeted patient volume while effectively maximizing the most profitable areas of your practice.

HOW SHOULD YOU BE ADJUSTING YOUR MARKETING STRATEGY DURING THE COVID-19 CRISIS

It’s important to remember that we’ve all been hit hard during the COVID-19 crisis.  With new information related to the pandemic coming out each day, it can be hard to know what marketing decisions are best for your medical practice.  To help keep your livelihood protected, working with a team of marketing experts should be at the top of your list of things to do.  At Prescription PR, we always have a finger on the pulse of the marketing landscape, no matter the circumstance.  If you’re looking for new healthcare marketing in New York during these uncertain times, our experts are here to help.

CREATE THE RIGHT CONTENT

Content creation is key to a successful marketing strategy.  However, when you’re coming up with new marketing ideas regarding content, you must evaluate what you put out to the public.  During the COVID-19 crisis, you’ll need to rethink the content that has typically been put out by your practice.  When it comes to this portion of your marketing, we recommend considering the following:

• Avoid producing imagery of people in crowds.
• Create content that helps people acclimate to the current “stay at home” lifestyle.
• Offer advice on how to stay healthy.

DON’T CAPITALIZE ON ANXIETY

For the immediate future, it won’t be hard to find brands and medical practices that alter their strategies to help capitalize on the overwhelming sense of anxiety many people are facing.  While this may drive short term engagement, these types of ideas for healthcare marketing in New York are detrimental to long term success.  When things begin to return back to normal, patients will remember the practices that took advantage of the fear.  Resisting the urge to do this will mitigate the chances of anyone developing negative feelings towards your practice.

FOCUS ON THE PUBLIC

One of the most important changes you should make to your marketing strategy is focusing on public health.  Shifting your ideas for healthcare marketing in New York towards spreading more information about public health should be a top priority.  At Prescription PR, we can help create marketing materials that both show your commitment to keeping the public safe, as well as why you should be considered a leading provider in your respective field.

CONTACT US

For practices to remain successful, changes to their marketing strategy need to be made now.  If you’re unsure what this will entail, our team at Prescription PR will be there to help.  For more information about successful ideas for healthcare marketing in New York that we can implement, contact us for a free consultation today!

HOW IS MARKETING ORGANIZED IN HEALTHCARE?

In a world with ever-evolving technologies and information, healthcare marketing can seem overwhelming or confusing.  A strong marketing strategy is crucial to any business, including healthcare practices.  However, ideas about healthcare marketing in New York might be slightly different and aimed at different audiences then marketing for consumer products, businesses, etc.

If you’re looking to grow your practice, knowing the right team specializing in healthcare marketing in New York is the first step.

HOW IS HEALTHCARE MARKETING ORGANIZED?

Marketing for healthcare companies is slightly different from traditional marketing.  There is an emphasis on patient-doctor relationships in healthcare marketing. When potential clients are searching for a healthcare professional, they are looking for an organization that they can trust with their health and life, so it is important to accentuate the business’ safety and successes within the marketing strategy.  Trust between patient and doctor is key, so it’s important that your marketing strategy places emphasis on trust rather than making patients feel that they are being sold something.

SUCCESSFUL HEALTHCARE MARKETING STRATEGIES

• Brand Yourself: With healthcare marketing, it’s crucial that you stand out from the rest of the competition.  Whatever makes your practice unique is what makes your brand.
• Accessible Website: Your website is often your first impression, so having a coherent, clean, accessible website is key to allowing patients to learn more about you.  This is also often where patients make appointments, so making it easy to use is essential.
• Social Media:  Having a social media presence allows patients to find you more easily and can help promote your practice’s ideals.
• Blog: A well-written, informative blog is a great way to bring organic traffic to your site.  Blog posts are an effective way of keeping patients (existing and prospective) informed about their health and up to date on healthcare news, medicine, and remedies.  This is also a good space for clients to find seasonal and preventative healthcare tips.

HEALTHCARE MARKETING IN NEW YORK WITH PRESCRIPTION PR

With an ever-changing marketing world, it can be difficult to keep up with the most successful trends and ideas for healthcare marketing in New York .  You know that your practice is unique and has potential, but without an up-to-date, competitive marketing strategy, you may lose lots of potential clients anyway. Though you may not know where to begin when it comes to marketing your healthcare practice, Prescription PR specializes in this.

