Doctor Marketing



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Doctor Marketing Services

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Reputation Management

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Social Media

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Search Engine Marketing

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Liaison

 

Providers Of Doctor Marketing For All Healthcare Specialties

 

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Prescription PR, a Long Island-based doctor marketing company that understands the highly competitive nature of the healthcare industry. Most patients have a multitude of options when selecting a practitioner or deciding if an elective procedure is right for them. To succeed in the competitive healthcare environment, a one-size-fits-all marketing solution is too limiting for medical practices. We focus on providing custom-tailored marketing solutions that deliver results for our clients while helping them properly portray the care and services that their practice provides.

 

 

About Prescription PR

 

ii 15357e270537a21e 300x240 - Doctor Marketing -Prescription PR, a Long Island doctor marketing firm, was founded after witnessing the challenges that medical professionals faced when trying to run their practice and implement a successful marketing campaign. Physicians should be focusing on providing the best quality care for their patients; marketing and public relations should be left up to a dedicated firm with the right tools, resources, and connections necessary to build a comprehensive doctor marketing plan.

Our mission is to increase quality targeted patient volume while effectively maximizing the most profitable areas of your practice. Prescription PR will streamline your doctor’s marketing and public relations into a smooth and effective process. Our experience throughout the years has given us a keen understanding of what areas to focus on for immediate and effective returns.

As specialists in healthcare communications, we understand the life cycle from initial patient research all the way to insurance payment. Our individualized approach begins with an evaluation of your practice as we take all factors of the dynamic healthcare environment into consideration when crafting client solutions.

 

What Doctor Marketing Services Are Offered?

 

SEARCH ENGINE OPTIMIZATION (SEO)

pexels photo 106344 300x200 - Doctor Marketing -How many times have you searched a business or practice in Google and looked beyond the first page? Chances are highly unlikely. Search engine optimization (SEO) refers to the process by which websites are developed in order to yield higher results on search engines such as Google, Yahoo, and Bing. These search engines use advanced algorithms to present the most useful websites as the top results.

The doctor marketing team at Prescription PR uses proven “white hat” methods of search engine optimization through unique user-generated content as well as strong, keyword-friendly links and tags. We will make sure the layout of your website is well indexed as we strive to organically create a seamless user experience.

Our SEO strategy will increase traffic to your website by utilizing the best practices when it comes to:

  • Content: Search engines favor websites with strong, continuously updated, and media-rich user-generated content.
  • User Experience: Does your website run smoothly? Are the pages of your website seamlessly linked together? We make sure your website is operating at peak performance.
  • Tags and Keywords: We ensure these phrases are relevant to your practice as search engines use them to account for your overall web optimization.
  • Social Media: Keyword strategy must also extend to off-site platforms such as Facebook, Twitter, and Instagram, we make sure they are consistent with your main webpage.

Search engine optimization is just one piece of the online doctor marketing puzzle. Feel free to call or e-mail us if you have any questions regarding SEO and how it can help your practice.

 

Social Media

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Social media platforms such as FacebookTwitterInstagram, and Google+ are now being fully embraced by all age groups and demographics, and as a healthcare provider, it is important to have a fully integrated social media campaign. The healthcare industry may be ripe with brilliant minds and state-of-the-art technology but many practices lack the time or manpower necessary to reach out to and build long-lasting relationships with their patients.

Prescription PR is concerned with more than just creating social media profiles for your practice. We are in the business of social media integration and our team of doctor marketers looks to develop a deeper understanding of your practice, as well as your online goals and objectives.

Our strategy ensures your practice is fully equipped to achieve an integrated social media campaign:

  • Identify the best platforms for maintaining and promoting your brand.
  • Build relationships with patients.
  • Target updates and posts at the time of day when traffic is highest.
  • Inform patients of upcoming events or new products and services.
  • Monitor any online discussions and conversations.
  • Provide real-time customer service.

