20 Jul Bringing Patients Back To The Office After COVID-19 – Is Your Practice Prepared
Following the events of the COVID-19 crisis, businesses and medical practices alike have been desperate to get operations back to normal. While the pandemic likely won’t be over for the foreseeable future, social distancing and containment methods have made it possible for us to return to a new level of normal. At Prescription PR, we want to help ensure your practice is ready to bring back patients into your facility. For more information, continue reading.
Set New Policies:
Patients will want to feel confident knowing that they will be safe when traveling to a medical facility for treatment. As a leading healthcare marketing firm on Long Island, we’ve seen many practices implement new safety policies to accomplish this. If you’re looking for the best ways to ensure safety for both your patients and staff, we recommend some of the below:
- Limit the number of patients that can stay in your waiting room.
- Have everyone in the facility wear masks at all times.
- Increase your disinfection procedures to ensure all areas and surfaces are sanitized.
- Call patients ahead of their appointment to ensure they have not been displaying symptoms.
Build Your Referrals:
Another smart way to ensure your practice is ready to bring back patients is to start building your referral practice now. Patients going to general physicians may need to receive additional care, and building a relationship with these facilities can create a flow of patients to yours. Our healthcare marketing experts will communicate with potential partners on your behalf to foster the necessary relationships needed to succeed. Examples of how we can do this include:
- Phone calls.
- E-blasts and emails.
- Scheduling video conference calls on your behalf.
Market Your Changes:
Any changes you make to your practice will be for naught if your target audience is unaware of them. Fortunately, our team at Prescription PR can help with that. We want to utilize our healthcare marketing expertise to ensure your practice is ready to let patients back into the office after COVID-19. Our team can communicate your message through the following methods:
- Social media posts.
- Website pop-ups.
A successful reopening after COVID-19 will rely on a successful healthcare marketing plan, which is something us here at Prescription PR can help with. For a free marketing consultation, be sure to contact our team today.