Welcome To Prescription PR – A Leader In Cosmetic Surgeon Marketing
Cosmetic Surgeon Marketing
Here at Prescription PR, we understand the challenges & complexities healthcare providers face in retaining their patient population and reaching new ones. In competitive markets, patients have a multitude of options when selecting a provider or medical service for their needs.
To succeed, you must compete with custom-tailored solutions designed by expert marketing professionals specializing in healthcare.
Not Sure How Your Practice Performs On The Internet?
One of the best ways to make sure your practice remains successful is to increase your website’s ranking on search engines organically through Search Engine Optimization. Prescription PR has numerous methods of SEM best practices to increase website visibility and traffic. This will be done through the use of:
- Carefully selecting valuable keywords potential patients search for as well as keywords that provide optimal web traffic to bolster local SEO efforts.
- Drafting blogs and backend content to stay in the search engine’s favor.
- Crafting a website that is accessible and easy to use by all viewers.
- Implementing the use of social media platforms to drive traffic back to your website.
As the digital age in today’s society continues, an online presence can make or break a practice. Let the Cosmetic Surgeon Marketing Firm team at Prescription PR utilize their knowledge to build a comprehensive Nassau County Healthcare Marketing Firm strategy, so you reap the many benefits!
Our Cosmetic Surgeon Marketing Services
At Prescription PR our goal is to increase quality targeted patient volume while effectively maximizing the most profitable areas of your practice.
Search Engine Marketing
One of the best ways to make sure your practice remains successful is to increase your website’s ranking on search engines organically through Search Engine Optimization. Prescription PR has numerous methods of SEM best practices to increase website visibility and traffic. This will be done through the use of:
- Carefully selecting valuable keywords potential patients search for as well as keywords that provide optimal web traffic to bolster local SEO efforts.
- Drafting blogs and backend content to stay in the search engine’s favor.
- Crafting a website that is accessible and easy to use by all viewers.
- Implementing the use of social media platforms to drive traffic back to your website.
As the digital age in today’s society continues, an online presence can make or break a practice. Let the marketing team at Prescription PR utilize their knowledge to build a comprehensive SEM strategy, so you reap the many benefits!
Physician Liaison
A growing position in the healthcare field, Physician Liaisons play a vital role in the success of your practice. As a busy professional, it can be near impossible to fit time in your schedule to build relationships with potential referring physicians.
When performing physician outreach, our liaison specialists focus not on just trying to “make a sale” but building a relationship with every practice they step into. They are experts in this process and will show physician’s your main goal is giving patients the treatment they need, not just accruing as many referrals as possible (though that is a plus!). If requested, we’ll also work to set up meetings with the physicians so you can speak with them on your schedule. We’ll set the foundation of trust that can be built upon for years into the future.
Reputation Management
A positive doctor-patient relationship is a key driver in the perception of your practice. Good reviews left on websites such as Google+ or Yelp will increase the interest of others in your services. However, a negative review (even if the situation was out of your control) can have potential patients steering clear of your office.
Referring doctors can also see reviews left online for your practice. The last thing you want is to have your reputation be damaged within the healthcare community, as a loss of referrals will significantly hurt. To make sure your reputation remains at the highest standard, Prescription PR will embark on the following:
- Monitor review sites and report the responses back to you.
- Draft HIPAA-compliant and professional responses to patients that left negative reviews.
- Encourage past patients to leave positive responses.
- Assist with the creation of post-appointment satisfaction surveys to show which areas of your practice can be improved.
With a field as reputation based as healthcare, you must have the right team in your corner. Let Prescription PR offer our reputation management services so we can increase your positive reviews and handle the rare negative ones.
Social Media
Having a presence on social media will allow you to interact with past and future patients in real-time. Building relationships and increasing the trust in your practice is one of the essential steps in filing your waiting rooms with patients.
Social media platforms are chock full of patients just waiting to be reached by your services. Internet users are now spending upwards of 2 hours and 20 minutes each day on social media, leaving ample time for them to interact with your practice. To successfully incorporate social media into your healthcare marketing strategy, Prescription PR will:
- Strategize posts on various platforms linking back to your practice’s website as well as provide industry-specific informative content.
- Engage with applicable accounts to increase your follower amount.
- Schedule posts to be sent out at times where they will receive the most traffic.
- Highlight information such as changes to your location or expansion of your services.
- Build meaningful relationships.
Social media is always changing, which means your strategies on these platforms should as well. Prescription PR will stay ahead of all the current social media trends, and keep your accounts active and engaged.
Website Development
Though an expert in the medical field, you may be a novice when it comes to building a website. Having a slick website, filled with content, and easy to use will help increase the likelihood of you landing on the first page of a search engine.
The first impression a patient has on your practice may be based on your website. This is why your website must be created in such a way that it promotes a beneficial experience to the user. Being able to deliver precise information about your history, goals, and services will go a long way in creating an atmosphere patients can trust.