Prescription PR strives to create a unique personality for your practice that your patients can connect with on an authentic and intimate level. We believe a fully integrated social media presence can make a difference in the perception of your brand and can help to strengthen relationships with current patients while opening up new avenues for growing your practice.

If you would like to further discuss how an integrated social media presence can benefit your practice and help to grow your presence online, please contact us by phone or by e-mail and we will be happy to provide additional information or answer any doctor marketing questions you may have.

WEBSITE DEVELOPMENT

 

Your website is the bread-and-butter of your practice and the single most important piece of your online marketing strategy as it is one of the best ways to obtain new patients. Our team of web WebDevelopment 180x300 - Doctor Marketing -developers at Prescription PR will ensure your website conveys the objectives and goals of your practice while providing a functional and user-friendly interface.

We always keep the user in mind when developing your website as we know the functionality is of utmost importance. There is a multitude of codes, meta tags, navigational hooks, and technological bits and pieces behind the visible “face” of a website and all play a major role in determining how well the website will operate when viewed on the various different platforms. Poorly designed pages, broken links, and a lack of relevant original content can greatly harm the user experience and we make sure your website is designed for optimal usability.

 The web developers at Prescription PR understand that your site is where the goals and objectives of your practice are on display for your patients to see. We also know that each medical practice has its own unique characteristics that must be optimized with an online doctor marketing program as a whole. We offer a professional and intuitive design portfolio based on your brand that highlights the services offered by your practice.

Our philosophy is that “one-size-fits-all” does not apply to a doctor’s marketing strategy. We have a range of web design packages that we believe will help increase traffic to your website and develop the brand image your practice needs in an increasingly competitive industry. Please feel free to contact us if you have any questions or would like more information regarding our website development services.

 

PUBLIC RELATIONS

 

publicrelations 180x300 - Doctor Marketing -Public relations in broadest terms promote a positive message of your business or practice and strengthens the reputation of your image. In the healthcare world, however, not all public relations campaigns are created equal. New media has opened doors for the public relations field and many practices have underutilized the new and constantly changing trends that have developed as a result.

We believe there is a vision behind every business or practice, but in order to convey that message and successfully promote your brand, you will need a public relations firm with the right knowledge and expertise to develop an optimized and strategic communications plan. The rise of social media and the changing face of traditional mediums means a proactive public relations campaign will allow more people to hear the story of your practice.

Prescription PR can offer your practice a wide range of public relations services. Our program can utilize the following strategies:

  • Increase brand awareness for both new and current patients.
  • Publicize important achievements and milestones.
  • Drive referrals to your practice.
  • Develop valuable partnerships.
  • Foster positive relationships with patients.
  • Create and provide positive media coverage and opportunities.
  • Provide crisis management.

Please feel free to contact us if you would like a consultation or would like to hear more information on how we can develop an effective public relations campaign for your practice.

 

PHYSICIAN LIAISON

 

91216 300x210 - Doctor Marketing -The physician liaison is a relatively new role in healthcare but is increasing in importance.  As the ever-changing landscape of the medical field puts more pressure on private practices to generate referrals, the physician liaison is responsible for developing relationships with potential referring physicians.

Prescription PR offers physician liaisons that go beyond just increasing referrals for your practice. Our physician liaisons have excellent communication skills and are proficient at building successful relationships between doctors and medical practices. The goal of our liaisons is not to “make a sale”, but to build a rapport with physicians and medical professionals while maintaining already-established channels for referrals.

The reputation of your practice will also be enhanced with the addition of our physician liaison program. The healthcare industry is built on trust between doctors and their practices as referrals count for a majority of new patients. A liaison is in constant communication with a strategic variety of practices that are tailored to your specialty and can provide you with valuable information about your competition within the industry.

Physician Liaisons are a key part of any doctor marketing strategy as it will help not only to build relationships and increase referrals but will also help give you a competitive advantage within your specialty.

                                                                                               

Please contact us by e-mail or by phone if your practice is looking for a new voice to help drive up referrals and establish new channels within the healthcare field.

