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What To Do If Your Overall Site Traffic Declines

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What To Do If Your Overall Site Traffic Declines

You’ve finally built a website for your practice, and have been seeing the results. More patients are coming through the door, and your practice has begun to thrive. Then suddenly, you find that traffic to your website has begun to drop. Prescription PR has seen this happen before. As a top healthcare marketing agency, we can help your practice regain the traffic it has started to lose by showing you the following steps to take below.

Improving Your SEO:

Most of the methods we will be mentioned below will have one goal in mind; increasing your SEO.  A healthcare marketing agency can put actions in place that will increase your search engine optimization to help increase your website’s ranking on Google and once again drive traffic to your website.

Draft Content Pieces:

Content is king when bringing the levels of traffic to your website back to where they were before the decline began.  By implementing carefully chosen keywords and inbound/outbound into relevant content pieces potential clients may be searching for, you’ll be able to do the following:

  • Keep patients on your websites longer.
  • Show patients, you’re knowledgeable about your practice, enticing them to share your website with friends and family.
  • Prove you are a trustworthy site to Google, which will increase your ranking on the search engine.

Engage On Social Media:

Being active on social media is one of the easiest ways to drive traffic back to your website.  Having a presence on these platforms will help increase brand awareness and let future patients interact with you.  This can go a long way in building trust and can lead to organic shares of your website.

E-Newsletter Blasts:

Sending out newsletters via email may be one of the older methods of digital marketing, but it can still be one of the most effective.  Most people tend to check their emails as soon as they get up in the morning. What better way is there to increase traffic to your website than hitting patients with information about your practice before potential patients have a chance to be distracted by everyday tasks?  Prescription PR will promote any changes in practice or upcoming events to make sure patients stay engaged even after they’ve received treatment!

Make Prescription PR Your Healthcare Marketing Agency!

The digital landscape can be a tricky one to navigate, but never think that you need to do it alone.  Prescription PR can answer all your digital marketing questions while seamlessly increasing traffic to your website.  If you want to increase traffic to your website after you notice a drop, make sure to contact us today.

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