Let’s start by stating the obvious: Healthcare is a highly competitive field. If you’re relying solely on drug companies, prosthetic manufacturers, and other third-party handouts to provide the information in your ads and fill your waiting room information rack, you’re missing a golden opportunity to define yourself as an advanced, top-tier member of your profession.
Custom brochures, email blasts, posters, informational pamphlets, direct-mail postcards, website blogs, newsletters, and patient surveys, can be incredibly effective in building your practice’s brand and establishing public awareness of you as an authority.
Such personalized advertising also allows you to deliver your message in your own way, with your own words and your own attitude, which serves the dual purpose of conveying two key points about your practice. One says that you are special. The other, the more important one, says that you consider your patients special—special enough to deserve more than a generic brochure with your practice’s contact information rubber stamped on the back.