 

REPUTATION MANAGEMENT

Patient feedback is essential as it can help attract new patients and help you to improve the perception of your practice. The amount of online platforms available to leave reviews for any practice pexels photo 133021 200x300 - Doctor Marketing -or business is increasing by the day and websites such as Yelp and Google+ continue to be incredibly popular not just with prospective patients but with search engines as well.

There are a number of healthcare review sites online that most likely appear on the first page of search engines where a prospective patient searches for a practitioner. A practice can greatly benefit from positive feedback as it can instill trust and drive up business, but a bad review or a low rating can drive away patients.  Patients are increasingly finding new practitioners online and a doctor or practice can no longer afford to have visible negative feedback.

Earning good patient reviews is something every practice should strive for but every business will at some time have dissatisfied customers. Prescription PR uses a number of different methods in order to both encourage praise online as well as help to filter out and respond to negative criticism and complaints left on public review sites:

  • Effectively deal with unhappy customers before they leave feedback online.
  • Draft responses to complaints online in a polite and professional manner.
  • Encourage patients to leave positive reviews.
  • Monitor online review sites on a daily basis and alert clients to new feedback.
  • Provide practices with advice on post-appointment satisfaction surveys.

The healthcare field is reputation-driven and it is important for doctors and other medical professionals to take customer feedback seriously. Please feel free to contact us by e-mail or by phone if you have any questions or would like to request more information on how Prescription PR can help with your online reputation.

CONTENT CREATION

 

Search engines have developed and evolved in a way that rewards websites for posting fresh, compelling, and original content. There are a number of advantages to making your content original ascontentcreation 180x300 - Doctor Marketing - it will organically boost your SEO and will guarantee more hits on your website. Alternatively, by having duplicate contentment on your website search engines may penalize you preventing your site from being ranked as high as it should be.

Content for doctor marketing is becoming a necessity for any practice looking to increase brand visibility and gain more patients. Developing original content that is both well written and uses the numerous strategies for the effective representation of your practice is pertinent to any doctor’s marketing material whether print or digital.

Prescription PR offers content creation services for both your website and print materials. Incorporating original content into your overall doctor marketing campaign can have many advantages for your business or practice:

  • Increase brand visibility and traffic to your website.
  • Encourage discussion about your business or practice through social media.
  • Improve search engine rankings.
  • Maximize profits and sales.
  • Generate leads.
  • Establish your company as a thought leader in your industry.

Prescription PR offers digital content creation for websites, blogs, press releases, E-Newsletters, case studies, testimonials, infographics, and more! Contact us if you would like more information about how content creation services can help with your overall doctor marketing strategy.

 

E-NEWSLETTERS

 

E-Newsletters may be one of the oldest online doctor marketing tactics but it is still a popular and effective form of communication. Texting and instant messaging may be the preferred method of stayingnewsletters 180x300 - Doctor Marketing - connected for the younger generation, but for many people, e-mail is still their main way of communicating with others online. Sending an email newsletter is still a great way to stay in touch with your current and former patients and should be a part of your online doctor marketing strategy.

The first thing most people do in the morning is to check their email, and studies have shown that e-Newsletters are still a viable and preferred source of news. Newsletters help to build relationships with patients and keep them engaged and informed about your practice while also increasing traffic to your website.

Prescription PR offers e-Newsletter services as a part of our comprehensive online doctor marketing strategy. We help to announce practice updates and information, promote any upcoming events, and keep people in the know about what is going on in your field and within your practice. Please contact us by phone or through email if you have any additional questions or would like more information regarding our e-newsletter service.

 

PAY PER CLICK ADVERTISING

 

How to get your practice on the top of Google search results 300x200 - Doctor Marketing -Pay per click advertising (PPC) is just what it sounds like: Google, Bing, and other popular search engines allow businesses to bid on ad spacing that will appear on top of or alongside organic, non-paid results. Pay per click advertising can generate traffic right away, unlike other doctor marketing services (such as content creation and SEO) which take time to organically develop. The listings are sold at an auction price and you are charged every time somebody clicks on your paid advertisement.