Prescription PR offers high-quality marketing consulting to promote the growth of your practice.  Our experts will evaluate your marketing strategy and research your company. Then, we will suggest which of our services to implement to ensure the success of your practice. We’ll craft a healthcare marketing strategy that will have your waiting room full and your customer-satisfaction brimming.

Visit our website for more healthcare marketing in New York, or set up a free consultation with us today!

SIX KEYS TO A STRONG HEALTHCARE DIGITAL MARKETING STRATEGY

When it comes to healthcare marketing in New York it is important to highlight the great features that your practice offers. At Prescription PR we want you to leave the marketing up to us so that you can care for your patients. We come up with the best strategy to make sure that your posts reach the right audience and you gain new potential clients. There are six keys that are important to have when creating a digital marketing strategy for healthcare.

NAVIGABLE WEBSITE DESIGN:

When it comes to website design there is nothing more frustrating than trying to navigate around a site that does not provide you with the necessary information that you are looking for. Having a website that is easy to use and filled with the right content will increase your chances of putting you on the first page of a search engine.

TARGET SEO:

One of the best ways to get your website noticed is by using Search Engine Optimization (SEO). By selecting certain keyword strategies it will help boost your website to make it more noticeable to potential new patients when they are looking for a clinic.

REPUTATION MANAGEMENT:

With all businesses they want their reputations to be the best that it can. The better your reviews online and in-person the more business you will have. At your practice anyone can see your review, even referring doctors. Doctors that have a good relationship with their patients are key when it comes to the perception of your practice.

RESOURCEFUL BLOGS:

Having the right content will help you have a successful marketing strategy. Having different posts like blogs, social media, and printed materials help attract patients to your practice.  All the important messages that you want to convey will be broadcasted to the right audience.

SOCIAL MEDIA MARKETING:

With the growing use of social media, it’s a no brainer that businesses are turning to it to help them become more recognizable. 60 percent of people who use social media are more likely to trust posts and activity by doctors over a post by the average user.

EMAIL NEWSLETTERS:

This is one of the best ways to keep your patients up to date and informed about what is happening in your practice. These are usually sent out every month or so. The key is to provide your email database with a variety of information to best capture your audience’s interest. Some of the information that is included in the email are:

• Information about the services you offer.
• Informational articles
• How your treatment methods will benefit your patients.

CONTACT US FOR HEALTHCARE MARKETING IN NEW YORK: 

If you are looking to get your practice in front of the right audience then look no further than Prescription PR. We specialize in healthcare marketing in New York and have a dedicated team here to make sure that we do everything we can to attract new clients to your website and then ultimately into your practice. Please contact us by visiting our website to see how we can help you.

HOW TO MARKET YOUR PRIMARY CARE PRACTICE

Marketing styles have changed a lot over the years. In healthcare, it can be hard to keep up with the latest trends. Everyone requires the attention of a primary care physician, so it is important to make sure that you are using the right tools to increase your practice’s recognition. If you are not sure how to improve your marketing strategy, our team at Prescription PR is here to help.

CREATING A WEBSITE/MAKING SURE YOUR WEBSITE IS CURRENT: 

Your practice’s website will typically be the first thing a patient sees. A well organized and informative website will make it easier for patients to book an appointment and boost your overall traffic. Our experts at Prescription PR will ensure that your website is professional and polished, enticing new patients to schedule their appointments.

SOCIAL MEDIA:

One of the most important tools for healthcare marketing in New York is a good social media presence. Building your brand online can help you reach more potential patients. Millions of people use social media to find healthcare information. Maintaining a good social media presence can help you with the following:

• Building a connection with your clients. Social media allows you to better reach your target market and maintain a relationship with them.
• Promote your services.
• Build a positive reputation through reviews and ratings.
• Provide information and educate patients about your services.

In the healthcare world, social media marketing plays a critical role in ensuring the success of your business.

CONTENT:

You can promote your practice by creating relevant content. One of the many services at Prescription PR is content creation to increase patient engagement. Having a website and social media is not enough to effectively market your practice. Incorporating original content into your online marketing strategy will help you by giving your patients information and educating the public about your services and practice.

HEALTHCARE MARKETING IN NEW YORK – CONTACT US:

Prescription PR will help you run a successful marketing campaign, and effectively boost business to your private practice. Healthcare marketing in New York can be overwhelming, so let our team help you achieve your goals. We remain in the know of the ever-changing digital marketing landscape. Contact us today to get started!