Technical aspects such as coding, meta tags, and navigational hooks may be out of your range of expertise but are right up our alley. We’ll construct a website specifically tailored to your practice so that you can reap the benefits of digital marketing.
Newsletter Marketing
Newsletter Marketing is a tried and proven method of digital marketing. Emailing past and current patients with updates to your practice is a great way to keep them engaged and focused on your services. Sending out monthly or quarterly updates is the perfect way to increase traffic to your website!
Prescription PR can offer their expertise when drafting newsletters to be sent to past and future patients. Content placed in newsletters that we’ve found to be beneficial for practices include:
- Information about expansive to the services your offer.
- Tips for avoiding injuries during a particular season.
- How your treatment methods will benefit your patients.
Building and managing relationships with patients is a crucial step to maintain success within your practice. Emailing past and current patients with updates to your practice is a great way to keep them engaged and focused on your work. Sending out monthly or quarterly updates is the perfect way to increase traffic to your website! It will show patients you care about providing quality information, improving the trust they have in your practice.
Marketing Consultant
Prescription PR offers high-quality marketing consulting to help ensure your practice thrives. We understand that as a medical professional, your focus will always be on providing care to your patients. However, without the implementation of a sound marketing strategy, you may end up with no patients left to treat.
Our experts at Prescription PR will do a thorough evaluation of your marketing strategy. After this is done, we will suggest which of our services to implement to ensure the success of your practice. When applicable, our professionals will be able to seamlessly weave services such as website development, SEO, content creation, social media, reputation management, and others into a marketing strategy that will have your waiting room filled.
With the landscape of marketing always changing, it can be difficult to keep up with the most successful trends. However, a failure to do so can easily sink practices that have potential. Though you may not be well versed in what a successful marketing strategy consists of, Prescription PR specializes in this. With the use of our help, your practice can reach heights you never thought possible. Whether you are a startup looking to make a name for yourself or a well-established practice trying to corner the market, our marketing consulting will help to reach your goals.
And More!
Prescription PR is committed to helping your practice reach its full potential and offers a range of services to do so. Services such as public relations, graphic design, content creation, and marketing consultations are necessary for a growing practice to succeed.
Public relations can be the difference between a successful and failing practice. Having a positive public image can have patients running towards your door, while a negative one will have them searching for alternatives to your care. Prescription PR will help ensure you’re practice is always painted in a positive light, allowing you to climb the ladder of success.
Having marketing materials that grab a patient’s eye is a great way to make a lasting impression. Whether they be for your website or social media, readily made graphics with a sleek design will help garner interest in your practice. Prescription PR’s graphic design team can do just that, building your brand with creativity.
In any successful marketing strategy, content is king. Blogs, social media posts, and printed materials all help in bringing patients closer to your practice. The content Prescription PR creates is always of the highest quality, and is tailored to your practice. All the messages you wanted to be conveyed will be broadcasted to your target audience, ensuring your reach is always expanding.
Every practice has different needs. Prescription PR knows this, which is why we never take a one-size-fits-all approach to marketing. If you’re unsure of which strategies suit your practice, Prescription PR can offer marketing consultations to find what will benefit you. Your opinion will be significantly valued during these consultations, and you’ll always have the last word in what gets implemented.
Prescription PR seamlessly implements all of these services (and any more you find you need) into a successful digital marketing strategy to allow your practice to thrive.
Cosmetic Surgery Marketing Trends
In recent years, cosmetic surgery has shifted from practice for the rich and famous to being sought out by many different demographics and income levels. Practices use to put out advertisements in a magazine, or a local paper, to invoke a feeling that the reader wants to look like the picture. Nowadays, with the developments of the internet and social media, people are pickier than ever before. Over half of people search for cosmetic surgery practices online.
Ensuring you are engaging your clients is so important in growing your client base. Patients want to feel like they are receiving a customized-to-them experience from start to finish. Some ways you can make sure your clients feel as though they are getting that experience are:
- Encourage previous clients to leave testimonies about their experience, as new clients will see these as a great indicator as to if they want to use your practice.
- Encourage clients that have used your service to refer their friends, families, or coworkers. A referral from someone you know speaks volumes!
Messaging applications have a monthly usage average of 5 billion users! That is a significant opportunity to engage customers and receive new ones. You can make a profile for your practice on apps such as WhatsApp, Facebook Messenger, Instagram, and Twitter to message your clients and give them an easy way to contact you with non-urgent inquiries that don’t necessarily need instant replies.
The internet has become a significant part of everyone’s lives. So much so that there are internet standards that clients have. They have a certain outlook on how your mobile presence looks. If your online presence isn’t up to par, some may be put off right off the bat. So many people believe that an excellent online presence is almost as significant as good medical care! Make sure your online interfaces are a part of your Cosmetic surgeon marketing strategy.