Pay per click advertising is not as effective as an organically grown SEO campaign, and while it cannot be the sole method of advertising for your practice, it can generate traffic very fast without being overly time-consuming. Certain “niche” keywords can be bought for a very low price and can be very cost-effective as opposed to traditional paid advertising. Pay per click is also effective for a short-term advertising campaign as it can be loaded quickly and allows you to edit your message at any time.

The goal of any pay per click advertising campaign should be conversions over clicks. Conversions can be a sale of a product, a subscription to a newsletter, or a new client coming into your practice, and although clicks do look good for website analytics, conversions bring new customers to your practice and provide a measurable outcome to your website and the products and services you may be providing.

At Prescription PR we are experts in finding the right pay per click advertising campaign for your practice and will properly develop and maintain your ads posted online. Please give us a call or e-mail if you have any questions or would like more information on how a pay per click advertising campaign can benefit your practice.

 

GRAPHIC DESIGN

 

How important is the image of your company to you? As a business owner and a healthcare provider, your brand is your livelihood. How you present that brand will leave a lasting impression design 180x300 - Doctor Marketing -on your patients. The right doctor marketing materials will show how your practice is unique and will make you stand out from your competitors.

Prescription PR offers a wide range of graphic design services that can transcend the image of your company:

  • Web design
  • Logos
  • Brochures
  • Business cards
  • Flyers
  • Stationery and invitations
  • Newsletters
  • Press releases
  • Trade show materials
  • Media kits
  • Infographics
  • T-shirts
  • Signage
  • Traditional (print) and digital advertisements
  • Banners
  • Annual Reports

Great design is key to any doctor’s marketing campaign. Whether you are developing print or web marketing materials, keeping your brand and image consistent throughout will leave a lasting impression on current and potential patients. Design concepts are constantly changing and your practice needs to be on the cutting edge in order to be successful. Prescription PR can provide your practice with outstanding graphic design materials for a great price! Please give us a call or e-mail if you would like to know more about our graphic design services or how we can help develop your brand and image to bring your practice to the next level.

 

STARTUP CONSULTING

 

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Prescription PR offers consulting services to practices in their early stages. We specialize in evaluating your strategy while building a marketing campaign using the various services we offer, including social media, web development, SEO, content creation, graphic design, and much more. Startups need the correct strategy if they are going to avoid the pitfalls of the early stages of starting a practice. We have helped physicians launch practices in many specialties ranging from physiatry, orthopedic surgery, hyperbaric oxygen therapy, and everything in between.

Prescription PR can provide your startup with consultation services to get you on your way to success within the healthcare industry. Please do not hesitate to give us a call or e-mail if you would like to know more about how our doctor’s marketing and consulting services can help your practice.

 

How Can I Market My Healthcare Practice Online?

 

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For any type of organization that serves the public, proper marketing is essential to success. In order for the company’s ideal model to work properly, the organization much identify their key demographics, attract a strong base of clients, and retain current clients by building relationships. Healthcare and medical practices are no exception to this idea. In order for a practice to prosper and continue, doctors must properly market their practice to potential clients, and foster strong relationships with current clients.

One of the best doctor marketing tools used universally is the popular social media platforms. By properly using social media, businesses can closely connect with potential and current clients. This can help build and strengthen relationships. For healthcare practices, doctors can post and share information about their practice, as well as their field as a whole. This allows the client to better understand what the practice is all about. Doctors can also use social media platforms to share healthcare tips and news, to keep clients updated on the latest trends in the industry. Utilizing social media is one of the best ways to brand your practice as well as to help gently remind your patient base of the services you offer.

In terms of attracting new patients to your practice, uploading text content to your website is critical to raising your ranking within Google’s Algorithm. The term SEO or Search Engine Optimization is the synergy of strategies that help to increase your practice’s awareness through search engines like Google.

