Welcome To Prescription PR. A Leader in New York Healthcare Marketing
New York Healthcare Marketing
Here at Prescription PR, a New York-based healthcare marketing company specializing in New York Healthcare Marketing, we understand the challenges & complexities healthcare providers face in retaining their patient population and reaching new ones. In competitive markets, patients have a multitude of options when selecting a provider or medical service for their needs.
To succeed, you must compete with custom-tailored solutions designed by expert marketing professionals specializing in healthcare.
What Is New York Healthcare Marketing?
One of the best ways to make sure your practice remains successful is to increase your website’s ranking on search engines organically through Search Engine Optimization. Prescription PR has numerous methods of SEM best practices to increase website visibility and traffic. This will be done through the use of:
- Carefully selecting valuable keywords potential patients search for as well as keywords that provide optimal web traffic to bolster local SEO efforts.
- Drafting blogs and backend content to stay in the search engine’s favor.
- Crafting a website that is accessible and easy to use by all viewers.
- Implementing the use of social media platforms to drive traffic back to your website.
As the digital age in today’s society continues, an online presence can make or break a practice. Let the New York Healthcare Marketing team at Prescription PR utilize their knowledge to build a comprehensive New York Healthcare Marketing strategy, so you reap the many benefits!
Recent Posts
SEO DURING THE CORONAVIRUS OUTBREAK – NEW YORK HEALTHCARE MARKETING
OPTIMIZING FOR SEARCH ENGINES
Search Engine Optimization (SEO) is a valuable marketing tool for improving your website’s search visibility online. Just because the world’s attention is focused on one virus, it does not mean that the medical treatment you provide is less needed. In fact, during these unprecedented times, your patients have more time to research medical information that you could be supplying.
CAPTURING & CONVERTING TELEMEDICINE PATIENTS
Many medical professionals who have not previously offered telemedicine, are jumping on the technological bandwagon in an effort to maintain patient relationships during this crisis. Showcasing these tech services on your website will help you to capture new patient leads from the strong key searches you were already ranking. Also, strategically adjusting your keyword strategy to reflect telemedicine, can also be beneficial during this time.
BEING A MEDICAL RESOURCE
There is a large database of common medical search key phrases available on the internet. Viewing your website’s Google Search Console, answerthepublic.com, or even Google’s suggested search feature are all great assets for understanding the content your current and prospective patients want you to see.
A great way to do this is to maintain a website blog where all of these questions can be answered. This way you can capitalize on these niche searches thus increasing traffic to your website, strengthening your local SEO game.
SEO IS SHORT-TERM AND LONG-TERM
Google’s algorithm is a complex animal that responds to a wide variety of strategies including on-site and off-site SEO. With the right strategy and the right environmental factors, your website can be ranking for the niche keywords you want within a matter of days. For more competitive keywords, aka short-tail or local keywords, the dividends your SEO efforts did today, may not appear till months down the road.
Likewise, a lack of strategy can be catastrophic in just a few months. When the dust settles on the coronavirus outbreak, you will want your website to be ranking for your most valuable keywords. Do you have a plan in motion regarding New York Healthcare Marketing?
CONVERSATIONAL SEARCHES – HOW DO THEY CHANGE YOUR NEW YORK HEALTHCARE MARKETING STRATEGY?
The digital marketing landscape is an ever-changing one. Having a firm grasp on any necessary changes that need to be made to your healthcare marketing strategy will prevent you from falling far behind your competition. One of the most important things you should start to watch for is how conversational searches are beginning to change SEO strategies. Getting ahead of this change in search trends will help to guarantee your website is viewed by your target patients. Our team of marketing experts at Prescription PR would like to walk you through what conversational searches consist of, and how they can be used to your benefit when it comes to New York Healthcare Marketing.
WHAT ARE CONVERSATIONAL SEARCHES?
As technology continues to grow more intuitive, the way people interact with it has begun to change. When using search engines, people have started to take a more conversational approach in their queries. By taking a more conversational approach, it allows people to ask search engines more personally relevant questions to help cut back on unwanted clutter and get answers quickly and effectively. Essentially, instead of using search engines merely for broad searches, people are turning to them to ask for advice. The following statistics taken over the past two years prove this point:
- Mobile searches for “do I need,” have increased over 65%.
- Mobile searches for “ “should I,” have increased over 65%.
- Mobile searches with starting with “can I,” have grown more than 85%.
WHAT THIS MEANS:
With the way search engines are now being used, incorporating broad, utilitarian keywords into your healthcare marketing is no longer enough. Potential patients may be unable to find your practice now that their online search habits have begun to change. To combat this, you need to change the ways you handle search engine marketing. Below are two examples of ways to make the most out of conversational searching habits:
- Consider using more natural language and creating intuitive experiences across your digital footprint to better engage with potential patients.
