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How Should You Adapt Your Content Strategy During These Changing Times

physician reputation management

How Should You Adapt Your Content Strategy During These Changing Times

When it comes to healthcare marketing ideas, content is always king. Creating valuable content will help keep clients engaged with your practice and help ensure there are always people in your waiting room. However, with the current global crisis, it’s time to start thinking about some new healthcare marketing ideas. At Prescription PR, our team will help successfully adapt your content strategy to help your practice stay ahead of the competition during these changing times.

 

Share COVID-19 Information

While it is important to create and share content based on the services your medical practice offers, this should not be the only message your practice shares. Now more than ever, people are trying to find information that will help them stay protected from COVID-19. Our team can help create content that dictates factual information on how patients can do this. In this content, we can provide information that includes:

  • The importance of social distancing.
  • Reminders to wash hands with soap and water often.
  • Reasons why wearing a mask in public is necessary.

 

Changes To Your Practice  

Another one of our healthcare marketing ideas that you should consider is sharing the changes to your practice that have been made as a result of the pandemic. Patients want to feel safe and secure when they visit a medical practice for the care and releasing content that dictates this may instill the confidence in them needed to do so. Below are a few examples what can be called out in the content:

  • Changes to your normal office hours.
  • Detailed descriptions of your increased sanitation methods.  
  • How your practice has begun to implement telehealth services.

 

Create Positive Emotions

Now more than ever, people around this country are dealing with increased levels of stress and uncertainty. Patients will not take kindly to practices trying to benefit from these feelings of uncertainty. That is why our team recommends focusing on creating content that elicits positive emotions. When you work with our team, we create healthcare marketing ideas that do this. We recommend creating content that:

  • Highlight positive changes going on in your community.
  • Supports the reopening of local businesses.
  • Shows that you care about health over profits.

 

Schedule A Consultation

If you’ve been taking the same approach to creating content during these changing times, our team at Prescription PR high recommends you reconsider. Scheduling a consultation to learn about new healthcare marketing ideas may give your practice the boost it needs to get through this unprecedented global situation. To learn more about how our team can help, contact us today.       

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Prescription PR
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Healthcare Marketing Ideas


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