Content should be regularly uploaded:

  • 300 words or more
  • Industry-specific, conversational in nature
  • The right ratio of target keywords for your word count
  • The right ratio of outbound links for your word count- the quality, anchor text, and more

These are examples of best method strategies among various others that can help improve your visibility on Google. Google is the #1 way of reaching new patients online.

If you need help strategizing and implementing your digital doctor marketing strategy, Prescription PR offers a strong array of services for healthcare and medical practices. By individually creating and executing a doctor marketing plan for each client’s needs. We will help build a strong and effective social media presence for the medical practice, as well as help foster relationships with potential referring physicians. We provide healthcare practices with the tools to take their doctor marketing to the next level. Contact us today!

 

How Can My Website Increase Patient Volume?

 

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Prescription PR is a healthcare marketing company with experienced doctor marketing specialists who are constantly improving and tailoring their doctor marketing strategy to multiply the number of referrals clients will receive from their website. Optimal website functionality and content is key to maximizing the number of patients who visit your website and increase the volume of patients inquiring for an appointment through an internet search. To help doctors understand how valuable a website can be for referrals we wanted to fully explain how your website can increase patient volume online.

Ever wonder what determines what practices will be listed first during a Google search?

72% of patients looking for a new doctor will use a search engine as their first way to find a practice. So how are search engines determining which doctors will get the most referrals and which will get the least? The algorithm created by search engines determines which websites are most useful based on website content, layout, and functionality. The process of optimizing your website to have your website show up as the first search results and increase the traffic to your website is called Search Engine Optimization. So what are the best ways to get your page in the best condition for Search Engine Optimization? Here’s how:

  • Create fresh and original content that is informative and relevant to the reader–  describing services and implementing a blog is a great way to increase useful content.
  • Having strong and wisely chosen keywords placed throughout your content is an important part of any SEO strategy. Many websites fail to do this by not knowing exactly what keywords they should be using.
  • An easy-to-use website is important as well. This means that the website should be mobile-friendly, contain understandable dialect, and be easy to navigate.
  • Adding extras such as photos, videos, and links to social media will be the cherry on top of the perfect website for online traffic.

Are you not sure where to start in reviving your website?

Contacting a doctor marketing company such as Prescription PR with experience and knowledge in Search Engine Optimization could be the first step in driving all local patients to YOUR business!

 

5 Common Doctor Marketing Challenges

 

physician marketing 300x200 - Doctor Marketing -The key to any successful medical practice is having an effective marketing strategy. In order to do this, you need to be aware of the challenges you may face in maintaining steady patient traffic throughout the course of the year. While it may seem overwhelming, these challenges can be easily solved with the right plan. Below are the 5 most common healthcare marketing challenges.

  • Differentiating your practice from the competition: What does your practice offer that differs from the local competition? Are you up to date with the latest in medical care and technology?   If that is the case, is this information available on your website and social media pages? If not, you may be missing potential patients.
  • Building a recognizable brand: Do your website and social media show consistent brand imagery? The content you post will determine how your audience sees your practice. Our advice is to make sure that whatever you post is consistent with your practice’s identity across all channels.
  • Consistently bringing in new patients: Do you have patients coming from a wide variety of providers as well as the internet? Depending on a select few providers and your current patient pool will only get you so far. Employing Search Engine Marketing tactics and Outreach to strategic offices in your area might be key to maintaining and growing your practice.
  • Implementing a digital content strategy: Just like the advice you provide in your office, the goal of your online content is to have a positive impact on your current and prospective patient’s health. They rely on knowledge that a medical professional has, so the more helpful information you post, the higher the chance a patient will come in for services. In addition, content writing provides tremendous benefits in terms of search engine rankings.
  • Promoting positive patient reviews: Positive reviews can be helpful in attracting new business. Making sure your office and provider’s profiles are claimed, allows patients to review their experience. Studies show that having no reviews can have the same effect as poor ratings. There are strategic doctor marketing tactics you can employ in order to promote your happiest patients to review your practice online. It is also important to be prepared for negative reviews. Knowing how to respond to a negative review that will not only assist in fixing this situation but to convey to prospective patients your commitment to patient happiness and care, can make the difference between a prospective patient booking an appointment or not.

