03 Nov How Are Healthcare Consumers Responding To The COVID Pandemic
Healthcare Marketing 2020
Back in March, COVID-19 brought the country to a grinding halt. Both businesses and consumers quickly had to change their everyday habits. The healthcare industry was not excluded from this trend. At Prescription PR, we know how jarring the shift in ideology for some practices has been. We also have a great understanding of how healthcare consumer habits have changed this year. To keep up with these changes, you’ll need to alter your healthcare marketing 2020. Fortunately, with the help of our team, you can achieve just that.
The Virtual Landscape
Since the pandemic started, social distancing and limited contact have been touted as ways to slow the spread of contagion. Healthcare consumers have taken this to heart, with many now preferring to schedule virtual appointments instead of in-office ones. Telemedicine allows patients to receive the care they need without risking exposure to COVID-19 in a crowded waiting room. That is why, if possible, our team highly recommends your practice start to offer this form of care. Creating a campaign for healthcare marketing 2020 around your new telemedicine offerings will help stop patients from leaving, while also bringing in new ones.
Speed Is King
Before COVID-19, many patients had become accustomed to needing to schedule appointments far in advance, then having to wait in a waiting room even when they arrived at their scheduled time. Now, patients are beginning to care more about how quickly they can get in and out of appointments. No longer are they willing to wait for extended periods for care. Once again, that is why implementing telemedicine into your practice is so important. Virtual appointments allow patients to receive care sooner and significantly limit their wait time. The speed and efficiency in which you can provide patients care should be on the top of things to focus on during healthcare marketing 2020.
Access Is Essential
The ease of access to medical care is also something that healthcare consumers are looking into more closely. With most of the country working from home, daily schedules have changed, putting people available at different times. To help ensure your practice is accessible, our team highly recommends changing your operation hours to allow for an appointment before nine and after five. Doing this can work wonders in bringing in new patients.
Healthcare Marketing 2020 With Prescription PR
This year has been unlike any other we have faced in modern times. If your medical practice is unable to keep up with the necessary changes that need to be made, you’ll be missing out on potential patients. By working with our team at Prescription PR to boost your healthcare marketing 2020 habits, you’ll ensure this does not happen. To learn more about how healthcare consumers have responded to the COVID pandemic, be sure to contact our team today.