Facebook is now mostly used by the older generation, people 55 and older. This group of people makes up a larger share of the platform than any other demographic. If your target audience is 55 and older, Facebook is where you may want to focus your social media presence.
On the other hand, Instagram is most among younger people, 30 and under. You can post disappearing stories, visual posts displaying before and after photos, and even short videos showcasing different parts of your practice. If your target audience is the younger generation, 30 and younger, make sure Instagram is part of your cosmetic surgeon marketing strategy.
82% of people say they search for healthcare through a search engine. Given this fact, utilizing search engine optimization is critical to ensure clients looking for the services you offer can find you and not another cosmetic surgeon. SEO can be done using various techniques such as:
- Writing blog posts relating to your practice
- Using phrases people use to search for your fields offerings
Social Media Marketing for Cosmetic Surgeons
Social media has become a marketing gold mine for all industries, including cosmetic surgery.
This form of marketing allows you to interact with past, current, and future clients in real-time. There are numerous avenues you can use in social media to reach your target audiences. There are many different platforms, such as Facebook, Instagram, Twitter, Snapchat, Pinterest, and Tiktok.
One way to entice your audience to choose to consult with your practice is to promote before and after photos. You want to display before and after images that showcase your most popular and the generally most sought out the procedure you offer.
Social media is home to a lot of criticism; your posts will be no exception. High-quality photos are the standard in terms of cosmetic surgeon marketing. You need to have professional-looking photos on your social media and website. One option is to hire a photographer; however, most smartphones today can capture stunning images. You can add the following to up your photo game:
- Clip-on smartphone ring light.
- Photo editing software such as photoshop or facetune.
On most social media platforms, you can use a hashtag to increase the number of people who would have typically seen your post—figuring out what hashtags to use on what posts can be challenging. However, Prescription PR has a lot of experience developing the right hashtags for your cosmetic surgeon marketing campaign.
Developing a brand image allows your client base to recognize your brand just by looking at it; This is easier said than done. Your brand image spans every aspect of your practice, such as:
- Social media imagery
- Social media captions.
- Website design
Social media has accounted for an increase in surgery requests by 31%. That would be a massive increase in business for your practice. Cosmetic surgeon marketing utilizing social media is a must for developing a marketing plan for your practice.
Instagram is the best social media app for sharing visuals. It is a picture-based social media platform and is used by most social media consumers. These visuals can include things such as:
- Before and after photos of clients
- Photos of new products you offer
- Your team doing their work
Facebook is a large social media platform in terms of users. This social media platform is best to showcase word-heavy postings, past client testimonials, special events relating to your practice, and even special discounts.
Youtube is a top-rated platform based entirely on videos. This is a great tool to explain procedures, how they are done, and any other questions your prospective clients may have.
As a firm experienced in cosmetic surgeon marketing, we will ensure your practice utilizes social media to maximize its client reach. We will use the following:
- Strategize posts on various platforms, posted at times that are to allow for the most traffic
- Link back to your website to encourage clients to engage with your practice
- Highlight important information regarding your practice
Cosmetic Surgery Lead Generation
Receiving leads to your practice increases the number of prospective clients you have access to. Lead generation can happen by utilizing many techniques and methods such as
- Website interfaces
- Unique content that separates you from other practices
- Blog posts highlighting topics relating to your practice
When it comes to your website, a great landing is a great way to generate leads. However, having any old landing page will not be sufficient. When developing a cosmetic surgeon marketing strategy, you need to plan a landing page that will get prospective client information and make it easier to contact a prospective client. Think about adding a contact form right on the page your website loads onto. This will increase the chance of a prospective client offering their information to you, thus generating a lead.
Publishing unique and engaging content to your website differentiates you from your competition. When you give prospective clients educational resources they haven’t yet had, they might be compelled to contact your office to gain even more information. If a prospective client likes the information you give them, they are more likely to become paying clients before even contacting them.
Like publishing unique, engaging material, starting a blog will also engage prospective clients and ensure they have a positive outlook on your practice. A blog allows you to share opinions, facts, and information on topics relating to your practice, adding additional resources that will lead to a prospective client contacting your officer.
Adding visual content such as infographics, videos, and images, to your cosmetic surgeon marketing strategy will draw in potential clients. People process visual content many times faster than they do text-based content. The more visuals you have, the more information you can give to your clients before deciding they have enough information. Visuals information you can provide could be:
- A graph containing average heal times
- The average amount of people receiving different surgeries in any given year
- The average cost of procedures you offer in your area
- The average number of positive experiences your clients have, similar to
While you may always be searching for new clients, remember, you have a practice full of established ones. They all have family and friends, and many of them may be in the market for cosmetic surgery. Knowing this, your current clients are most likely going to recommend their family goes to your practice. To maximize this opportunity, you need to make sure your existing clients receive the best service possible. Following up regularly with clients about how their treatment is coming along is a great way to foster a great doctor-patient relationship.