A common thread for all of these issues is that they can be time-consuming hurdles. Since time is money, placing these problems in the hands of healthcare marketing professionals will help you effectively tackle these challenges.  If are looking for assistance with doctor marketing, Prescription PR can help. We understand the challenges that physicians face and use that knowledge to create a successful doctor marketing campaign. For more information, email us at info@prescriptionpr.com. We look forward to hearing from you!

Getting Your Practice On Top

Have you ever researched something on Google and gone beyond page 1? Chances are you haven’t and statistics show most people do not. When marketing your practice you want to make sure your practice is on that first page. Using keyword search engine marketing strategies and having an organized SEO plan can help you get on the path.

What is keyword search engine marketing and how does it work?

 

We live in a digital world where everything can be searched on the internet through Google or any other search engines like Yahoo or Bing. When you search something, you get thousands of results that Google’s algorithm selects based on the keywords you type in. Making sure your text and video content is optimized to get your website to not only show up in these search results but to show up on the first page is crucial for your practice to bring in new patient digital referrals. Keywords are the foundation of the search engine marketing strategy. In order to make sure your practice shows up on that first page, you need to choose your keywords wisely. Recognize what keywords are relevant to your practice and then think of what your potential patient will search for in order to find the services that you offer. Your web content needs to speak the same language as your potential visitor. Once doing this, it will be easier for people to find your website and see the services you offer: Making your practice more accessible to people living in and around your office’s communities.

In order to make this successful, you need to have an organized SEO plan which will be used to increase traffic to your website. This plan includes several things.

  • First, is content. Search engines like websites with fresh content including text, video, and photos optimized towards your target keywords.
  • Second, does your website run smoothly? Is it easy to navigate? You want to make sure your website is operating 100%, so it’s easy for visitors to understand and navigate. Google will also favor websites optimized towards mobile.
  • Third, using the right tags and keywords is key. Using relevant phrases and keywords for your overall web optimization.
  • Fourth, social media should be mentioned on your website and the keyword strategy must be used in all of your social media outlets as well, making it consistent with your website.

Here at Prescription PR, we specialize in doctor marketing. We do our best to make sure our clients end up in the top 10 of Google searches by using our fine-tuned SEO strategy. Our team works hard to make sure the right keywords are being used, updating the websites with new content, taking care of all social media content, and much more. Prescription PR will come up with an organized SEO plan to help your practice grow and help you reach your personal business goals. Contact us today for more information.

 

Let’s Talk

Prescription PR, Inc.

83 Main Street
Suite 4
Northport NY 11768

631-392-4255

info@prescriptionpr.com

 

By Checking This Box, You Consent To Providing Us With Your Personal Information For The Sole Purpose Of Future Communication. Your Data Will Not Be Distributed To Any Third Parties Not Directly Associated With The Day To Day Activities Of This Business. We Cannot Accept Any Form Submissions For Those Who Do Not Consent So Please Contact Us Via Phone 631-392-4255 For Further Assistance.

Frequently Asked Questions About Doctor Marketing

How Can Doctors Benefit From A Digital Marketing Plan?

If you’re a physician, and you’re not seeing a large number of new patients, having a resource for patients aside from word of mouth can benefit your practice tremendously. Getting patients from the internet could help you expand your practice and build your presence in your area.

What Marketing Services Are Available For Doctors?

At Prescription PR, our primary marketing services for doctors involve search engine optimization, social media, newsletter marketing, and physician liaison.

How Can Having A Physician Liaison Benefit My Practice?

Our outreach program is able to connect you with other physicians in your area. This helps you to increase the number of referrals that you receive month to month, thus increasing your regular patient intake.

What Is The Significance of Medical SEO?

In the age of the internet, most patients are finding new healthcare providers through online search engines. You’re going to want to make sure your practice is right at the top of Google.

Your practice. Our passion.