- Try using more conversational friendly keywords patients are using to search for their needs.
HOW PRESCRIPTION PR CAN HELP WITH NEW YORK HEALTHCARE MARKETING:
At Prescription PR, we have our finger on the pulse of the digital marketing landscape. Our staff is well versed in how conversation searches have begun to change healthcare marketing practices, and what needs to be done to help you succeed. By creating conversational based content on your behalf, we’ll help to increase traffic to both your website and waiting room. To learn more about the impact conversational searches have had on digital marketing, or how our services can be used in conjunction with this, make sure to contact us today.
HELPFUL TIPS FOR INCREASING YOUR ORGANIC REACH ON SEARCH
Marketing techniques such as Pay-Per-Click advertising may not be an option for all practices due to their costs. Prescription PR knows this, which is why we’d like to assist you in your New York Healthcare Marketing strategy. We can offer sound advice on how to increase your organic reach on a search to both save you money and increase your influx of patients!
WHAT IS ORGANIC REACH?
Organic reach refers to unpaid search results that have been surmounted by your website. These results are based on relevance to a user’s search, links and domain authority, and other organic ranking factors.
TIPS TO INCREASE ORGANIC REACH:
Increase your organic reach will help bring up the visibility of your practice’s website. With more eyes on your practice, more patients will end up walking through your doors. Prescription PR would like to share the below tips to increase your organic reach that can be implemented into your healthcare digital marketing:
- Publish Relevant Content: Content creation will be a large aspect of increasing your organic search. Content created specifically for potential patients will bring traffic to your website, increasing both its relevance and authority from a search perspective. Having an SEO keyword tailored through your practice weaved throughout the content will also extend your reach.
- Update Your Website Regularly: Search engines feel very strongly about the content of your website. Regularly updating the content of your website will help it be viewed as relevant by the search engines, increasing your reach. Updating your website will also show patients you care about your practice, which will only help.
- Focus On Your Links: Using links throughout your website is an essential part of increasing your reach. Having inbound links can ensure patients stay on and view all aspects of your websites. Outbound links to pertinent information will increase the trust and relevance search engines place on your website.
CONTACT PRESCRIPTION PR FOR NEW YORK HEALTHCARE MARKETING:
Coming up with a comprehensive strategy for New York Healthcare Marketing is the first step in increasing your organic reach on search. By following the tips we have listed above, you’ll be able to start working on doing just that. If you’d like to learn more about these tips or want to find out the other ways Prescription PR can benefit your practice, contact us today!
SEO STRATEGIES THAT GOOGLE REWARDS
Is your medical practice currently going through a lull of patient activity? One of the easiest ways to fix this is by improving your practice’s website! As a medical professional, your main focus should be providing your patients with quality care! So why not let Prescription PR take care of your New York Healthcare Marketing strategy? By implementing various SEO strategies, we’ll be able to drive traffic to your website and increase the number of patients that walk through your doors!
CHOOSE KEYWORDS CAREFULLY:
Keywords are an essential part of driving traffic to your website. Prescription PR will be able to determine which keywords will work best for you and seamlessly implement them throughout your website. To help pick which keywords are most beneficial, we will do the following:
- Consider what potential patients would be searching for.
- Look for keywords competing practices have been using.
- Use keyword research tools such as Nightwatch.
- Analyze which keywords have yielded the most results.
CREATE QUALITY CONTENT:
Creating content that prospective patients may be searching for online should also be considered in your healthcare marketing strategy. Creating relevant content will keep patients on your website, and show you are a reputable source of information. This can increase trust felt towards your services. Pairing content pieces with keywords will work wonders. Prescription PR will draft up content for your approval, and make it easily accessible on your website.
HAVE NO DEAD PAGES:
The purpose of each page on your website should be clear and concise. They should not just contain a picture or be home to excessive amounts of meaningless words. Prescription PR can help build a vibrant website filled with enriching pages for clients. A clear, well put together website will quickly rise within Google’s ranking.
PROPERLY UTILIZE META DESCRIPTION:
A meta description is a 160 character snippet used to summarize a website page’s content. Utilizing meta descriptions as part of your health marketing strategy will surely be rewarded by Google. Prescription PR will input keywords and properly summarize the content within the 160 character description. The benefits of doing so include:
- Keywords appear bolded in search results.
- Top social networks use meta descriptions when content is posted.
- Social bookmarking networks use them as well.
PRESCRIPTION PR AND YOUR NEW YORK HEALTHCARE MARKETING:
Prescription PR wants your practice to thrive! With patients looking for care every day, we can make sure your website is found by all those who need it. Contact us today to learn more about how SEO strategies can be beneficial to you!
Summary
Author Rating
Aggregate Rating
5 based on votes
Brand Name
Prescription PR
Product Name
New York Healthcare Marketing