What should be featured on my cosmetic surgery website?
Your practice website is most likely one of the first encounters your prospective clients have with you. It is crucial to make a great first impression and also to have the information your future clients want on your website for them to see.
When developing a cosmetic surgeon marketing strategy and website, You first need to show your clients what you are! Are you a cosmetic surgeon specialized in women’s surgery? Are you a cosmetic surgeon who has 35 years of experience? Your clients need to know what your practice is, and they must know it right away. This should be on the front page of your website.
If your practice requires forms to be filled out for the first appointment, you need a section on your website where clients can print and fill out these forms. This will save time on your first appointment and allow you to focus on the client and their needs for more time. You can include information on appointment procedures, health insurance information, and general forms.
Patient testimonials are a large deciding factor for many clients. Your past clients’ words hold so much weight, and that needs to be easy to find so your future clients can see how great of a job you do. A survey found that 88% of people trust online reviews. That is a vast number of people who will trust your past clients’ testimonials they read on your website.
A cosmetic surgeon marketing strategy will not help if clients don’t know when you’re open! Your hours of operation is a complete must. Clients don’t want to have to call your practice to know when you’re available. You can showcase your hours of operation on your homepage, dedicated hours of operation page, or at the bottom of every page of your website, also known as the footer.
Along with hours of operation, your contact information is just as important, if not more. Many people would like to text your practice, whether they are a client with you or not yet. It would help if you thought about getting an office cell phone for this reason. Additionally, some people prefer email, so definitely create an office email. This will be helpful when it comes to exchanging documents and files with your clients. A great addition to displaying contact information is to add a contact form. This allowed clients to fill out a straightforward form online and submit it directly to you.
Finally, a significant part of a cosmetic surgeon marketing strategy is developing an engaging and responsive website. You want your website to look great on the desktop and mobile. Mobile devices make most internet traffic, and most people utilize their phones for most of their browsing, so your website needs to cater to both audiences.
These tips will ensure your prospective clients have an excellent first impression with your website and find all the information they are looking for.
Maintaining Reviews for my Cosmetic Surgery Practice
When developing a cosmetic surgeon marketing strategy, you need to think about client reviews. 88% of people say they trust online reviews, so you have to make sure there are plenty of them for your practice and that they are good ones! Not all platforms allow reviews, so make sure you are also on platforms such as Google and Yelp.
One way to receive reviews is to ask your clients to write to them! You should never ask your clients to leave a specific type of assessment; let them be honest! You can solicit feedback by:
- Postcards sent to their mailing address
- A reminder sent to their email
- Verbally communicating to them about your online presence and asking them to leave a review
- Post signage in your office showcasing platforms they can leave a review on
When emailing a client for feedback, consider asking, “Would you recommend our practice?”. If they say yes, link them to a review section of a platform you use. If they say no, link them to an online form to fill out why they wouldn’t recommend your practice. You can then follow up and mend the situation and prevent a negative review from popping up on your practices review section. A part of cosmetic surgeon marketing deals with negative experiences and ensures they don’t interfere with your positive reputation.
Make reviews an essential part of your practice, just as cosmetic surgery is. Without the presence of reviews, or only having negative reviews, how will your practice prosper online? Train your staff to solicit feedback as often as appropriate.
- After a first visit
- After an operation
- Years after an operation
Cosmetic surgery is a lifetime commitment to how a procedure age is essential. Contact past clients and ask them to leave a review on how their procedure has worked out years after having it. A lot of clients look into the future when deciding on cosmetic surgery.
Your practice may be listed on sites such as Google and Yelp, even if you didn’t make it or claim it. There may even be reviews on it! Make sure you claim your business on these platforms. It will let you manage the reviews and the look of your practice on that platform;
it will also give you tools to do that easier!
Rewards or incentives for leaving reviews can significantly increase the number of clients who leave reviews. Incentives you could offer are:
- Discounts on products you sell
- Discounts on appointments
- Gift cards to other businesses such as restaurants and activities
Lastly, when developing a cosmetic surgeon marketing strategy, you must offer exceptional service. Good reviews will only come when your staff goes above and beyond. However, negative revi9ews come much more quickly. Being a good practice is okay; being a great practice is better.
Customers are more easily inclined to leave a negative review to express their feeling, and fewer people think to leave a positive review on a great experience. To maximize your chances of receiving a great review by offering excellent service and utilizing the above techniques!
Summary
Article Name
Cosmetic Surgeon Marketing
DescriptionAs a cosmetic surgeon, you need to build a strong patient population to keep your practice growing. Call Prescription PR for cosmetic surgeon marketing.
Author
Amanda Carnesi
Publisher Name
Prescription PR
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